Channels Chinese consumers use to buy fashion products

It’s undeniable that the Chinese are becoming more and more interested in fashion. Their spending on clothing has increased each year and they are more and more educated regarding brands and quality. Chinese people love shopping, they love brands, and they like international products. And even if the average income is still low, when you…

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Top 19 list of Advertising Agencies in Indonesia

Indonesia is an archipelago comprising thousands of islands. With an estimated total population of over 252 million people, Indonesia is the world’s fourth-most-populous country. Indonesia is the world’s most populous Muslim-majority nation, at 87.2% in 2010, with the majority being Sunni (99%). This leads to unique advertising and marketing strategies that must be tailored to the religious…

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What you need to know about digital marketing in China

What you need to know about digital marketing in China The Chinese population (1.3 billion people) represents a fifth of the world population, 37% of the world Internet penetration and has 1 billion mobile phones all around the country. Government policy has driven the deployment of broadband throughout the country and in 2015 e-commerce will…

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