5 strategies to influence Chinese consumers

  Marketing is about understanding people in order to sell them products. You have to enter “into their minds” and there is nothing better than psychology for that. Understanding Chinese customers’ mindset requires gaining a deeper understanding of their culture and their state of mind. Below are some strategies to help you influence Chinese consumers and become successful in…

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Will Haosou overthrow Baidu as the leading Chinese search engine?

Parts of this article previously appeared on ClickZ by author Gordon Choi Will Haosou overthrow Baidu as the leading Chinese search engine? In China, the word associated with search engine has been Baidu for years. This may soon no longer be true. PR busts, association with the Chinese government, censorship of the results, and excessive ads are…

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WeChat guide for marketers – 10 ways to interact with your audience

WeChat guide for marketers Wechat is offering numerous functions for business use; in fact the ecosystem of this platform is so well established that brands choose to create campaigns solely focused on it. In this article, we will discover 10 methods to interact with a brand’s audience through WeChat. Official Accounts A brand has the…

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