Chinese Tourist and Other Culture Behavior Explained

Cash is King – Chinese Tourist Story Nowhere in the world is this statement more true then China. “Cash is King” sums up the feelings of many mainland Chinese. They even take it farther than in the west; they have a saying that says “The customer is God!” (顾客就是上帝 (Gùkè jiùshì shàngdì)). It is true that…

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Challenges an advertising company must tackle in China

Introduction Last year sales from advertising in China exceeded 500 billion yuan (US $ 81.3 Billion). Yet those from traditional advertising fell by: -2.75%for television – 9.17%for newspapers However, internet advertising saw an increase of 45.85% from the previous year, leading to a total of 63.8 billion yuan. (Source: People’s Daily, the 43rd World Conference…

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