China’s Silver Population – Marketing to the aging Chinese

Over the last few years, a new emerging market has slowly been growing around the world. The “Silver Market” is upon us. China’s senior population is slowly emerging has a powerful consumer base, but few marketers or products are focusing on these affluent shoppers. According to CCTV, “China should improve its “silver” industry by enhancing gerontechnology and…

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Alibaba e-commerce pop-up store Advertising Idea

Pop-up store advertising is all the rage these days, and for good reason, pop-up stores can boost brand awareness while also creating revenue. According to Spire Research, “Unlike conventional retail stores, a pop-up retail store opens for a short duration at unusual, unique locations. The term “pop-up” was first coined as these stores can “pop-up”…

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