The Brand Ambassador, the panacea for luxury brands in China?

Since the development of the Internet and social networks, brands are more and more interested in their image. The Brand Ambassadors in China have become one of the most effective tools in terms of marketing communication. What is a Brand Ambassador? Stars or consumers, the Brand Ambassador promotes a brand directly or indirectly. As examples,…

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What is the future of content marketing in China

Recently, Thoughtful China released a new episode about content marketing in China. They sat down with Lincoln Bjorkman, Wunderman’s global chief creative officer, to talk about how to produce content that is targeted, engaging and effective at achieving its objectives. The talk is interesting and you can watch it below. Click here to view the video from inside China. Content Marketing…

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