What is the future of content marketing in China

Recently, Thoughtful China released a new episode about content marketing in China. They sat down with Lincoln Bjorkman, Wunderman’s global chief creative officer, to talk about how to produce content that is targeted, engaging and effective at achieving its objectives. The talk is interesting and you can watch it below. Click here to view the video from inside China. Content Marketing…

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Channels Chinese consumers use to buy fashion products

It’s undeniable that the Chinese are becoming more and more interested in fashion. Their spending on clothing has increased each year and they are more and more educated regarding brands and quality. Chinese people love shopping, they love brands, and they like international products. And even if the average income is still low, when you…

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