We have been writing about marketing in China and Asia for the last 2 years and we think these are the 15 best blogs about marketing in China. If you have been following CM or you just happened to find CM through Google, than you should know that CM is one of many blogs about marketing in China. Not all blogs are created equal for many reasons (writing style/ability, accuracy, relevance, frequency, etc.). So, we thought we would share the blogs about marketing in China that we regularly read and quote in CM articles.
15 Best Blogs about Marketing in China & Asia
What’s on Weibo is driven by Manya Koetse’s curiosity about modern Chinese society, the world of Weibo and China’s changing social media landscape. It is meant for people who are interested in what is going on in China’s current popular culture but do not necessarily have the linguistic knowledge or cultural expertise to access the right resources. This blog is therefore not only meant to help you make sense of what is on Weibo, but also to help you understand China’s current culture and society.
Why we like them: It is a good look at Chinese culture and what is popular on Chinese social media, which is important for marketers. This blog is not necessarily a marketing blog, but marketers can definitely use it.
Global Biz Circle is an online content site powered by Alibaba.com. The mission of Global Biz Circle is to provide content that not only empowers businesses but also provides them with the know-how to grow and succeed in a global e-commerce environment.
Alizila is a news website focusing on the e-commerce industry and Alibaba Group, one of the world’s leading e-commerce companies. Reporting from Alibaba Group’s international headquarters in Hong Kong, Alizila’s broad mission is the same as that of their Hangzhou, China-based parent company: to foster the international growth of e-commerce, and to support the proliferation of Internet-based small businesses.
Why we like them: These two blogs about marketing in China and e-commerce are run by the Alibaba group and the content is useful to stay up-to-date with e-commerce trends and developments. Obviously, this is an important topic in China, so, why not get information straight from the horse’s mouth.
CreativeHunt is an online portal dedicated to creative happenings, opportunities and news in China. Founded by the team behind Shanghai’s leading lifestyle website, SmartShanghai, CH features the city’s only focused service directory, portfolio gallery, editorials, city guides, events and job listings for creative types.
Why we like them: CreativeHunt is an interesting blog about advertising and creative happenings in Beijing and Shanghai. They work with advertising agencies and often post events and articles about advertising in China.
Go-Globe is an agency site about international business, but they focus heavily on China. They provide web-development services and focus on corporate needs. Their blog is useful mostly for the great infographics that they produce and share.
Why we like them: We like them for the infographics. They produce one about every 1-2 months and CM usually shares it because they are pretty and useful.
The China Skinny blog is another agency blog, but they update it regularly and their content is better than other agencies. China Skinny is a full-service marketing, online and research agency that has delivered successful projects for clients across a wide range of industries. Their tools, services and advice help western businesses selling in China to best harness the potential of the Internet and other cost effective channels.
Why we like them: We think the insights and frequency of the blog make it stand out. Many agencies update their blogs regularly, but often times the posts are fluff. The China Skinny blog is a little better…. Just a little better.
TechNode and Tech In Asia
Both these blogs talk about technology, but TechNode is more focused on China and Tech In Aisa is focused on all of Asia. These two blogs a basically the same and they cover the same stories, but they are important for marketers interested in the future of Asia and new tech start-ups in Asia.
Why we like them: For marketers interested in digital and social media marketing, these two blogs are important because any new platform or tech will be featured on one or both of these blogs. Tech often drives the future of marketing and these blogs will keep you up-to-date.
Grata and We Love WeChat
These two blogs are all about WeChat and WeChat marketing. Both blogs offer WeChat services, but that doesn’t bother us too much. These blogs have a ton of useful information about marketing on WeChat and using WeChat within campaigns. If you need more information about WeChat these blogs are the best places to start.
Why we like them: Tons of useful information about marketing on WeChat.
Their editors are pretty rude, but their content is the best for luxury marketing in China. Launched in 2009, Jing Daily is the leading authority for daily news and analysis on luxury consumer trends in the China market. Brands, marketers, entrepreneurs, and individuals seeking to understand the complex and rapidly evolving Chinese consumer market look to Jing Daily for fresh and accurate insights.
Why we (don’t) like them: We don’t really like them, but we will not deny our readers and ourselves good content. They really do have good content on luxury marketing in China.
We Are Social
We are Social is an agency based in Singapore. They provide a lot of useful information about social media marketing in China. They also provide a lot of useful information about social media marketing in general. Their blog is worth reading and following.
Why we like them: Each year they do a massive slide deck about social media around the world and each year there is a major part dedicated to China.
OZY is a content platform that brings together different topics and stories to provide deeper insights. They are not a China marketing blog, but they do have good content about China and a smart marketer can use those insights. The big drawback is they are not a China marketing blog, so, their China content is not updated regularly.
Why we like them: Good content about business in China.
Quartz is a digitally native news outlet, born in 2012, for business people in the new global economy. They publish creative and intelligent journalism with a broad worldview, built primarily for the devices closest at hand: tablets and mobile phones. They often write about China and business in China. Again, it is not a China marketing blog, but it does have good China content.
Why we like them: Good content about business in China.
Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape.
Why we like them: Good content about marketing and advertising in China.
Providing insights and intelligence into the ideas, work and personalities shaping the region’s marketing-communications industry, Campaign Asia dives deeper into important subjects and presents the most compelling information that matters to businesses in the fastest growing and most exciting communications market in the world.
Why we like it: Because it is Campaign Asia…..
It offers journalists an instantly accessible free database of deep statistics and expert commentary on business, tech and consumer issues.
- -Download visuals and infographics for your website or publication.
- -Explore their data to create your own stories.
- -Use their expert spokespeople to bring your stories to life.
Kantar is home to some of the world’s leading research, data and insight companies and they work with over half of the Fortune 500 companies.
Why we like them: Because they offer an instantly accessible free database of deep statistics and expert commentary on business, tech and consumer issues in China.
Mumbrella is a discussion of everything under Asia’s media and marketing umbrella. It is organized into editorial strands: News, Mumbo, and Opinion. A free industry events board operates within the site, allowing event organizers to upload details of their event directly.
Why we like them: Good site for opinion articles. They give a look into what other creatives and digital marketers are thinking and feeling about China and Asia.
Final Thoughts on Blogs about marketing in China
There are a lot of agency blogs about marketing in China, but we find many of the agency blogs are too promotional (bias) or not very informative. We think the above blogs are a good cross section of information about marketing in China. The list blends news sites, agencies blogs, and media sites. Overall, these sites are often where we get inspiration and stories about marketing in China. Want more information? Below are a few more sites worth browsing though:
What are you favorite blogs? Leave a comment and let us know!