7 Chinese websites you need to know about when using social media marketing
You won’t get anywhere with your marketing in China if you don’t know who the leaders are. The busiest websites and social networks can provide you with many opportunities. They offer platforms for advertising, allow you to boost your Chinese SEO, and of course help you get access to your target market. Before you even start thinking about how you’re going to market in China, you need to know your way around the Chinese internet space. To help you out, we’ve listed seven Chinese websites and social networks that you really need to know about when social media marketing in China.
Another Twitter-like site, Sina Weibo limits users to 140 characters as well. In Chinese, however, this is the equivalent of around 70 words (source: Business Insider), making Sina a place for much more in-depth postings.
Weibo is a micro-blogging site, which is often compared to Twitter, but actually offers a lot more features. Comments can be longer than 140 characters, users can chat in pop-up message windows,and play games on the site (source: Wall Street Journal).
The success of this social blogging site can be partly attributed to its privacy features. Unlike Facebook, where finding and adding people you don’t know is incredibly easy, QZone allows users a much more private profile, which they can share only with the people they want to.
Sometimes considered a copycat, WeChat has nonetheless rapidly growing in popularity. It offers a huge range of social networking features, as well as the ability to buy products from brands straight through the app.
RenRen (meaning ‘Everyone’) is a Facebook-like platform which, unlike a lot of social networks in China, operates using real names rather than aliases. By September 2013, the site had over 200 million registered users, who accessed the site using their mobile phones 80% of the time (source: RenRen).
There are several different Facebook-like social networks in China. Kaixin is another of these, and is important because of the market it appeals to. While RenRen is mostly used by students and young people, Kaixin is aimed more at older people, as well as office and managerial workers (source: Social Media Today). This makes it a very different demographic, so it is worth knowing the difference between the two sites.
The Chinese equivalent of YouTube, YouKu is one of the biggest video sharing networks in China. Considering China’s total online video advertising revenue for the first three quarters of 2013 was $530 million (source: China Internet Watch), sites like YouKu are important to know.
Marketing to China can seem complicated, but with the right people on board it can be simple and successful. It is advised to work with a Chinese online marketing agency that has all the knowledge and experience necessary to help make your dreams of entering the Chinese market reality. Get in touch with us today to discuss your future in the China market.
About the author:
Fenghua Mo (Sammi), Director & Founder of Market Me China Ltd
Fenghua specialises in China online marketing helping businesses to extend their audiences in to the growing Chinese market. Trained in Baidu search engine optimisation, pay-per-click advertising and Chinese social media marketing, Fenghua understands China’s internet world and the differences between Chinese and Western culture and always looking to explore opportunities and create effective online marketing strategies to help western companies traverse the digital world in China.