Dubai is one of the most important cities in the Middle East (Central Asia). It has long been a major trade hub and remains a vibrant economy. Many multi-national companies and agencies have setup their MENA headquarters in Dubai. So, here is a list of advertising agencies in Dubai to help you reach the MENA region. This list of advertising agencies in Dubai is designed to give you a starting point to find one of the many advertising agencies in Dubai. Most of these agencies have won awards.
Top 27 list of Advertising Agencies in Dubai
Drive Dentsu is a future forward thinking marketing and communication network servicing the MENA region. They provide bespoke solutions that bridge the gap between commercial possibilities and creative resolution, while delivering effectiveness for their clients. Their insatiable curiosity about the intersection of people, technology, culture and brands fuels their work. They call this ‘Good Innovation’.
They are multicultural, media neutral and gain their strength from the more than 300 employees of the Drive Dentsu Network. Each with their own diverse specializations, their team continues to hone their intelligence and creativity, inspiring their culture of ‘Good Innovation’. As part of the Dentsu Global Network, Drive benefits from the collective knowledge, tools and expertise spanning over 110 countries, 37,000 employees spread across over 160 offices worldwide.
Operating out of The Mojo Gallery in Dubai, The Mojo Group covers six areas of expertise: Strategy, Design, Advertising, Interactive, Public Relations and Media. All are interlinked and can be used in any combination depending on your needs.
They have an unashamedly brand-centered approach to the work they do. Mojo companies work together to ensure that whatever your brand says, and whatever channels it speaks through, it speaks with one voice. They believe passionately in the commercial power of creativity when combined with relevance and empathy. They call it Art, Business, Soul. The Mojo Partners have more than 135 years of international and regional experience in senior management roles at Top 10 Agencies and Multinationals.
Brand Lounge, is a regional Branding and Marketing Strategist firm based in UAE – Dubai with ample experience in the field of branding and marketing communications across the Middle East and Africa region.
Brand Lounge is specialized in brand intelligence (research & brand audit), brand strategy development, brand design and visual communication and brand activation. Their diversified experience in the different governmental and business industries like Healthcare, Real Estate, Sports, Retail and Corporates, is extensive, as they have succeeded in creating positive brand image and experience across all touch points in numerous national and international projects.
Brand Lounge is the designated partner of Trout & Partners Ltd in the Middle East & North Africa, one of the most prestigious global branding and strategy consultancy firms founded and headed by Jack Trout, the founding father of the concept of “Strategic Brand Positioning” – the global business theory that is considered the number 1 strategy used in business branding today. Brand Lounge is also the MENA representative of Brand Keys; the only research company in the world that is specialized in brand loyalty & engagement measures.
The LOWE brand has been in the region for more than a decade now, but in 2006, they completely revitalized and re-invented themselves. LOWE Worldwide formed a strategic partnership with MCN (Middle East Communication Networks), the largest communication network in the Middle East and North Africa.
Thus, LOWE MENA was born, with 4 employees, 6 bean-bags and two trusting anchor clients, Unilever and Johnson & Johnson. … and the rest as they say, is history. They now boast an impressive portfolio of multinational, regional and local clients, all of whom demand the most creative solutions from their growing team of 80+. This year has reaped the rewards of their hard work. LOWE MENA, Dubai is now one of LOWE Worldwide’s identified centers of excellence.
Founded in 1992, AWI company is today one of the largest media groups in the MENA region. Through its presence in 34 cities the group reaches out to more than 62 million consumers through well established publications such as Waseet, Layalina and Al Balad newspaper. AWI company’s quest for leadership has always been an ongoing culture aiming at providing business partners with new products & services such as radio, outdoor & printing services. Most recently, the group successfully diversified its offering adding several digital platforms, expanding the reach of advertisers messages. The group’s fast growth is a testimony of a well established vision executed by an outstanding team.
Digitall is a digital marketing agency specialized in 360 degree digital solutions that cover all the pillars of your digital presence – digital strategies, website and application design and development, content management and creation, social media management, and search engine marketing and optimization.
With headquarters in Dubai and operations in KSA and Lebanon, digitall is considered your one stop shop for creative digital solutions that are known for their unique style, creative approach, efficiency, and high-quality.
A Dubai-based branding and digital agency, Elephant Nation is a group of young, inspired minds from all over the world. They love what they do and believe in doing it well. They share a passion for creating and launching brands. They design engaging user experiences to move our brands forward. With a multi-platform thought process, their goal is to design meaningful visual and verbal conversations between the audience and the brand – online and offline.
They enjoy the frenzy of a design challenge. They love the buzz of social media strategies. They spend a good amount of their time researching for local insights that help them define consumer behavior and design relevant communications.They keep it simple, real and current.
With seven years of market prowess they are able to translate your brand marketing requirements into creative and cost-effective ideas giving your brand a unique personality. They are capable of taking steps that would get you closer and personal to your target audience. They have the most effective tools and strategies to position your brand to market your uniqueness. Their young professionals have a friendly and effective approach because they believe that the best of ideas take birth in a comfortable environment.
DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. They help companies of all shapes and sizes decide What’s Next … and then they take them there. Across 40 offices in 25 countries around the world they have more than 6,000 digital experts working to enrich people’s lives via their unique blend of strategy, creativity, media and technology.
Their skills and passions span insight, brand building, content creation and distribution, as well as the ability to help brands embrace the creative and technological change that is revolutionizing their businesses.They act as strategic partner to some of the world’s most exciting companies across a wide range of industries including FMCG, financial services, publishing, retail, telecoms and travel. There are many things that make DigitasLBi unique but if they had to choose one it would be their ability to connect data with storytelling to help make brands special, share-able and ultimately more valuable wherever, whenever, and however people choose to engage with them.
Team Red Dot is an integrated media and advertising agency with expertise in creating complete brand experiences with planning, strategy and creativity. The company has two divisions: Red Dot Media and Red Dot Studio. Both working independently as well as together with just one aim – successful communication of brand messages to the right audience at the right time.
Red Dot Media is a full-service media planning and buying agency. Global access combined with local insights to build an extensive web of media expertise to give bespoke solutions. Red Dot Studio offers integrated creative strategy, concept and design. A team of visualizers, design gurus and wordsmiths with all-round expertise in creating effective brand journeys.
Socialize is a digital marketing agency that works with brands to bridge the gap between shifting technology and cutting-edge creative ideas. Their exceptional track record of client retention, award winning campaigns and attention to client needs has earned them a reputation for digital marketing expertise in a diverse range of industries – with an enviable list of clients that range from international brands like Sony, Philips, Kraft Foods, Clorox, Line, Huawei, Baskin Robbins, to regional powerhouses like Majid Al Futtaim Shopping Malls, Arabian Automobiles, Dubai World Trade Centre Events.
While they offers a wide range of digital media solutions, they’ve also built a regional reputation for their proven expertise in social media planning, management, production & buying. They pride themselves in finding innovative ways of connecting brands and people through memorable experiences on their laptops, smartphones, and on social platforms, that trigger real life actions. With over 40 talented individuals, across 19 nationalities, it’s no surprise that they have been awarded as one of the most effective independent agency offices in MENA.
The tribe is an independent creative agency specialized in design, advertising, and digital communication. The Tribe was founded in October 2006 by like-minded people who held positions in big advertising, branding design and digital agencies in Dubai and overseas. The Tribe positions itself uniquely as a specialized creative agency by lending four creative heads to their client’s briefs based on specialty and expertise. The Tribe’s team today is more than 40 people with offices between Dubai and Bangalore.
The Tribe development arm is a wholly-owned subsidiary and technical team that focuses on their bespoke application and product development based on Microsoft technologies. The Tribe’s exclusive Search & Social Media Optimization sister agency, Sekari, launched in 2010 and is based in the adjoining office in Dubai. It is the only digital search and social media marketing agency in the Middle East that deals exclusively in this space. It specializes in Arabic Search Marketing and delivering localized SEO, PPC and Social Media Optimization. The Tribe de-layers traditional hierarchies and works without divisions to achieve better results for its clients.
FP7 is a full service advertising agency. Established in Beirut in 1968, FP7 is the flagship agency of the MCN group. FP7 is the largest regional ad agency network and is part of McCann Worldgroup. The agency was previously known as Fortune Promoseven.
It has 15 offices across 13 countries and their services include fully integrated marketing solutions, advertising, digital and production. The agency has won multiple awards including several Cannes Golds.
They think and plan like a smart branding agency and they create like a fearless award-winning ad agency. They add real value when they build new brands, or take them to new directions through branding, design, advertising, research, digital and media and when they work with clients who are as passionate as they are about building brands people love to love.
RAW is the new kid on the ‘Publinet group’ block, born to fulfill a desire within the group to create truly world class digital solutions for new and existing clients. As an agency RAW prides itself on delivering complete digital solutions. They exist to form symbiotic and long term relationships with their clients. Ensuring they only hire the best digital talent possible, which guarantees their clients great results, each and every time.
Their ethos is simple; “produce world class digital work, that achieve positive measurable results for our clients.” Located in downtown Dubai, they are well placed to service the entire MENA region. The whole group is located together in Business Bay, allowing synergies to flow, and putting RAW in the unique position among the many ‘other’ digital agencies in the region and beyond, of being able to offer its clients holistic and 360 degree solutions irrespective of whether they require it within the online or offline space.
HyperMedia is the Out-Of-Home specialist subsidiary of one of the leading media groups in the Middle East, Rotana Media Services (RMS). HyperMedia is a ‘destination’ out-of-home media company, as they target people when they arrive at their destination rather than when they are on the move. HyperMedia is one of the world’s leading retail-focused OOH advertising companies, with a portfolio that includes many of the highest profile retail projects. HyperMedia delivers an unrivaled variety of advertising media across the Middle East including:
- Dominating all in-store advertising, with a portfolio of over 200 hypermarkets in the United Arab Emirates (UAE), Saudi Arabia, Kuwait, Qatar, Oman, Syria and Jordan
- Recently, partnered with 20 of the best malls in the UAE to create the largest mall network, including Iconic Malls such as Majid Al Futtaim Malls (e.g. Mall of the Emirates), The Galleria at Al Maryah Island, Deerfieds Townsquare, Abu Dhabi Mall, Mushrif Mall, Khalidya Mall, Al Ghurair Centre, Wafi Mall, World Trade Centre (Abu Dhabi), Yas Mall and many others.
- Managing all promotional and advertising activities at Hajj Terminal, part of King Abdul Aziz International Airport, the largest airport terminal in Saudi Arabia
- Long term advertising partner of Abraj Al Bait Mall located in Abraj Al Bait Towers in Mecca, the 2nd largest building in the world
- HyperMedia was the exclusive media and advertising sales partner for The Dubai Mall from 2008 to 2013, and helped develop and operate the most successful mall advertising platform in the world.
Digital and Direct Agency. Part of the MRM//McCann network. MRM is a leading global digital and direct agency – at the intersection of creativity and technology – working together in the relentless pursuit of marketing results. Connects with consumers, using ideas – creatively expressed, strategically grounded and technologically powered – to change minds, move markets and shape the future. The agency is part of McCann Worldgroup.
Based in Dubai since 1979, BPG Group is one of the larger regional Marketing Communication solution companies and a member of WPP-the world’s largest MarCom group. They help clients achieve significant competitive advantage through innovative and integrated marketing programs. Their focus is on delivering quality platform agnostic solutions.
TBWA Worldwide, part of Omnicom Group Inc., creates Disruptive Ideas for global clients, including ABSOLUT, adidas, Apple, Beiersdorf, Henkel, Infiniti, Mars, McDonald’s, Michelin, Nissan, Pernod Ricard, Pioneer, Samsonite, Standard Chartered Bank, Singapore Airlines, Sony PlayStation and Visa.
TBWA is one of the fastest-growing networks in the Top-Five worldwide advertising agencies, and was named “2008 Global Agency of the Year” by Advertising Age and Adweek magazines. Fast Company magazine placed TBWA 24th on its 2009 list of “The World’s 50 Most Innovative Companies.” TBWA has 267 offices in 77 countries, and approximately 12,000 employees worldwide.
Jack Morton Worldwide is an award-winning global brand experience agency. They believe brands need extraordinary ideas that create emotional connections, fuel conversations and deliver business results. For more than 75 years, they have brought brands to life through event marketing, promotional marketing, sponsorship marketing, digital, social and mobile, and employee engagement. Jack Morton is part of the Interpublic Group of Companies, Inc.
Momentum creates ideas and brand engagement with consumers through the seamless interplay of experiences in both the physical and the digital space. Momentum call this the “Phygital World”. It is where modern consumers live and it is at the heart of everything the agency does. Main agency in Dubai, and offices in Abu Dhabi, and Cairo. The agency is part of McCann Worldgroup.
Founded in 1997, TMH is one of the leading branding and through-the-line communications consultancies in the Middle East. They work across a variety of industry sectors, including financial services, FMCG, industrial, real estate, hospitality and travel & tourism. They aim to create a difference for each and every client they work with.
Belong Is A Precise Blend Of Strategists, Creators And Innovators. Their expertise empowers clients to leverage multi-platform digital innovations to connect and engage with their consumers by providing cutting edge digital solutions.
Belong provides the most advanced technological capabilities when it comes to building, activating and managing fully integrated interactive experiences inclusive of complex websites, social media development, community management and multi-platform mobile applications.
Media World was formed in 2010 by a small team of creative’s with substantial experience of working in the media sector. They started with just a handful of clients but with passion and commitment, the business grew – and so did their team. Today, in 2015, they have established a reputation within the marketplace for their ability to find creative and cost effective solutions. It has allowed them to build up a long list of clients.
As part of this growth they are now adding to their existing divisions – media, creative and outdoor – with the launch of an events division. This will be organizing corporate, sport, entertainment and weddings. Each of their divisions has its own professional team containing experts in their field. With separate account directors and managers, it allows them to cater for the specific requirements of each client.
AMC Advertising & Marketing Consultants is a renowned independent regional advertising agency network with full-fledged offices in key cities across the Middle East. Founded in 1988, AMC’s network comprises of full fledged offices in JLT, Dubai, Abu Dhabi, Beirut, Qatar, Kuwait, Riyadh and Jeddah. After an impressive presence in the advertising, marketing and media sectors in the UAE for over two decades, AMC’s growing portfolio includes renowned local and international names from automotive, banking, education, exhibition, fashion, fast food, government, hospitality, IT, jewelry & watches and real estate sectors.
Crayons Communications is one of the region’s leading communications agency. It has been empowering brands to engage with consumers digitally since 2008. As a digital agency the services they offer include development, social, search and online campaign management. Their purpose is not just to create good ideas, but to also put into practice good ideas that work for brands. With impactful branding solutions and interesting and fun conversation strategies which are brand and market specific, Crayons removes the barrier between a brand and its consumers.
O2 now stands apart from traditional practices in the region because of its progressive, research-oriented approach and its open dialogue with clients. This approach has earned O2 several prestigious titles in the field and a reputation as one of the fastest growing agencies in the Middle East.
They love their work, they love one another, and they love O2! They inspire each other to reach for the stars, exceed their potential, and be the most amazing versions of themselves. They share a profound respect for one another; each one of them has something incredibly special to offer and this is what makes O2 so unique! They are passionate about instilling love, and this love shines through everything they do.
Final thoughts on Advertising Agencies in Dubai
This is just a small list of advertising agencies in Dubai and I know there are hundreds more. I would love to hear about any advertising agencies in Dubai that you have worked with and what experiences you had working with them. Please leave a comment and let me know.
If this list of advertising agencies in Dubai was not what you were looking for than maybe you should check out the top advertising agencies around Asia.
Also, here are a few other infographics and articles you might find interesting:
- E-commerce Trends in Asia [infographic]
- China Social Media Impact Report 2015 [Infographic]
- Marketing on WeChat: 7 Things Your Boss Wants To Know
- How much time do we spend consuming content? [infographic]
- Global opportunities for online retailers – E-commerce Infographic
Note: I have not hired any of these agencies and I do not have firsthand experience with their work. Most of the descriptions are taking from LinkedIn profiles or from the agency’s website.