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Top 24 List of Advertising Agencies in Jakarta

Advertising Agencies in Jakarta

In my previous article titled “Top 19 list of Advertising Agencies in Indonesia,” I introduced 19 adverting agencies and missed a few top agencies according to comments by readers. So, in this article, I have added those agencies I missed the first time and added a few new ones to this list.

The top 24 List of Advertising Agencies in Jakarta is designed to give you a starting point for finding an agency in Jakarta. There are many advertising agencies in Jakarta and I am sure I have missed a few good ones. So, like the last article, be sure to add a comment and let me know which advertising agencies in Jakarta should be on the list.

Most of the descriptions are taking from LinkedIn profiles or from the agency’s website.

Top 24 List of Advertising Agencies in Jakarta

Milestone

Milestone is an integrated marketing solutions agency based in Jakarta, Indonesia. Their targeted, high performance campaigns have helped their clients, in a variety of industries, to compete more effectively. They are both full-service and service-oriented, working closely with you to understand your business and current marketing challenges and to develop and implement specific strategies and systematic plans to ensure the profit.

They offer the full range of integrated communication services that you would expect, ranging from branding, strategic planning, advertising, TV Commercials, graphic design, integrated campaign, digital, corporate communications, social media, media planning and buying, mobile, SEO, web design and much more. They are a local favorite and are highly praised by their clients for quality work.

Saatchi & Saatchi Asia-Pacific

Saatchi & Saatchi Asia-Pacific is a regional network of agencies in 15 countries, including Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam. They create loyalty beyond reason by transforming brands into Lovemarks—moving your brand from being “known for something” to being “known for things that people care about.”

Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence. Lovemarks reach people’s hearts as well as their minds, creating an intimate, emotional connection that they just can’t live without. Ever.

Fortune Indonesia

PT Fortune Indonesia Tbk is a group of integrated communications development companies founded on May 5, 1970 under the name PT Fortune Indonesia Advertising Company. The birth of FORU pioneered the presence of a modern advertising agency in Indonesia, which plays an important role in national development.

The existence of FORU for more than 44 years in the Indonesian community has provided a competitive edge in its business activities. The range of services now includes advertising, public relations, brand activation, digital solutions, media planning and investment, exhibition, sports marketing, brand consulting as well as marketing insight.

Lowe Indonesia

Lowe Indonesia has been the largest agency here in Indonesia for the past 32 years and currently employs 300 passionate talents providing integrated communication service to their clients. They believe size does matter as they need a diverse pool of talents to work with varying clients and marketing challenges.

They have the privilege to work on some of the most iconic brands and along the way, have earned accolades for their creativity and effectiveness. Lowe Indonesia has been recognized as the country’s Leading FMCG Expert that excels in Social Re-Engineering through their provision of High Value Ideas and Effective Engagement strategies.

Matari Advertising

The Indonesian Ad Agency.  Matari Advertising was founded by the late Ken Sudarto in 1971. As one of the founding members of PPPI, the Indonesian chapter of the international advertising industry. Today, he is remembered as one icon in the Indonesian Advertising Industry. They provide integrated marketing solutions for brands looking to enter the Indonesian market.

Landor Jakarta

As a global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Its work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.

Landor’s branding services include strategy and positioning, identity and design, brand architecture, innovation, naming and verbal branding, research and analytics, environments and experience, engagement and activation, and digital and social media.

Ogilvy & Mather

What has always defined Ogilvy & Mather Worldwide is its ability to build brands. The difference is that building brands today requires a keen understanding of how new communications technology, new channels, and vibrant creativity combine. This is a world where the consumer is now in control, and consumer insight is paramount, and so the quality and diversity of their people are vital. A contemporary outlook and true cultural attunement are much more important in a world where there is a new mandate for their business.

Impact Media Solutions

IMS Group is a leading In-Store Marketing Services company that has a proven track record with leading international retail chains such as Carrefour and Tesco and provides best in class results for in-store media and demonstration services. IMS now has offices in 6 countries and is active in more than 7,000 retail stores. In-store media is still an important part of advertising in developing markets and IMS can reach a massive audience in Indonesia.

The Campaign Palace Jakarta

The Campaign Palace Jakarta is the first Palace office to be opened in Asia. With a worldwide reputation for creating visually stunning and impactful campaigns, the Jakarta Palace prides itself as the challenger agency for challenger brands that believe in uncompromising creative ideas. Clients include: Intel and Mini. Part of the Y&R network.

BUBU

Bubu.com was established in 1996. It was one of the first of any internet-related companies in Indonesia. At the beginning, it was a Web Design company and was the leader right away. After developing websites for more than 300 clients, Bubu.com evolves into a Full Service Digital Agency today, and manages to maintain its leadership. During its years, it also presents the Bubu Awards, the most prestigious web design and digital competition awards in Indonesia.

Grey Indonesia

Grey Group ranks among the largest global communications companies. Under the banner of “Grey Famously Effective Since 1917”, the agency serves a blue-chip client roster of many of the world’s best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Pfizer, Canon, 3M and Boehringer Ingelheim. In Asia, Grey Group covers 28 cities in 16 countries and works with some of the biggest brands in the region: Hong Kong Tourism Board, HSBC, Volvo, Lenovo, Mengniu, Proya and Qatar Airways.

Bounche

Bounche is a creative digital agency based in Jakarta. Their motivation is to deliver WOW into your digital campaign and brand. They offer a unique online experience to engage the audience with creative approach combined with sophisticated technology and social media service.

With a solid team of dedicated and talented people and huge networks from Singapore and Malaysia, they are assisting more than 20 brands and companies in Indonesia, with a view such as: Samsung, AXIS, DJARUM, Rohto and Pfizer.

FCB Jakarta

They started our operations in 1993 and they continue to be the brand custodian for blue-chip local and multinational clients. They offer through-the-line communication solutions including digital and activation. Given the size and importance of the Indonesian market, and their agency’s local expertise and experience, they are being recognized as the South East Asian (SEA) hub for their major network clients.

Advertising Agencies in Jakarta

Pantarei Communications

Pantarei is an Indonesian brand agency that offers a holistic communication solution to brands. At Pantarei, they formulate communications strategy based on the ‘neutrality’ because not all brands require the same treatment, even though they are identical in nature. They aim to provide strategic communications that deliver a clear and unique selling proposition and high quality creative services for Indonesian brands to have meaningful conversations with their consumers, delivered consistently in the fastest time possible.

Publicis Indonesia

In the 21st Century, the global philosophy of Publicis is “lead the change”. It is the proprietary disciplinary tool for Publicis people that helps them be consistent in their language, tonality and style of their communication strategies for their brands.

It is the simple application of the Darwinian principle of “ It is not the strongest of the species that survives, nor the most intelligent, but the one most adaptable to change.” This has never been more apt than today where everything is changing before our eyes. Trends, fashions, fads, are not changing gradually but over days.

People’s experiences with brands, positive and negative, are shared instantly through social media, the media owned by the people. Customers have become “fans”. Popularity is measured by “likes or “dislikes.” In this kind of scenario, it is critical that we play a key role in “Leading the Change” by always staying ahead and making our brands Leaders, not followers.

eXo Digital Agency

eXo is a digital media agency serving local and international brands ranging from SME (small and medium enterprises to multinational companies from various industries. They are an all-round agency with tremendous experience in digital activation, social media, search engine marketing, interactive game, and web & software development.

DDB Indonesia

DDB Worldwide is one of the world’s largest and most influential advertising and marketing networks. At the prestigious 2014 Cannes International Festival of Creativity, DDB took home 87 Lions as well as Agency of the Year and Regional Network of the Year honors for adam&eve DDB and DDB EMEA, respectively.

In addition, DDB has been named Agency of the Year numerous times by the industry’s leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.

Arwuda Indonesia

Arwuda is a digital and social media agency, focuses on real-time brand communication activities in the interactive realm. As an agency they provide various services, from digital strategies and digital marketing to social media management and social media audit.

Arwuda currently serves public listed companies and international brands. They highlight creative digital ideas for clients, ranging from web development, mobile applications to video clips and digital animations.

Hogarth

Hogarth is a marketing implementation agency. They produce advertising and other marketing communications for their clients across all media and all languages. Their production expertise coupled with their powerful workflow and asset management technology delivers quality, control and savings for global brands.

Voila Indonesia

Voila is one of Indonesia’s Activation Company. Headquartered in the world’s 2nd largest urban population known as Jabotabek, or Greater Jakarta, the company serves prominent brands when communicating to the city’s population of 26 million people and 250 million people across Indonesia. Voila offers brand activation, event management and communication services to corporate and/or brand. Clients include Indonesia’s most powerful banks including Bank Mandiri, Syngenta, Huawei, Sampoerna, Telkomsel, ANZ, Loreal Paris, Bank Ekonomi, and recently they were shortlisted at Unilever and Combiphar.

Havas Worldwide Jakarta

Havas is one of the world’s largest global communications groups. Founded in 1835 in Paris, the Group now employs 16,000 people in over 100 countries. Havas is committed to being the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation.

Xion

Xion was born from ideals; the ideal to create, the ideal for impact and the ideal to progress. Being an agency born in the digital age, they have their dreams and ideas laid out in the digital space. As digital artists, they aim to keep on creating digital masterpieces and to leave digital footprints through their client’s projects. They believe that every client has their own unique needs, which needs to be translated into its own ideas and concepts. Here is where they come in to blow your mind.

Wunderman Jakarta

Consistently ranked among the world’s top digital, CRM and mobile agencies, Wunderman delivers deeply connected brand experiences, consumer engagements, data and insights, and healthcare marketing solutions that build brands and businesses.

They blend creative, data and technology to connect customers to moments that truly matter, ranging from big iconic moments to deeply personal moments that recognize individuality. Founded by Lester Wunderman in 1958, the agency now has 175 offices in 60 countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Novartis, Pfizer, Telefónica, Shell, United Health Group and leading local brands are among their clients. Wunderman is part of WPP.

Indonesia Advertising

Indonesia Advertising is an advertising agency in Indonesia, located in the bustling city of Jakarta. They specialize in advertising and social media as well as business marketing to promote or launch a business in Indonesia from across the world. They provide their expertise in entering the Indonesia market; develop an advertise campaign, selecting the media support, market research and also targeting the right customer. Their services include media buying, online strategy, press release, and graphic media.

Top 24 List of Advertising Agencies in Jakarta

This is just a small list of advertising agencies in Jakarta. There are hundreds more and if you have worked with an agency you think should be on the list leave a comment below and I will be happy to check them out and possibly add them to the list. If you are looking for other great content about Asia check out some of the other articles on CM.

If this list was not what you were looking for than maybe you should check out  the top advertising agencies in Indonesia.

Here are a few other infographics and articles you might find interesting:

 

Note: I have not hired any of these agencies and I do not have firsthand experience with their work.

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29 Comments

  • Reply
    Kok Ching
    January 14, 2016 at 11:58 am

    Wow, nice one. But you forgot some :
    1. Makkimakki – he’s the mother of local branding consultant in Indonesia. makkimakki.com
    2. Dreambox – a new but exciting branding agency, many young guns there. dreambox.id
    3. Adelahaye – less than 5 full timers, but great job. adelahaye.com

    • Reply
      Chairman Migo
      January 14, 2016 at 10:20 pm

      Thanks for the comment and letting us all know about the other agencies! I will be sure to check them out.

    • Reply
      suryani soemardjo
      May 17, 2016 at 12:10 am

      Kok Ching & Chairmanmigo : agree with makkimakki, but disagree with no 2 and 3. they’re not that good. more like freelancers and boutique small startups. reputation wise not proven.

      • Reply
        James Chang
        September 1, 2016 at 9:27 pm

        @suryani, kokching, chairmanmigo

        In the first place, those 3 doesn,t belong to advertising agencies. They are well known as branding agency.

        1. Makkimakki is indeed the biggest local player. No doubt. They have a complicated method to approach your brand. Their team is consist around 50 people.

        2. Dreambox is an emerging brand agency. Their customer is not as renowned as Makkimakki. But their methodology is not as in depth as Makkimakki (and not every company need it anyway), but they sure understand branding not just design. Their team is around 15.

        3. Adelahaye is also a brand agency that specialize in property development and some lifestyle businesses. Their founder is a foreigner and they have good sense of design. Their team consist of 5 people or more. But should be less than 10.

        So I personally think that they have their own market to do their business in the first place.

  • Reply
    Tiara Rungkat
    May 16, 2016 at 5:46 am

    very nice list Chairman Migo, i would very strongly agree with Milestone Integrated Marketing Solutions and Grey, They are the best in the industry. in my humble opinion, no point recommending an agency with less than 5 people. 🙂

  • Reply
    Ahmad Siregar
    May 16, 2016 at 9:49 pm

    Good article and good research. Few agencies you listed above are indeed very good and cooperative, but perhaps you should differentiate between an advertising agency, brand agency and digital agency. Cheers buddy!

  • Reply
    Nirwan Dermawan
    May 19, 2016 at 3:00 am

    I’d personally vote for Milestone and Panterai. They’re the best in the business without the doubt for brand and advertising agency. Happy to work with them.Two thumbs up for the detail list.

  • Reply
    Jusuf Sriwidigdo
    May 23, 2016 at 2:28 am

    agree on the agencies you listed chairman migo! very resourceful. some agencies like Bubu have gone almost bankrupt. better double check the resources. merci beaucoup!

  • Reply
    Natasha Hutagalung
    June 29, 2016 at 5:54 am

    informative list, you have this all combined with branding agency, advertising agency and digital agency. 100% agreed when you inserted Ogilvy, Milestone Indonesia and LOWE Indonesia.

  • Reply
    Sudirman Soekamdan
    September 6, 2016 at 6:37 am

    Agree with your full complete and comprehensive list, but for branding consultant and brand agency I would strongly recommend Makki Makki and Milestone Indonesia. They are the best in the business. Without any doubt. For advertising agency I’d go with Ogilvy or JWT

  • Reply
    Rima Hasibuan
    October 11, 2016 at 12:30 am

    Excellent List Mr Chairman Migo, helpful list. heard lots of good reputation and good word of mouth about Makki Makki, Milestone Indonesia, Mullen Lowe and JWT. Rumors/News spreading fast Matari, Cabe Rawit and Avicom those old agencies are slowing down. It’s the rise of these agencies.

  • Reply
    Rudini Hadisurya
    October 27, 2016 at 9:31 pm

    Mr Chairman Migo, thank you for these advertising agency list. Based on your article/blog we’ve tried one of the advertising agency you mentioned above called Milestone Integrated Marketing Solutions, and quite happy with their services. If you have list of digital agency in Indonesia please share them to us as well. Merci beaucoup!

  • Reply
    Muhammed Reyaz Saif
    November 1, 2016 at 3:34 am

    I am looking for a indonsaian company to do a small project high returns pls page me on [email protected]

  • Reply
    Digital agency jakarta
    December 16, 2016 at 5:22 am

    can you put webarq.com as digital agency company?

  • Reply
    zulnaham hamzah
    January 3, 2017 at 5:30 am

    Cool list! i believe you’ve covered most of the advertising agency in Jakarta. Have used some of the list you’ve recommended and they turned out well.

  • Reply
    Dende
    January 9, 2017 at 3:38 am

    Hi, how about MicroAd Indonesia? The global one from Japan that now already 5 years in Indonesia (Jakarta based).

    Thank you.

  • Reply
    Rina Pratiwi
    January 10, 2017 at 3:26 am

    Wow. what a list!
    From a client point of perspective, pitching can be an exhausting, time consuming, and emotional process for an agency. So having them well structured, with clearly defined outputs is a must. Few agencies to be considered for branding / rebranding whenever there’s a pitch : Makki Makki, Milestone and Landor. I have found them to be great to work with – no surprises, enthusiastic and professional!.

  • Reply
    Jason Tedja
    February 14, 2017 at 2:29 am

    Not trying to be biased, but i highly recommend Mullen Lowe, Milestone Indonesia, JWT and Dentsu amongst the top list. What a work they’ve done!

  • Reply
    Oman Sukma
    March 1, 2017 at 6:57 am

    Mr Chairmanmigo, you got these list spot on! Makki Makki and Milestone Integrated Marketing Solutions are two of the best brand agency / consultant we’re happy to work with.

    • Reply
      Chairman Migo
      March 2, 2017 at 6:34 am

      Thanks for the comment, but I didn’t get it right. The readers got it right, I just listened to what you all had to say and made the adjustments. Thanks for reading and commenting.

  • Reply
    Stella W
    March 2, 2017 at 5:03 am

    Adelahaye is rubbish agency! they dont have an actual office and work from one coffee shop to the other. Alex is a one man show and ran away from its responsibility. Don’t ever bother to use them.

  • Reply
    Ronald Harahap
    March 16, 2017 at 1:28 am

    Miguel Roberg, the readers definitely got your list right. Spot on dude! Dentsu, Milestone Indonesia, Ogilvy, Mullen Lowe are considered the best in the business. Watch out for Fortune and Matari. they should not be on your list, heard they’re going bust 🙁

    • Reply
      Chairman Migo
      March 16, 2017 at 4:36 am

      Thanks for the update. I will have to do some research and find better replacements for the one’s going bust. These lists are only good when I get comments and make adjustments. Thanks.

  • Reply
    Teresia Noeria
    April 11, 2017 at 5:34 am

    Thanks for these list Miguel. very helpful for me to find a good brand agency and brand consultant in Indonesia.
    keep up the amazing work.
    Cheers!

  • Reply
    Elza Diandra
    April 24, 2017 at 11:47 pm

    Excellent List and review. I’d vote for Makki Makki and Milestone Indonesia as two of the best creative agency in Indonesia.

  • Reply
    Robert Maramis
    May 9, 2017 at 4:49 am

    tremendous list! this can be an input for our company as we wanted to select an agency. from what i can conclude, we will try to contact Saatchi, Milestone and Landor. thank you!

  • Reply
    Johnny Damanik
    May 25, 2017 at 9:31 pm

    Great compilation and great review for the list of the reputable advertising and branding agency in Indonesia! Few of the comments above are true. keep up the good work

  • Reply
    Reynaldi Siahaan
    June 21, 2017 at 1:07 am

    high appreciation for you Miguel in giving these list of agency. agree with most of the comments above. Makki Makki and Milestone are the best branding agency, according to my humble opinion. Cheers!

  • Reply
    Neira Keisha
    August 16, 2017 at 3:59 am

    Appreciate your effort in gathering the well know agency in Indonesia. some of them are the best in the business like Milestone, Mullen Lowe and Havas. Others needed to be review and clearly taken in to considerations. Thank you.

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