The Islamic Republic of Pakistan is often overlooked by the western world, but with a population of close to 200 million people, it is becoming an important market in South Asia. Today, I wanted to introduce advertising agencies in Karachi because Karachi is the world’s 6th largest metropolitan area. With a population close to 24 million people, Karachi is a great place to start your marketing campaign. So, here are the top 17 advertising agencies in Karachi.
Remember, this is just a starting list to help you find an advertising agencies in Karachi. There are many advertising agencies in Karachi and this list is designed to help you find one. If you know of other agencies or have worked with one, please leave a comment and let us know about your experience.
Most of the descriptions are taking from LinkedIn profiles or from the agency’s website.
Top 17 List of Advertising Agencies in Karachi
Established in 1953, Orient Advertising is Pakistan’s largest advertising agency for the last 22 years. It is a full-service agency with all facilities under one roof.
Orient Advertising is a combination of diverse professionals and efficient technological resources. Up to date research and media monitoring facilities. Also a full fledged division for PR (affiliated with Action Global Communications, an independent PR network with offices in more than 38 countries), also partners for outdoor advertising and BTL.
Orient Advertising has fully established arm for media buying affiliated with world leading CARAT (Aegis Media). The ultimate duo of skills men ship and profound creativity at Orient Advertising has been rewarded by series of awards by APNS, Aurora and other professional bodies.
What came first… marketing or advertising? A question for the sages and various chicken farmers. However for them it was Advertising, and they started operations in May of 1999. Since then their growth has been phenomenal with an annual turnover exceeding 500 Million.
They believe in the synergy of talent with technology. They invest in talent, nurture and groom it and then match it to the correct tools. At Synergy, they believe that a happy person is a productive person. That’s why they give back more to their people than anyone in the market. And that is why Team Synergy is formidable when faced by challenges.
Adcom, one of Pakistan’s largest independent advertising agencies, recently announced its affiliation with Leo Burnett, one of the world’s largest agency networks. With 85 offices and more than 8,000 employees worldwide, Leo Burnett is part of the Publicis Groupe, the world’s third largest communications group.
Ever since its inception in 1965 by late S M Akhlaq, Adcom has remained at the forefront of advertising excellence. Adcom today is an ever-evolving legacy of Mr. Akhlaq’s approach to advertising: fusing together cutting-edge advertising ideas and tools with insights gained from the traditions and values which are central to the lives of the Pakistani consumers.
Headquartered in Karachi with offices in Lahore and Islamabad, Adcom has a team of over 220 talented employees, each of whom is committed to realizing the organisation’s vision of ‘winning hearts with a heroic spirit’. Over the years, its excellence has been recognized through numerous awards, both at national and international forums. Adcom’s current creative portfolio includes Telenor, Samsung, Engro Foods, Atlas Honda, Pak Fan, Qarshi Industries and other local and multi-national brands.
In 1996, RED Communication Arts began as an agency with a new belief. A belief that contemporary advertising and communications seemed to be losing touch with: the power of ideas.
What began as a small, tightly woven creative and strategic hub, soon became one of Pakistan’s largest agencies. However, what never changed was the 1996 agency mindset where strategy was prime and ideas were fostered to create long lasting relationships with consumers.
Today, RED Communication Arts is affiliated closely with Publicis Groupe, and leads communications for clients like Garnier, Nestle Pure Life, Tetra Pak, PSO and Servis, amongst others. They believe that big ideas change lives. And that great ideas change conversations.
One of the pioneers and leading advertising agencies of Pakistan with 17 clients in total, including such names as NESTLE, Unilever and Dalda etc. Labeled as a creative hub, the conducive environment is what gives the Company, it’s unique edge for consistently coming-up with breakthrough creative output.
5iCreations (Pvt.) Ltd. has been successfully providing solutions to Large and Small Medium Sized Businesses all over the world specially United States, United Kingdom, Canada, Australia, United Arab Emirates, Saudi Arabia and Pakistan.
5iCreations is a pioneer in digital media marketing in Pakistan since 2002, their specialized human resource is their best asset and they are really proud of having the most experienced internet marketing professionals (SEO, SEM specialist) on their team.
International Advertising Limited opened its doors in Pakistan since 1966, and has been flying high ever since. Here the doors are always open to clients, friends and all those who are curious to know the wonderful mix of logic and magic woven here.
They consider themselves to be an ‘Ideas Company’, not merely an ad agency.While campaigns are perishable, ideas have a life of their own. Ideas are made by people and ultimately its their people who make the difference.
For almost three decades, Interflow Communications has been one of the pioneers of marketing communication services in Pakistan. With offices in Karachi, Lahore and Islamabad Interflow Communications brings creative, media and advertising management acumen of around 300 professionals to the industry. From mass effectiveness of electronic, print and out of home media to the intimacy of new media, Interflow has the true grit it takes to deliver beyond expectations.
A full-fledged agency since 1978. An agency where creativity knows no bounds. Where passion is contagious and enthusiasm endless. Where each new idea spawned pushes past ordinary, past the usual. A global agency which possesses the strategic skills, drive and ingenuity to thrive in today’s media driven culture. That’s what Spectrum Y&R is. That’s what they do. In 3 offices in 3 cities. Being an exclusive Pakistan affiliate for Young & Rubicam, one of the world’s largest agency network, means big shoes to fill. And they’ve been filling them perfectly, since 1995.
Contact Plus is Pakistan’s Biggest Marketing Agency which provides all types of BTL (Below the line) marketing services and facilities including consumer activation, road shows event celebration, DDS, Resources for Outlet Management etc.
In 1978, Argus Advertising was set up as a full service advertising agency, based in Karachi on I. I. Chundrigar Road. Over three decades, the agency has grown into a group of companies that provide all marketing related functions, in addition to the core business of advertising. This includes public relations services, strategic consultancy for organizations, out of home solutions such as airport advertising, publications and more.
Founded in 1973, Mass Advertising Specializes in comprehensive brand management through conventional and non-conventional communication media. They have achieved nationwide recognition for their award-winning efforts.
With a knack of originality, they are known as a modern and diversified advertising and marketing company that offers high-class creativity, incredible research facilities, excellent event management services, exceptional media solutions and to top it all…outstanding marketing services.
Brand Brigade is an upcoming Marketing Services Company, established in Jun 2009. The Chief Executive and Senior Management of Brand Brigade have 5-10 years of experience of managing BTL activities, Long Term Programs, and Events. Brand Brigade provides services like Business Process Outsourcing, Brand Activation, Event Management, Creative Services, etc.
They are a group of enthusiasts who are totally dedicated to providing social strategy management and community building for their clients. They foster communication between the client and the consumer to help your brand grow and evolve. At ECHO Digital Marketing, they constantly endeavor to find new and better ways to promote their clients to their respective target markets.
TJR Advertising is a part of TJR Group which started its operations 18 years ago with headquarters in Jeddah, Saudi Arabia. Today, TJR Group is comprised of 5 major companies including TJR Advertising (a SAGIA registered company), Promo Strata, Sign Art, Media Wallet and TJR Technologies with offices in Jeddah, Riyadh, Dubai and Karachi and associate offices across Middle East and Far East markets, providing designing, fabrication and on-site installation services in all these markets.
TJR Advertising is a leading (BTL) Below-the-Line production company in the Middle East specializing in design and fabrication of in-store/ indoor and outdoor promotional display material produced with wood, metal, acrylic, forex, foam, aluminum, plastic, glass and other base products customized to specific client requirements.
A communications agency that offers customized solutions that help build clients brands and businesses. They offer tailor made proposals with a focus on effectiveness, and specialized teams to ensure best in class execution. Full service agency offering full suite of creative solutions (ideas, concepts, logos, artworks for TV, print, radio & BTL).
A spectacular glass building overlooking the splendid blue shore beholds the city’s best; JWT Karachi. Fueled by a devoted team, led by maestros and followed by the rest of the advertising world, they cherish the legacy of making the country’s most loved brands completely indispensable. They stand firmly on three principles; plan meticulously, promise conscientiously and execute flawlessly. This is the place where ideas come to life; this is the place where dreams come true.
Final Thoughts on Advertising Agencies in Karachi
Again, this list of advertising agencies in Karachi is designed to give you an overview of some of the better agencies available. There are many more advertising agencies in Karachi and I am sure I have missed a few notable ones. If you now of any advertising agencies in Karachi that should be on this list, please leave a comment and I will update the list if it needs an update.
If this list was not what you were looking for than maybe you should check out the top advertising agencies around Asia.
Also, here are a few other infographics and articles you might find interesting:
- WeChat User Data infographic from China Skinny
- China Social Media Impact Report 2015 [Infographic]
- Marketing on WeChat: 7 Things Your Boss Wants To Know
- WeChat vs Whatsapp Infographic from KRDS
- WeChat guide for marketers – 10 ways to interact with your audience
Note: I have not hired any of these agencies and I do not have firsthand experience with their work.