India is the second most populated country in the world and is also located in Asia. The shear number of people make it attractive to many brands, but like China, India is unique in culture and language. Marketers looking to enter the Indian markets might need help, which is way I have put together this “Top 21 list of Advertising Agencies in Mumbai.” Mumbai is a city of over 12 million people and a major economic hub for India. It only makes sense that marketer would look for advertising agencies in Mumbai, when thinking about marketing in India. Below is a list to help you get stated.
Top 21 list of Advertising Agencies in Mumbai
The DDB Mudra Group is India’s largest integrated marketing communications and services network. DDB Mudra Group comprises three agency networks, six specialist agencies and eleven strategic business units which offer their expertise under four disciplines (Media, OOH, Retail and Experiential). DDB Mudra Group operates out of its offices in fifteen leading cities and is represented in more than twenty other locations, giving it a comprehensive presence across the length and breadth of the country. It has more than 1,100 employees and a reach across 175,000 villages, 4000 towns, 3500 schools and nearly 7 million students.
Its scope of services run the gamut through Advertising, Media Planning & Buying, Digital & New Media, Data-driven Marketing, Health & Lifestyle, OOH, Retail Design and Visual Merchandising, Navigation Solutions, Experiential Marketing (Promotions, Events, Rural), Trade Marketing, Youth Marketing, Localisation Pre-Media Services, Content Creation, Strategy and Design Consultancy.
Vserv is the leading smart data platform for mobile marketing and commerce. The platform has the largest mobile internet user base in India & Southeast Asia with unique and rich insights on these users. Vserv’s revolutionary platform transforms big data to smart data, empowering companies to achieve sharper results. Founded in 2010, Vserv has over 500 Mn unique user profiles globally, and is backed by Maverick Capital, IDG Ventures India & Epiphany Ventures.
Lowe Lintas + Partners is one of India’s largest and most storied communication groups. Having started operations in India way back in 1939, Lowe Lintas + Partners is today, a star office of the Mullen Lowe Group, part of the Interpublic Group of Companies.
Lowe Lintas + Partners, headquartered in Mumbai, is headed by Chairman and Chief Creative Officer, R. Balakrishnan (Balki); and Chief Executive Officer, Joseph George (Joe). The agency has a brilliant talent pool of over 850 people across seven divisions and eight cities all over India to manage its 250+ clients.
Over the years, Lowe Lintas + Partners through its offerings in Advertising, Rural communications, Design, PR, Healthcare, Film Production and Digital has helped build some of India’s largest and most successful brands. Most of whom, who have been with the agency since their launch.
ibs is a digitally native company that develops immersive experiences, products and solutions to help brands better connect with consumers & grow their business. ibs started operations in 2003 as a software company that has since become a melting pot of design, marketing and technology with award winning work across web, mobile, e-commerce, social media, digitization of business, Internet of things and plain old strategic consulting. They have won 114 Awards in 5 years with 12 Agency of the Year award.
Their solutions power e-commerce platforms of some of the largest retailers in India and banking solutions for leading banks. Their strategic inputs have helped leading Indian Telcos and global FMCG majors grow businesses. With over 150 employees, ibs is poised to become the leading solution provider to the internet first corporations.
TBWA is an international advertising agency whose headquarters are in Midtown Manhattan, New York City, United States. The Agency is a unit of Omnicom Group, the world’s largest advertising agency holding company. It was founded in 1970 in Paris, France, by William G. Tragos, Claude Bonnange, Uli Wiesendanger, and Paolo Ajroldi. The first letter of each founder’s name provided the initials for the new organization. They were purchased by the Omnicom Group in 1993. Their Indian agency is one of the highest raked advertising agencies in Mumbai and India. They can help you enter India successfully.
Contract Advertising is one of India’s leading integrated advertising agencies in Mumbai. They deliver end-to-end communications solutions for their clients, including traditional advertising and specialty solutions through Core the brand and marketing consulting group. Design Sutra, their design and branding solutions and iContract, their data driven 1 to 1 marketing solutions company that specializes in CRM, loyalty, digital and new media solutions.
Contract cherishes its value system of being an open, transparent and ethical company that puts its value system ahead of business issues. Over the years Contract has won a slew of Indian and international advertising awards, at the Abby, AAAI, Cannes, One Show, Clio, Effies, DMA and other award shows.
BBDO India was established in 2008 to deliver on the global BBDO promise of The Work, The Work, The Work – in the absence of which nothing else matters.
BBDO India has shaped a philosophy relevant to the complex and diverse Indian consumer – a belief in not just creating ads but acts. The philosophy of “Create Acts, Not Ads” has been brought to life through long-term engaging programs for various brands like Gillette, 7 Up, GE, Johnson’s Baby, Aviva Life Insurance, Blackberry, Nicorette, and Quaker Oats. Most programs have won various awards and recognition across the globe – including the world’s first Black Lion at Cannes for creative effectiveness.
The agency’s story is also a case study at Ominicom University, collaboration between Omnicom and Harvard Business School to provide management programs to senior management of all Omnicom companies.
Interactive Avenues is a full-service digital marketing company with offices in Mumbai, Delhi, and Bangalore. Their comprehensive bouquet of services range from media, creative, search, analytics, mobile, social and ORM. In short, all your digital media needs are served and packaged to meet your business objectives.
They are a part of the IPG Mediabrands family, the global media holding company of Interpublic Group and a full-service media network. IPG Mediabrands manages and invests $36 billion in global media on the behalf of its clients, employs over 8,500 diverse marketing communication specialists worldwide and operates businesses in more than 127 countries.
Launched in April 2006, Team IA is today is not only one of the largest advertising agencies in Mumbai, but by far the most experienced. Their team comprises over 220 interactive marketing professionals with an unparalleled passion for their work. Their experience and domain expertise across sectors like Finance, Insurance, Telecom, Automobiles, Real Estate, Travel, Logistics, E-Commerce, IT, FMCG and Education makes them the preferred choice for blue chip companies and the No. 1 Digital Marketing agency in India.
Bates CHI&Partners is Asia’s newest network startup. Launched on February 28, 2013, this partnership brings together Bates – an Asia top ten agency by revenue with 14 offices in nine countries across Asia, and CHI, the UK’s most awarded independent agency at Cannes. With 16 offices worldwide and a creative corridor from Shanghai to London and New York, Bates CHI&Partners creates Big Ideas for Ambitious Brands. They have offices in Mumbai, New Delhi and Bangalore.
DY Works believes in partnering clients by engaging on 4 fronts:
1. Increasingly, customers are making decisions at the retail store. Take for instance the ‘loyal’ Colgate customer. His own brand today offers multiple choices. So, the customer is exercising choice, and conversions are taking place at the retail front. DY Works understand these choices and works with brands to better engage where these conversions are taking place.
2. Garnering consumer insights through research and observation. They often participate in client research initiatives, and also commission and manage it themselves if needed.
3. Taking on the role of a business partner and helping decisions such as line extension, brand extension or new product launches. Certain brands have the capacity to extend across product lines. Certain manage to only extend across variants. For example, Maggi successfully straddles Noodles, Ketchup, Spices, Pickles – whereas Knorr is equivalent only to Soup. None of Knorr’s new product launches have garnered trials typical for that category– as soup is the primary connotation.
4. Being the brand custodian and anchor – as brands evolve over time. All brands need to stay ‘current’ and the best and lasting brands in the world need to be the same – and yet be contemporary.This, of course, only applies to brands with longevity.
Grey is one of the ten largest advertising agencies in the world, with offices in over 83 countries, including Mumbai. It has one overriding focus: to produce truly great creative work, to produce work that soars, makes them proud and fosters the brand relationship with consumers—work that helps their clients prosper. Grey Worldwide provides highly creative services including brand ideas and strategies, brand planning, creative development and production. Their agency is organized into four geographical units: North America; Europe, Middle East & Africa (EMEA), Asia-Pacific and Latin America.
Pinstorm is all about digital transformation and brand management. Around the world, around the clock. Pinstorm works with aggressive and young-thinking companies who want a special edge to help them win in the new, digital world.
They work to transform your organization and its marketing through their services: training, consulting, product design, brand management, digital marketing and continued mentoring. In today’s world, they believe you don’t need to out-spend to win. You need to just out-smart. Think of them as that magic potion for your growth.
J. Walter Thompson Worldwide, the world’s best-known marketing communications brand, has been creating pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries (including India), employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues to be a dominant presence in the industry by staying on the leading edge—from hiring the industry’s first female copywriter to developing award-winning branded content today.
The only Indian agency featured among top 16 – the world’s leading independent agencies 2015. (invited by the network one & published by campaign magazine UK.)
Five years old – scarecrow is one of India’s largest independent agencies & one of India’s fastest growing ad agencies, which has offices in Mumbai and Delhi, and has handled communications of the brands from various prestigious corporations like ITC, Reliance Adag, reliance industries, Emami, Zee, Danone, nestle, Henkel, Generali, Barclay, dbs, housing.com, Panasonic, Viacom, dharampal satyapal, Bacardi, Rupa, wagh bakri, religare, Capital First, shriram, sbi, and bharat petroleum, etc.
Scarecrow had been crowned agency of the year at radio Mirchi Kaan awards 2014 (an initiative by Bennett Coleman group).
Five years in India and Landor Mumbai is now a multidisciplinary, full-service consultancy providing branding, design, and digital services. Some of their clients include Café Coffee Day, Delhi International Airport, ICICI Bank, Mahindra, Taj, Tata Global Beverages, The Park Hotels, Titan, and Usha Martin. The Landor 369 Studio specializes in fashion, food, and wine clients such as Anita Dongre, Busaba, and Charosa Wineries.
Glitch is a creative consultancy whose expertise includes Brand Strategy in Digital Media, Social media, and Television Production. Their objective is to understand what you want to say and to find the most creative and engaging ways to say it. By crafting content rich websites, supported by cutting-edge online advertising and viral mechanics, they will ensure your messages will not only stand out from the crowd…they’ll SCREAM OUT LOUD.
VML Qais Mumbai started operations in 2009, and has picked up an impressive roster of clients including Vodafone, Tata Motors, ICICI Bank, the Mahindra Group, Volkswagen and General Motors. The work has been inspiring, be it defining the emerging markets digital blueprints for Vodaphone, or developing the product vision through research for Tata Motors, or helping Mahindra to launch a new brand positioning, Rise, led by a social media-fueled movement to bring positive change to India. They are delighted to have been awarded gold for the Mahindra Blog and silver for SparkTheRise.com in the WAT Awards, 2012.
VML Qais Mumbai sits in the Parel district. This former Portuguese colony was once the center of the cotton industry. As the vast cotton mills became uneconomical to run here, a Bohemian mix of restaurants, bars, hotels, shopping malls, TV and music companies (including MTV) — and of course ad agencies — reinvigorated the area, to make it the thriving center that it is today.
Umbrella Aegis expertise in experiential marketing, the name ‘Umbrella Aegis’ itself suggests that “during the testing times they see you through” and their main focus is to help you to establish your brand rather than opting for just another promotional activity. With their headquarters based in Mumbai having regional presence across India, it has enabled them to help their clients in creating the brand and establishing it more strongly. Managing a national campaign or event is their forte in terms of venue expertise; they effectively manage to be the best of your expectations. They have a great amount of exposure to ensure the accessibility, quality, practicality, ease and affordability for each and every type of campaign.
Since their inception, they have followed a tradition of providing customized advertising solutions to their clients. Their emphasis has been on providing the best possible solution to each and every customer. They are recognized as one of the fastest growing companies in the field of advertising services in India.
Consistently ranked among the world’s top digital, CRM and mobile agencies, Wunderman delivers deeply connected brand experiences, consumer engagements, data and insights, and healthcare marketing solutions that build brands and businesses.
They blend creative, data and technology to connect customers to moments that truly matter, ranging from big iconic moments to deeply personal moments that recognize individuality. Founded by Lester Wunderman in 1958, the agency now has 175 offices in 60 countries (including India). Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Novartis, Pfizer, Telefónica, Shell, United Health Group and leading local brands are among their clients.
The thought about forming Purple Rabbit was to make sure that they create an agency that is transparent about its capabilities, strengths, and very particular about making an effort to create order among the chaos that is the advertising field. But this still doesn’t answer the question does it? As admen, they have always loved enjoying bit of both worlds, trying to get a perfect blend.
They come from backgrounds where maintaining a system is a must, but their interests had aspirations of an open environment. They were successful in forming a perfect blend between these two worlds. Purple is a color that has very regal notions, they wanted their brand to reflect something that is serious in nature because that’s how they look at things that matter. And then they wanted a symbol that can reflect the magical aspect of working as a creative agency. Rabbit, because of its cultural references caught their fancy. Throughout the ages, and cultures, the rabbit has always been associated with magic, dreams and creativity. Therefore, Purple Rabbit.
Mindstorm is a Hybrid Digital Marketing Agency with an ambition to set new standards by leveraging chaos. Chaos in context would mean scenarios such as new digital trends, consumer interaction of Social Media platforms, change in online consumer behavior, adaptation to newer technology infrastructure, etc.
Mindstorm’s services include Social Media Basic & Advanced Management, Influencer Marketing, Live Commentary of Events through Social Platforms, Digital & Social Advertising, Search Engine Optimization [SEO] & Creation of Video Case Studies. They have discovered a new way to manage their services for their clients. They leverage the digital space by making their services functionally integrated, client friendly & objective driven.
Final Thoughts on Advertising Agencies in Mumbai
This list is designed to get you started. These 21 advertising agencies in Mumbai are just a small number of advertising agencies in Mumbai. There are many, many, many advertising agencies in Mumbai, but this should get you started.
If this list was not what you were looking for than maybe you should check out the top advertising agencies around Asia, Top 20 list of Advertising Agencies in the Philippines, Top 20 List of Advertising Agencies in Thailand, or Top 10 list of Advertising Agencies in Beijing.
Note: I have not hired any of these agencies and I do not have firsthand experience with their work.