In the past, we have looked at top advertising agencies around Asia and now we will take a look at the top 20 advertising agencies in Vietnam. There has been a lot of talk for the last 3-4 years that Vietnam will soon become the new China. Many manufacturing jobs are moving to Vietnam, which means soon there will be a rise in per capita GDP leading to a new middle class. FMCG demand will increase and many companies will be looking for advertising agencies in Vietnam. So, without further adieu, here are the top 20 advertising agencies in Vietnam.
Top 20 List of Advertising Agencies in Vietnam
Ogilvy is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. They have offices in Ho Chi Minh City and Hanoi.
DNA Digital (in short DNA) is an agency of digital natives living with the spirit of passion and craftsmanship. They believe insightful digital solution can make a better experience for everyone. DNA Digital has one simple vision “to connect brand to users with insightful digital solution to drive client’s business forwards.”
Thus, they are an agency of digital natives living with the spirit of passion and craftsmanship, to bring innovative and imaginative experience to connect brands to people’s heart. They’re a group of strategic thinkers, digital experts, creative designers & experienced producers, striving to deliver effective communication with an awareness of cultural taste.
They are a full-service communications agency led by one of Vietnam’s most experienced and recognized creative leaders. Established in 2007, they create communications focusing on ‘work that works’ for their multinational and local clients. Some of the work they have created has garnered two silver AMEs and other global recognition. They have an office in Ho Chi Minh City.
BrandUp is a young, creative and passionate company in Digital Marketing, it was founded by members who are technical wizards and social experts. With a deep understanding of digital marketing and customer insight, they propose effective plans to help your Brand go Up.
BrandUp helps clients integrate digital tools into their business and marketing plans, providing strategy, creativity, and implementation required in creating communities and helping brand achieve great results with an affordable budget.
Dentsu Vietnam Ltd. is an oversea subsidiary of Dentsu Inc., a Japanese worldwide group with a long history of over 100 years of creation and communication. As one of the top advertising agency in the world, Dentsu Vietnam handles both ATL and BTL communications for the most well known global and local brands in Vietnam.
First present in Vietnam’s advertising playground in 1996, Dentsu Vietnam Ltd. with the ambition of helping local staff become advertising professionals has adapted the Dentsu Management Philosophy into Vietnam offices to make full use of every staff potential. Their operation is based on the wish that by understanding their clients’ services, they can also benefit the society as a whole.
As a result, Dentsu Vietnam Limited, a full service agency, has created an excellent combination of international expertise and local experience that enables best services to clients.
They are a boutique Digital Agency. In another word, they are small and selected. “Being small, we try harder. Being selected, we are more dedicated.” Like any other circuses, their performance takes a lot of passion, hard work and creativity. They value strategic thinking. They work with attention to detail. They believe in preparation and rehearse.
A Digital Creative Agency focused on providing smart, innovative, fresh solutions to premium brands for the purpose of achieving long lasting impressions. To bring their vision to reality requires the diversified skills and creativity of their seasoned designers, developers, and project managers.
In reality, their experienced team is the driving force in the ongoing search for new creations and high-impact experiences which challenges each team member to fully put their skills to the test. Their seasoned team, with years of experience, has been bred to deliver high end solutions on time and within budget.
Digital Mekong is a Vietnam based creative network founded by French seasoned professionals. Their mission is to help their clients develop their business through appropriate marketing strategy and tools, specifically new media. Organized as a one-stop shopping structure, they aim to bring the best to the country by delivering innovative solutions to their clients and partners and helping them blossom their businesses especially through innovative ideas, concepts, solutions and medias.
TBWAGroup is a full service marketing company in Vietnam offering marketing and communications services across every discipline. Consisting of 4 companies across 15 offices in 12 cities, the group is comprised of:
- TBWAVietnam – communications consultancy, strategic development, creative development for above the line and digital mediums
- Biz Tequila – public relations, events and activation, and experiential marketing
- CPM – shopper and retail marketing including secret shoppers and trade marketing including call center services.
- Focus – database and direct marketing.
They are a multidisciplinary independent marketing, digital, creative communications agency located in ho chi minh, vietnam. They are the only digital marketing solutions provider with key strengths in Search Marketing and Social Media. They focus not only on exploiting digital platforms but also providing innovative and effective digital marketing solutions for the purpose of achieving dynamic and long lasting impression.
They believe in satisfying three main criteria for every Wolf Media project:
- THINK DEEP
- RESULT ORIENTED
Hai Lien Marketing Communications
A dedicated full- service provider of corporate gift solutions, marketing material creatives, corporate calendars, corporate events with over 14 years track record. They have established trust-worthy working relationships with a broad base of clients ranging from MNCs, SOEs, and banking institutions. They provide full package service from development of concepts, image processing to selecting of materials, production methods and supervision of printing and production. This is to ensure the final outcome is aligned with the approved concept.
In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer, and the power of creativity. In short, they said: Let’s stop talking at people and instead start conversations that lead to action and mutual benefit.
This heritage tells DDB who they are, what they believe and how they should behave. It inspires them to continually challenge standard convention. From Bill Bernbach to Keith Reinhard to the present generation of DDB leaders, they continue the revolution. “Our vision is to be the most creative agency in Vietnam.”
Creative Bay JSC is a creative agency specialized on brand consultant and brand management. They provide creative solutions for brand and product image promotion through both traditional and digital media. They help their clients achieve their goal-set percentage of target market and confirm their position of market leader. Creative Bay consists of young explorers that are curious and passionate about brand and graphic design. They pride themselves on their great sense of creativity.
HONG THUY Communications
Established from August 2006, HONG THUY Communications has been among the top 3 Event & Activation agencies, top 8 Public Relations agencies in Vietnam.
They are one of the very few marketing communications agencies in Vietnam, whose services are sought after by many of the top global & local brands on the market, as Unilever, Coca Cola, Diana, Arla International, HSBC, Siemens, Moet Hennessy, ACE Life, Orion Vina, LG Care, Philips Electronics, LG Electronics, Colliers International, Kimberly Clark, Yahoo, San Miguel, Vinagame, MASAN, Mead Johnson, Kohler Asia Pacific, Bayer VN, Sanofi-Aventis, Panadol (GSK), etc.
Founded in 2005 as a “Metis” agency, NEO Communications is driven by their passion for TVCs, print ads and design. In the late 2010, they expanded their business into providing full-package solutions for single-minded communication campaigns, because they don’t like limitations and passions shouldn’t have borders. At NEO, they do what they love and love what they do and they always put their heart and soul into their work so each of their projects is a beat of life.
They exist to create strong, provocative relationships between brands and people. They are the only regional Asian network that was born in Asia for Asia. They are not transplanted from foreign shores. Since 2004, they have been leading their markets by introducing digital innovations for advertisers. They believe that creativity challenges technology, technology inspires creativity and data fuels creativity and technology. People link everything together. People are amazing. They dance, play, sing, laugh, blush and smile. They worry, they care for one another, they plan, they love and they live.
By understanding your brands core values and consumer insight, understanding your marketing strategies and objectives, they will strategically develop a brand activation that creates the finest multi-sense brand experience.
Strategic planning: more than ten years marketing experience with international companies, they have first-hand knowledge in marketing and branding, they ensure the client’s marketing strategies will be strategically integrated and translated into the public relation and activation plans.
Excellence in the field: over seven years experience in PR & activation agencies, they ensure that the PR and activation plan will be carried out with the finest personal touches, with the best quality that will trigger consumers’ six senses.
“GOOD marketing makes the company look smart. GREAT marketing makes the customer feel smart.” – Joe Chernov
They are a relatively young, thriving agency with a passion to provide innovative and practical digital solutions to their clients. Over the last 7 years, they have worked with over 200 major brands in Vietnam and in the region. They value themselves on being a top player – an early bird – in the field, providing their key clients with cutting-edge digital trends, thorough consumer and marketing insights.
At MSV, their original ideas can become valuable initiatives for your brand. With the best skill of thinking and competent-well trained employees, they always bring the quintessence of marketing to increase sustainable development for products sales. They offer extensive vision and a comprehensive view for your development by providing Brand Activation, Event, and Promotional services.
JWT is the world’s best-known marketing communications brand that has been inventing pioneering ideas for the past 150 years. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals.
JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge – from producing the first-ever TV commercial in 1939 to developing award-winning branded content today.Note: Most of the descriptions are taking from LinkedIn profiles or from the agency’s website. Also, I have not worked with any of these advertising agencies in Vietnam and I do not have firsthand experience.
Conclusion – Advertising Agencies in Vietnam
This is just a small list of advertising agencies in Vietnam and there are a few others. I would love to hear about any advertising agencies in Vietnam that you have worked with and what experiences you had working with them. Please leave a comment and let us know.
If this list was not what you were looking for than maybe you should check out the top advertising agencies around Asia, List of Social Media Marketing Companies in China, Top 13 Advertising Agencies in Shanghai, or Top 10 list of Advertising Agencies in Beijing.