Beijing China Chinese Markets Consumer Goods Marketing

China Wine Convention – TopWine China 2014

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TopWine China 2014

On Friday, I posted about China’s Unquenchable Thirst for Wine and I provided a few resources to learn more about marketing wine in China. While I was researching for the previous post, I came across TopWine China 2014. Today, I will provide you with more information about TopWine China 2014.

What is TopWine China 2014?

Topwine China is a annual convention held in Beijing. The goal of the convention is to introduce wine sellers and wine buyers. Topwine China is the only international B2B wine event in Beijing. According to TopWine China 2014, “At TopWine China all the trade professionals meet. Here is where you can converse with exhibitors from all over the world, build new relationships and develop your business. Here is where one professional talks to the other professional.”

Who Goes to TopWine China 2014?

Topwine China 2014

So, who attends Topwine? According to the Topwine brochure, last year 7,400 attendees were surveyed and  66% of attendees make purchasing decisions and 44% are buyers. 27% were interested in discovering new trends and 25% were there to purchase wine. (Note the numbers total more than 100% because participants surveyed could select more the one response). “TopWine China 2014 clearly offers traders and retailers from China the chance to negotiate face to face with exhibitors from top wineries from all over the world.” – Topwine brochure

Where and When is TopWine China 2014?

The TopWine China 2014 convention will be held at the China National Convention Center (CNCC) from June 4 – 6, 2014.

Wednesday June 4, 2014, 10.00 -18.00 h.

Thursday June 5, 2014, 10.00 – 18.00 h.

Friday June 6, 2014, 10.00 – 17.00 h.

Why attend TopWine China 2014?

This is a great way to get your brand in front of decision makers and wine buyers. The first step to getting your wine in front of Chinese consumers is finding distribution channels and buyers. If you are interested in having a booth but don’t have staff in China; feel free to contact me and I may be able to help you.

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1 Comment

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    Wine shortage - China's Unquenchable Thirst for Wine
    November 30, 2013 at 10:12 pm

    […] expect an increase in profit. If you are looking for more actionable information be sure to read: China Wine Convention – TopWine China 2014. […]

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