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Total Advertising Group Tajikistan

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Description:

Started as Sales Department of ASIA-PLUS media holding in August 2002. Feb 2005 – Total Advertising Group Tajikistan was founded as a "full service" agency. The number of employees were 13 persons. Building of strong relations with Mass Media sellers.

Apr 2005 – research department was separated & renamed EuroMediaCom. (KTM) - agency specialized in media & marketing consulting and research.

June 2005 – started its activity in Turkmenistan. In September 2005 KTM (ex. EuroMediaCom) started to collect ads data (monitoring) from main TV channels, print media & OOH.

March 2006: Number of employees were 19. To increase the effectiveness of advertising campaigns of our partners and customers, we created a BTL division. Since inception of BTL unit Total Advertising Group conducted more than 120 successful projects in all major cities and regions of Tajikistan. We used the following BTL techniques:

  • trade promotion
  • consumer promotion
  • direct marketing
  • special events
  • guerrilla marketing
  • sponsorship
  • POS materials

June 2007: To support and increase customer loyalty for one of our customers we have organized special event – visit the famous Russian musician «Dj Nill»;

August 2009: The number of agency employees became 25 people. According to the order of large Kazakh company we have successfully developed a video spot. Further, this video was posted on the Kazakh media market;

October 2010: The successful job of the production of video spot for Beeline Tajikistan, in conjunction with an advertising agency «Lowe Adventa Moscow»;

January 2011: Signed a partnership agreement with the company "Meyl.Ru". Under the agreement, the agency can place promotional materials on social services www.mail.ru and www.odnoklassniki.ru on exclusive rights;

March 2011: The number of agency employees are 35 people. The beginning of activity in Afghanistan;

May 2011: Running Branch Total advertising Group in Sugd. Number of employees are 39 people.

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