I talk a lot about ecommerce in China and I have shared few infographics about Tmall, but it is not the only ecommerce sites in Asia and often times Japan is overshadowed by the explosive growth in China. So, when I recently came across this infographic by Digital River, I thought it would be a great opportunity to look at ecommerce in Japan.
What is the current ecommerce situation in Japan? How will it evolve?
According to the infographic:
- There are 109 million internet users in Japan.
- Online sales in 2014 were $70.83 billion and predicted to reach $106.07 billion by 2018.
- 28% of internet users are over 55 years old and second largest group (22%) are 35-44 years old.
- The most popular browsing and buy categories are:
- Airline Tickets
- Electronic Equipment
- Mobile Phones
- 99% of 125 million people speak Japanese exclusively.
Below is the ecommerce in Japan infographic be sure to leave a comment and let me know what you think. How does it compare to China and the rest of Asia? How will it evolve over the next 10-15 years? What ecommerce platforms do you use in Japan? How do you think the Chinese and Japanese consumers differ in online shopping? How are they the same?
Stats about Ecommerce in Japan Infographic
Final Thoughts on the Ecommerce in Japan Infographic
I still don’t know a lot about the marketing situation in Japan, but I would love to know more about it. This infographic has a lot of interesting information about ecommerce in Japan, but I feel it is just scratching the surface. If you know of any more infographics or great resources about marketing in Japan let me know in a comment.
Looking for more about Asia? Check out these articles and Infographics: