According to Moore’s Law, computer technology is doubling every two years. “Moore’s law is the observation that, over the history of computing hardware, the number of transistors in a dense integrated circuit has doubled approximately every two years.”
This is often quoted has every 18 months and with this doubling advertising has been struggling to keep up. Here in Asia, China and India especially, computer tech has been doubling so fast that desktop and laptop computers have been almost completely replaced with mobile devices for personal use.
This trend is more of a skipping and less of a replacing. Many new internet users have never owned a desktop or laptop computer. The tech is becoming so powerful and portable that few new uses see the value in owning a desktop or laptop computer. Where does this leave advertisers? These trends are requiring advertisers to create, test, and implement new forms of mobile advertising.
Here is a great infographic from StartApp showing how advertisers have been adapting to the evolution of mobile advertising and what is coming next. According to them, “By 2018, mobile advertising is expected to make up more than 22% of the entire ad sector.”
The Evolution of Mobile Advertising
Other infographics about Mobile Advertising and Mobile Commerce:
- Mobile Commerce Trends in China [Infographic]
- E-commerce Trends in Asia [infographic]
- E-commerce Trends in China [infographic]
- WeChat vs Whatsapp Infographic from KRDS
What are your thoughts about the future of mobile advertising in Asia? What are your thoughts on the evolution of mobile advertising and what will the future hold? Leave a comment and let us know.