China Consumer Goods Digital Marketing Marketing

Global opportunities for online retailers – E-commerce Infographic

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Global opportunities for online retailers

About a month ago, I posted a few infographics about the growth of E-commerce and M-commerce in China. This attracted the eyes of Rob Jones at Search Laboratory and he sent me an interesting infographic about global opportunities for online retailers. Below are a few of the highlights he wanted to emphasis and the infographic.

E-commerce worth key facts

  • Japan’s e-commerce worth has seen an increase of 25 billion pounds since 2012 when it was calculated to be worth £55 billion.
  • Italy was the only developed nations to see a decline in its e-commerce worth from 2012.
  • Brazil have tripled their e-commerce worth since 2012 from £11 bn to £33 bn.

Average expenditure per internet user

  • A direct reflection of Italy’s e-commerce worth declining is reflected in the average expenditure per internet user having more than halved in value.
  • Between 2012 and 2013 the UK, US and Japan have continued to increase their average expenditure per internet user compared to Australia showing a decrease in expenditure.
  • As two developing nations China and India have recorded double their average expenditure per internet user since 2012.

Population Growth

  • The three big winners by 2015 will be China growing by 50,223,800, India by 33,189,000 and the US by 6,766,680.

Global opportunities for online retailers Infographic

Global Opportunities for Online Retailers 2014 2

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