Over the last few months I have been adding more infographics to CM. I have added general marketing infographics like “The Evolution of Mobile Advertising,” “How much time do we spend consuming content?,” and “Infographic of all major social media image sizes.” But I have also added China specific infographics like “Engaging KOLs in China for social media success,” “All the Weibo User Data You need to start Marketing,” and “WeChat User Data infographic.”
Now, I want to add one more infographic that explores “How important are infographics to content marketing?” I like to think of myself as a content marketer. I write short and long forum content with my audience in mind. I try to provide useful and interesting content about marketing in China and Asia and I try to provide content on a regular schedule (doesn’t ways happen…. but I try).
One of the biggest problems I run into is the way we (humans) consume content. We don’t usually have time for long forum content even though we know it is often times the most useful. We want information fast, like really fast. According to an article by Wendy Boswell, “1 in 4 people will abandon a webpage that takes more than four seconds to load.” We want information fast and the human brain can process an images that is seen for as little as 13 milliseconds according to a study by MIT.
The truth is even though I like writing long forum and more information can be shared in novels or text books; the human brain is looking for patterns and processes images much faster. Most articles need to capture the readers attention in 1-2 seconds or risk losing the reader and potential customer. So, “How important are infographics to content marketing?” in the infographic below, created by Market Domination Media, we will look at how marketers should be using infographics and why they should be using them.
How important are infographics to content marketing?
I have been adding infographics to CM for some time now and although they do not rank well on Google, because of the lack of text, they are interesting and useful to CM’s readers. Most of these infographics provide interesting data in an easy to consume and ‘fun’ picture. What is your experience with infographics? Does your company use them as part of their content marketing program? If not, would you be willing to use them? Share a comment and let us know!