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How much time do we spend consuming content? [infographic]

How much time do we spend consuming content

In digital marketing, it is important to understand your target audience’s content consumption behaviors in order to maximize your marketing message. It is pointless to post new articles, photos, videos, or other content when your target audience is asleep or way from their digital devices.

In the infographic below, provided by Buzzstream and Fractal, we look at three generations and how they consume content. The three generations include: Millennials, Generation X, and Baby Boomers.

Highlights from the research:

  1. Baby Boomers spend more time consuming content than the other generations.
  2. Mornings (7 am -11 am) and Evenings (6 pm -11 pm) are the best times to share content. Around 8 pm is the best time.
  3. Mobile is becoming the most important devices for content consumption, especially for Millennials. Over 52% use mobile as their primary device.
  4. Blog articles are still the most popular form of content for all generations. Followed closely by images and comments (people want to know what others think and feel).
  5. Everyone prefers articles that are 300 words or less.
  6. Entertainment and Tech are the most popular categories, Tech especially for Millennials.
  7. Facebook is still the most popular SNS (no surprise there).

How much time do we spend consuming content?

How much time do we spend consuming content

Looking for more great infographic?

  1. What time is the best time to write content? [Infographic]
  2. E-commerce Trends in Asia [infographic]
  3. Mobile Commerce Trends in China [Infographic]
  4. WeChat User Data infographic from China Skinny

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5 Comments

  • Reply
    Julio Romero
    May 26, 2015 at 3:17 am

    Great,useful data n info. More. of these please..

    • Reply
      Chairman Migo
      May 27, 2015 at 7:52 pm

      Thanks for the comment. It really helps to know what people want to read and like. I will try to add more content like this when I find it.

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