Asia accounts for over 45% of all internet traffic and the number is only growing! Today, I wanted to show you this great infographic from Go-Global titled “Digital Landscape in Asia.” They have continued to create and distribute awesome infographics about Asia and if you haven’t checked out their blog, now is a good time.
With that said, here are some amazing internet trends and stats for Asia. As we can see, Asia currently accounts for over 45% of internet traffic, but the penetration rate is only 34.7%! This means that as more people in Asia connect to the internet, they will make up a greater number of overall users.
One of the most important stats to look at is the smartphone penetration rate. In China and India, two countries with the largest populations, the smartphone penetration rate is 44% and 23% respectively. With smartphones becoming more affordable (Xiao Mi 小米) and internet companies like Facebook offering limited internet access in India, we can expect to see these numbers soar in the next 5-10 years.
What does this mean for marketers and advertisers? Well to start, marketing and advertising will need to change from large screens (TVs & desktops) to smaller mobile screens. On top of that companies will need mobile friendly sites and localized sites for language and UX. These internet trends and stats for Asia can tell us a lot about the future. Marketers will need to adjust their focus to include these growing economies or face competition in their home markets by stronger, faster, and more personalized Asian start-ups.
Internet trends and stats for Asia infographic
More internet trends and stats for Asia
Below are a few more infographics and articles you might find interesting. Over the last year, CM has been posting more infographics related to marketing, advertising, eCommerce in Asia & China.