Indonesia is an archipelago comprising thousands of islands. With an estimated total population of over 252 million people, Indonesia is the world’s fourth-most-populous country. Indonesia is the world’s most populous Muslim-majority nation, at 87.2% in 2010, with the majority being Sunni (99%). This leads to unique advertising and marketing strategies that must be tailored to the religious majority. With it’s large population and religious practices, foreign brands and companies should consider working with one of the many local advertising agencies in Indonesia.
So now, I would like to introduce some of the advertising agencies in Indonesia. There are many different advertising agencies in Indonesia and I would like to introduce a few award winning companies. Below is a list of some of the more famous advertising agencies in Indonesia, but I have also mixed in some of the local or smaller agencies. This is designed to give you a starting point for finding advertising agencies in Indonesia.
Most of the descriptions are taking from LinkedIn profiles or from the agency’s website.
Often times after I write these lists, I will get comments from users informing me about advertising agencies that they feel I missed in my research. Like I have always said, I conduct research to help people find agencies in Asia. I am not perfect and sometimes miss good agencies. Thank you for the input and information. Here are a few agencies in Indonesia that you all thought should be on the list:
Advertising Agencies in Indonesia
Brightstars is a digital media company specialized to accommodate advertisers need on digital campaign. It’s all about integrating digital creative strategy and they offer a measurable result for your brand. They are offer: Campaign strategy, Social Media Management and Strategy, Website and Mobile Site Development, Mobile Application Development, and Online Application Development.
Grey is one of the ten largest advertising agencies in the world, with offices in over 83 countries. It has one overriding focus: to produce truly great creative work, to produce work that soars, makes us proud and fosters the brand relationship with consumers—work that helps our clients prosper. Grey Worldwide provides highly creative services including brand ideas and strategies, brand planning, creative development and production. Our agency is organized into four geographical units: North America; Europe, Middle East & Africa (EMEA), Asia-Pacific and Latin America.
They are a digital performance consultancy in the Mountain Ventures SEA Group. Through their data driven approach, they create measurable and profitable digital solutions and campaigns for clients of all sizes. They believe that true value is created by long-term partnerships. That is why they walk side by side with each client all the way from strategy creation to implementation and optimization.
Welcome to Landor Jakarta. They are located in the economic and political capital of Indonesia, a fascinating city of vast contrasts. They bring strategic rigor and creativity to everything they do. Their portfolio includes Adaro, Astra International, BII, BNI (Bank Negara Indonesia), Danamon, Garuda Indonesia, Indosat, Kalbe, MedcoEnergi, Pertamina, and Trans Studio.
One of the best digital based service companies which answers the fast-changing media and technology landscapes in digital marketing industries. They create and propose solutions to their clients which include adopting innovations as the core.
They deliver vision, highly-effective and potentially award-winning solutions that people acknowledge. In building the organization, they shaped the culture of their organization based on the principles of integrity, professionalism, and value for the clients.
Y&R Indonesia launched in January 2004 with regional clients Chevron, Ford and Singapore Tourism Board. In 2006, the agency officially became Y&R Indonesia and in subsequent years added Danone Water, Danone Dairy, Softex, Belfoods, Boeringer Ingelheim and LG to its list of client partners. Today, Y&R Indonesia provides a fully integrated communications solution for its clients with a growing team across creative, strategy, account, production, activation and digital.
Blvbook (pronounce “bluebook”) is a boutique creative agency that specializes in branding and related creative disciplines. Blvbook believes that good design always comes with a good strategy and both combined elevate your results to a higher level. But good design is what motivates and moves people. Blvbook does not use fancy, often trademarked, names for their process. The design process has to be transparent and accessible. Their expertise is what makes the difference.
Blvbook does small and big projects. Each has their own challenges, which they take on with equal enthusiasm. Blvbook is based in Jakarta, Indonesia, and has experience across 5 countries in 3 continents. Brands that have experienced this are Alfa Romeo, Imperial Tobacco, Indofood, Sony Ericsson, Ministry of Trade Indonesia, Johnnie Walker, Indosat and Listerine.
“What has always defined Ogilvy & Mather Worldwide is its ability to build brands. The difference is that building brands today requires a keen understanding of how new communications technology, new channels, and vibrant creativity combine. This is a world where the consumer is now in control, and consumer insight is paramount, and so the quality and diversity of our people are vital.”
“A contemporary outlook and true cultural attunement are much more important in a world where there is a new mandate for our business. That mandate is integrated communications and our response, what we call 360 Degree Brand Stewardship® , means a willingness to use the broadest array of tools and techniques to understand, develop and enhance the relationship between a consumer and a brand.”
They are a fresh digital ranch formed by a group of digital enthusiast. Their experts have been around the field for a while. Done this, done that, but never have enough of it. They never stop finding and learning new insights, to take you somewhere new. Basically, they deliver complete solution for your digital concerns. They go through all metrics to give you exquisite ideas that work. So, you can leave the dirty work for them, sit back, relax, and enjoy the ride.
VML is a global marketing agency that delivers forward-thinking ideas and solutions for the world’s most influential brands, including: MillerCoors brands Coors and Coors Light, Charter Communications, Colgate-Palmolive, COBRA PUMA GOLF, Dell, Gatorade, the Kellogg Company, Kimberly-Clark, Krispy Kreme, Microsoft, NAPA AUTO PARTS, PepsiCo, Southwest Airlines, U.S. Soccer, Tennessee Tourism, Wendy’s and Xerox.
ilzicorp is a passionate digital marketing agency based in Jakarta, Indonesia. They provide complete custom digital marketing solution for vary scale of business from start-up, small, medium, and corporate to accomplish your commercial objectives. By outsourcing your digital marketing campaign to a professional & experienced team, that offers quality services, will give you more time to focus on developing your products.
I have added JWT to almost all of my agency lists because they are still the best around. “From an old-haunted house where restless & wildest minds reside during the day and party at night, to becoming one of the most reputable agency in the country. Winning agency of the year 3 years in a row and recently voted by marketers as the best of the best agency in town, the agency really have a lot to thank all the ghosts and souls that work day and night to make this all happen.”
Handoko was established in 2004 by Peter Colman and Surja Handoko, each partner bringing into the mix their varied and rich experiences in the world of marketing and advertising. Peter had previously been a joint partner in TBWA Indonesia, where he successfully shepherded the company through the tough economic climate of the Asian financial crisis in 1998. Surja had risen to the position of Head of Marketing for HM Sampoerna, Indonesia’s biggest tobacco company, before the two met and decided to create their own agency.
Handoko soon became the hottest local shop in the country, known for their ground-breaking work for local clients such as telco provider AXIS, as well as globally-known brands like Danone and Unilever. Recently, the agency has bolstered its client roster by winning two prestigious new accounts, Pertamax (the government-owned premium fuel brand) and BNI (one of the largest national banks in Indonesia).
Consistently ranked among the world’s top digital, CRM and mobile agencies, Wunderman delivers deeply connected brand experiences, consumer engagements, data and insights, and healthcare marketing solutions that build brands and businesses.
They blend creative, data and technology to connect customers to moments that truly matter, ranging from big iconic moments to deeply personal moments that recognize individuality. Founded by Lester Wunderman in 1958, the agency now has 175 offices in 60 countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Novartis, Pfizer, Telefónica, Shell, United Health Group and leading local brands are among their clients. Wunderman is part of WPP.
Proud (yet humbled) to be recognized and trusted by hundreds of micro- small-medium enterprises in Indonesia as their brand and marketing consultant. Since 2008, BP has helped hundreds of clients develop their brand foundation and marketing strategy that has driven their growth and success in the market.
Their goal is to be a resource for any small businesses who wants to improve and develop their business with a high degree of quality and professional services. As an agency that focuses on helping their clients develop, they work on many strategic ways to make an impact. Whether you’re a start-up or an established company, they can make an impact.
In the last few years, Leo Burnett Indonesia has brought home ‘Best of Outdoor’, ‘Best of Integrated Campaign’, ‘Best of Radio’ and in 2013, ‘Best of TV’ for McDonald’s ‘Holding Hands’. With 27 Shortlisted across almost all categories, including the craft categories, bringing home 15 metals; 1 Best of Medium, 1 Gold, 5 Silvers and 7 Bronzes.
With almost 80 years of creating iconic campaigns, Leo Burnett Worldwide believes that creativity can change behavior. A HumanKind communications company, it operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of Publicis Groupe, Leo Burnett Worldwide is one of the world’s largest agency networks with 98 offices and nearly 10,000 employees.
Holborn is your go-to-guy when it comes to creative communication and marketing. They are the unification of creativity, social engagement and digital marketing. Combining what you need and what you expect; they have strong local insights and they also execute smartly and effectively.
Indonesia Advertising is an advertising agency in Indonesia, located in the bustling city of Jakarta. We specialize in advertising and social media as well as business marketing to promote or launch a business kine in Indonesia from across the world strategy to enter Indonesia market. Provide our expertise in entering the Indonesia market; develop the advertise campaign, selecting the media support, market research and also targeting the right customer. This help provide the business to be a part of the Indonesia market as it express themselves to the world.
They are a new breed advertising & design agency that offers full service. Their user-centric approach is always the requisite to help their clients achieve their objectives. Their principle in producing creative yet effective communication is manifested through smart thinking, impeccable craft & client relationship based on high level of trust & respect.
Final thoughts on advertising agencies in Indonesia
This is just a small list of advertising agencies in Indonesia and I’m sure there are many, many more. I would love to hear about any advertising agencies in Indonesia that you have worked with and what experiences you had working with them. Please leave a comment and let me know.
If this list was not what you were looking for than maybe you should check out the top advertising agencies around Asia.
Here are a few other infographics and articles you might find interesting:
- WeChat User Data infographic from China Skinny
- China Social Media Impact Report 2015 [Infographic]
- Marketing on WeChat: 7 Things Your Boss Wants To Know
- WeChat vs Whatsapp Infographic from KRDS
- WeChat guide for marketers – 10 ways to interact with your audience
Note: I have not hired any of these agencies and I do not have firsthand experience with their work.