Kuala Lumpur is the national capital and most populous city in Malaysia. With a population of around 1.6 million residents, it is a perfect place for brands and companies to start their marketing and advertising campaigns. This list of 20 advertising agencies in Kuala Lumpur is a starting point for anyone that is looking to market their product of service in Malaysia.
The list is designed to help marketers and advertisers find advertising agencies in Kuala Lumpur and it is not designed as a ranking of agencies. If you know of an outstanding agency that should be on the “Top 20 list of advertising agencies in Kuala Lumpur” than leave a comment below and I will check them out and possibly add them. There are many advertising agencies in Kuala Lumpur, but these agencies below caught my eye.
List of Advertising Agencies in Kuala Lumpur
It’s not about advertising or brand propositions or selling products. It’s about people & purpose. It’s an approach to marketing that serves true human needs. Not the other way around. That’s why everything they do for brands is designed with a human purpose in mind. A brand without a purpose is one that will never be understood or embraced by people. A brand with purpose can be a true agent of change and transform the way people think, feel or act. Their dream is to be the best creator of ideas that truly moves people – bar none.
They are WIRE. Based out of Kuala Lumpur, they are an agency specializing in integrating new media with traditional advertising. They deliver results across all channels by amplifying the message through a cohesive approach for exponential reach. It’s not about being heard. It’s about being listened to.
“In the absence of great work, nothing else matters” At BBDO and Proximity they live by the mantra ‘The Work, The Work, The Work’. And their aim is to create the world’s most compelling content for their clients.
Little wonder that they’ve won a multitude of business effectiveness awards; from Effie to AME to James E Burke. Their creativity has an enviable reputation too, having been ranked No. 1 in Malaysia, No. 1 in Asia, and No. 8 Worldwide with various Cannes, One Show, D&AD, Spikes, AdFest, NY Festival and Kancil awards. Their mission is to create solutions to client problems. Traditional. Non-traditional. Out of this world. Everything goes.
LINs Advertising & Marketing Sdn Bhd (more popularly known as “LINs.AD”) has come a long way, since it was founded in Singapore in 1989, as LINs Advertising & Marketing Pte Ltd. From a budding agency staffed by only 5 personnel, LINs.AD today is a fully-accredited and widely-recognized agency, powered by more than 80 talented professionals. Their portfolio of clients – which includes MNCs, SMEs and sole proprietorships – continues to grow well beyond the 1,000 mark, they continue to engage and develop motivated people to be assimilated into their rapidly expanding ranks.
In October 1996, LINs.AD “lands” in Kuala Lumpur, and starts offering their services to clients from all over the country. In January 2008, they are officially a 4As agency, having being inducted as a member of the Association of Accredited Advertising Agents (Malaysia)! Now comfortably settled in their own office-building at Fraser Business Park in the heart of KL, they continue to employ their motto of ‘Looking Inwards “N” Strategising’, in serving their rapidly-expanding portfolio of clientele.
At J. Walter Thompson Malaysia, they like to do things a little differently… They’ve strapped missiles to cars. Sold cars using matchboxes. And even re-invented the wheel. Twice. They strongly encourage you to break the rules. And to remove the word ‘impossible’ from your dictionary. Because they truly believe there is no business challenge that a sharp strategy, great idea and brilliant execution can’t overcome.
People ‘n Rich
For 20 years People ’n Rich has been generating creative ideas and innovative strategies to raise brand profiles and maximize market impact. They are quick and agile in approach and their ideas communicate the message effectively. Understanding people is their business – the single most important criterion in brand development – and they take it seriously. They have the people and resources to bring great ideas to fruition and formulate strategies of approach that guarantee success. They work closely with their clients to foster new ideas and fresh approaches and use every means available to ensure efficient and result-orientated marketing and communication.
They believe that effective communication and great design add value to the products and services of their clients, some of whom have been with them since the company’s inception. They consider this the perfect testament to the quality of service that they provide.
TBWA Kuala Lumpur has championed and continuously built great Malaysian and International brands by staying true to its philosophy of DISRUPTON. It is known for breaking the convention and taking the brand forward with a vision.
They offer a full range of advertising and creative marketing services to their clients where they provide all related services that include rental of lightbox or LED display billboard and advertising space where required. Their media team is always ready to offer any rental of advertising space for you to suit your every business marketing need.
In this context, while offering you with customized and made-to-order designs, their interactive media team will advice you on the best and most appropriate media space to advertise. From advertising space in both online and offline media, you can fully leverage a completely integrated marketing campaign through their media planning team, which are specifically catered for your business need.
‘All of us who professionally use the mass media are the shapers of society. We can vulgarise it. We can brutalise it. Or we can lift it into a higher level.’ – Bill Bernbach
They believe that creativity is a powerful force that can impact the lives of people everywhere. By being storytellers, they want to create work that matters to people. Work that connects them to their hopes and dreams. Work that reflect the world they’d like to see around them.
BRANDTHINK is Malaysia’s most imaginative agency with services in Advertising, PR, Events and Interactive Marketing. They’re famous for their work with major clients in luxury, fashion, lifestyle and technology – having launched iconic brands and products in Malaysia and being the go-to agency for reaching the affluent consumer.
Their group components include Advertising, Direct Marketing, Digital/Interactive, Public Relations and Events. They serve international clients from luxury goods, to airlines, to consumer electronics and oil & gas. Their clients are based in Malaysia, Singapore, and Hong Kong.
In 2011, BRANDTHINK was awarded 3 Agency of the Year recognition by Advertising+Marketing Magazine based on a research and study of 500 client marketers in Malaysia.
- 2011 PR Agency of the Year – Silver Award
- 2011 Direct Marketing Agency of the Year – Silver Award
- 2011 PR Agency of the Year – Local Hero Award
As a global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Its work enables top brands—from Barclays to BMW and Tide to Taj—to stand for something while never standing still.
Landor’s branding services include strategy and positioning, identity and design, brand architecture, innovation, naming and verbal branding, research and analytics, environments and experience, engagement and activation, and digital and social media.
Lion & Lion is a data-driven digital marketing agency. They utilize analytical insights to drive campaigns that integrate innovation, creativity, and performance marketing. Their teams of experts from around the world have one unified vision – performance, progress, and innovation. For them, data-driven marketing is just the beginning.
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviors and attitudes across every cultural, economic and political region of the world.
Consider Digital is a full-service digital marketing agency. With an excellent track record, they believe that going digital is an essential part of any marketing strategy. A successful integrated marketing campaign involves much knowledge and technical know-how. They are experienced in performance marketing, search engine optimization, website and app development, content marketing strategy, social media strategy and email marketing – and know how to combine these to increase your brand’s visibility online. Everything is measured in digital marketing, and using proven data-driven approaches, your ROI will increase with demonstrable results.
They have a strong team who have worked within the senior management of leading companies such as Google, LinkedIn, IBM & Rocket Internet. Their clients include:
HSBC, P1, RHB, Proton, UEM, Naza Group of Companies, Clinique, Garden International School, Estée Lauder Companies and Marini’s on 57, among many others.
Agenda is part of the Wunderman group. Consistently ranked among the world’s top digital, CRM and mobile agencies, Wunderman delivers deeply connected brand experiences, consumer engagements, data and insights, and healthcare marketing solutions that build brands and businesses. They blend creative, data and technology to connect customers to moments that truly matter, ranging from big iconic moments to deeply personal moments that recognize individuality.
WE ARE VM (WRVM) began operations in 2007, providing marketing communications services to both the private and public sectors. They are full-fledged brand builders with a creative team spanning from advertising, ID, management and marketing with GLOCAL recognition.
Their philosophy is practicality, by capturing the client’s resilient notions and turning it into emotions. The only approach that they advocate on their client’s behalf, are the ones that work; whether it’s marketing strategy, advertising, management, public relations or events coordination. They believe in proper business methodologies with combined unique strengths in strategizing an effective communication plan for their client’s brand, prior to any creative undertaking.
FALCON Agency is Southeast Asia’s largest digital conversion agency with offices and clients across the region (Singapore, Malaysia, Thailand, Hong Kong, Indonesia, Philippines). They help industry and market leaders to perform better!
Their young, enthusiastic and dynamic team plans and realizes concepts and solutions for international start-ups and MNCs. We are seeking highly motivated, creative, intelligent and ambitious individuals to join us in a variety of roles. Clients include:
- Audibene (acquired by Sivantos Group)
- Delivery Hero (largest global food-delivery company)
- FoodRunner (acquired by FoodPanda/Rocket Internet)
- Winetalk (Malaysia´s largest wine eCommerce website)
- Wearyouwant (Thailand´s 2nd largest eCommerce website)
Founded in 2009 as an interactive agency, Aquanova evolved over the years to expand into the creative strategy space. Aquanova today offers creative bright-idea strategic thinking, helping its clients get more out of their product, marketing and communications plans.
Aquanova is a creative & industrial design consultancy with a strong eye on business performance across all sectors. They focus on coming up with great ideas and strategies that work best in online and traditional spaces. Their unique understanding of design, branding and consumer behavior helps them deliver a consumer-centric approach to building brand relationships.
Grey Digital (formally Yolk) believes in creating unique and engaging digital experiences with the vision to lead the industry as digital lifestyle enablers, specializing in digital engagement, activation and retention strategies.
Over the years, Grey Digital has garnered many international awards, features in publications and actively involved in the student community. Besides commercial work, they often find themselves hatching their own digital properties, fueled by their passion for creativity. These include: ‘Hardboiled’ the CSR Magazine; ‘GotCharacter?’ the Design Competition; ‘End Earth’ the non-Linear Digital Comic; ‘SixtyFive’ the Music Portal and other emerging projects.
Founded in 1976, Y&R Malaysia is young, fun, restless, anti-usualists and ambitious by nature. They enjoy being part of something big and they’re excited even by the small stuff. They believe in the magic of ideas and the power of irresistibility. They are firm believer in great partnership with their clients, who presently include Colgate, Penguin, LG, Vespa and Caltex.
They appreciate the thinking, values, and philosophy that come from the melting pot of a diversified culture. The Y&R Malaysia logo features many different shapes coming together to form Islamic geometrical art, commonly found in Malaysian architecture. Precise and intricate, it shows the perfection of each belief and individual working together to build the masterpiece of an artwork.
They are the most awarded Agency in Malaysia but for them the greatest reward is being in an environment that is passionate, nurturing, innovative and challenging. And they’re thankful that they’re rewarded every day.
Final Advertising Agencies in Kuala Lumpur
After reaching on LinkedIn and Google, I was only able to find a few advertising agencies in Kuala Lumpur. Remember, this list is just a starting point for anyone looking for advertising agencies in Kuala Lumpur. Also, let me know if you have worked with any advertising agencies in Kuala Lumpur and what your experience was with the agency. I would love to know more about this market.
If this list was not what you were looking for than maybe you should check out the top advertising agencies around Asia.
Also, here are a few other infographics and articles you might find interesting:
- WeChat User Data infographic from China Skinny
- China Social Media Impact Report 2015 [Infographic]
- Marketing on WeChat: 7 Things Your Boss Wants To Know
- WeChat vs Whatsapp Infographic from KRDS
- WeChat guide for marketers – 10 ways to interact with your audience
Note: I have not hired any of these agencies and I do not have firsthand experience with their work. Also, most of the descriptions are taking from LinkedIn profiles or from the agency’s website.