In the past I wrote about agencies in Kuala Lumpur and today I wanted to talk about advertising agencies in Malaysia. With a population of over 30 million and a strong consumer base, many international brands are looking to enter the Malaysian market, which is why I wanted to introduce some of the local and global advertising agencies in Malaysia. The Malaysian market is unique market because of its large Islamic population and its large Chinese population. Both groups make Malaysia an interesting market.
Today, I have put together this list of the top 25 advertising agencies in Malaysia, but this is more of an introductory list and less of a ranking. I just wanted to help you get started on finding one of the many advertising agencies in Malaysia. If you have experience with any of these agencies leave a comment and let us know.
Advertising Agencies in Malaysia
Grey Kuala Lumpur ranks among the largest advertising agencies in Malaysia. Grey Kuala Lumpur is dedicated to delivering big ideas that accelerate brand possibilities using ‘SHIFT’, a proprietary tool to create powerful business and building brands with creative ideas as well as ‘Eye on Asia’, an annual research which aims to determine the powerful underlying trends and human truths that will shape branding and communications now and in the future.
BRANDTHINK is Malaysia’s most imaginative agency with services in Advertising, PR, Events and Interactive Marketing. They are famous for their work with major clients in luxury, fashion, lifestyle and technology – having launched iconic brands and products in Malaysia and being the go-to agency for reaching the affluent consumer.
Their group components include Advertising, Direct Marketing, Digital/Interactive, Public Relations and Events. They serve international clients from luxury goods, to airlines, to consumer electronics and oil & gas. Their clients are based in Malaysia, Singapore and Hong Kong.
JWT is on the list because they have done just about everything. They are a major international advertising agency in Malaysia backed by years of award winning campaigns and a talented staff. They have worked with major brands including Ford, Kellogg, and CARLSBERG. If you have a budget for a major advertising agency, JWT is the first stop in Malaysia.
Lion & Lion is a data-driven digital marketing agency. They utilize analytical insights to drive campaigns that integrate innovation, creativity, and performance marketing. Their teams of experts from around the world have one unified vision – performance, progress, and innovation.
M&C Saatchi Malaysia
Humble beginnings. Proud achievements. Set up in early 2003 as part of M&C Saatchi Worldwide, M&C Saatchi Malaysia has grown from strength to strength over the years. From their humble beginnings in a tiny corner office with a staff count of 10 and 2 clients, today M&C Saatchi is an award-winning agency that boasts more than 120 of the best talents in the industry, specializing in strategic planning, creative design and digital media. In 2013, M&C Saatchi Malaysia celebrated 10 years in the business of brand transformation: an illustrious decade dotted with memorable achievements, exceptional growth, key business wins and double digit profits.
LINs Advertising & Marketing Sdn Bhd (more popularly known as “LINs.AD”) has come a long way, since it was founded in Singapore in 1989, as LINs Advertising & Marketing Pte Ltd. LINs.AD is a fully-accredited and widely-recognized agency, powered by more than 80 talented professionals. They have worked with major brands both local and international. They are ready to handle your campaign and help you reach the growing Malaysian market.
McCann Erickson has created some of the best-known and most iconic advertising campaigns of the last century. Today, as innovation moves across every boundary – from disciplines to geography to the state of client relationships – McCann continues to define the direction of the advertising business as a whole. The McCann Erickson family of agencies is now one of the world’s largest and most integrated and coordinated global marketing networks.
VLT is more than a digital agency. They create experiences that make people’s lives better, on behalf of brands. They do this by integrating strategy, creative, technology and content capabilities, with an interdisciplinary team of over a hundred thinkers, creators and makers. Their work impacts world-class brands including Astro, BMW, DBS, P1 and Sony. But just as importantly, their work grows startups, incubating entrepreneurs to Silicon Valley and beyond.
In the last 3 years, VLT has been recognized 17 times over as “Agency of the Year”, including being named Southeast Asia Independent Agency of the Year and Malaysia Digital Agency of the Year in 2013, 2014 and 2015. VLT is independently-owned by the people who work in it everyday, and invests in the ecosystem with its ventures which include a startup studio, community builder, venture fund, and network of co-working spaces.
Tribal Worldwide Malaysia began in 2006. With the appointment of a new dynamic team in 2009, it has become highly skewed towards integrated advertising, digital marketing and brand engagement. The new team is now making waves with the perfect pool of talents that produce award winning digital campaigns.
They believe that great creativity comes from the best minds. So they gathered the brightest advertising professionals in Malaysia and put them all in one place. The result was an agency where ideas, technology and the hunger for change, flourish.
Their strength comes from their approach and understanding of integrated marketing. At Tribal, they engage consumers. They develop end to end digital engagement such as mobile integration, social media and cutting edge web technology that gets results. After all, it’s the bottom line that matters most.
BnBC is a boutique agency, and proud to be one since 2001, delivering some of the brightest and perkiest ideas in building Brands. They believe the most strategic communication, besides being relevant and interesting, is to be honest and sincere. BnBC is about doing and expressing things with your business in mind FIRST before being creative, which is given, crisscrossing the boundaries of marketing and advertising.
They stand by the pillars of nurturing their TEAM, the professional ethics they uphold and the commitment they put into producing their work. Most importantly they are passionate and enjoy what they do. They know this would not have been possible without the trust and the partnership of their local and international clients to whom they are truly grateful.
Leo Burnett Group Malaysia Emerges as Biggest Winner at the Campaign Asia-Pacific Awards 2015. Leo Burnett Group Malaysia repeated its gold victory for Creative Agency of the Year at the Campaign Asia-Pacific 2015 Agency of the Year awards that was held in Singapore recently. This marks the third time the agency has won the award—the first being in 2012, followed by 2014 and now, 2015. As you can see by the news alert, Leo Burnett Malaysia is one of the best advertising agencies in Malaysia.
Pink Tiger Media is a full service strategy, marketing and public relations agency. They integrate the power of traditional marketing with dynamic new approaches to create compelling innovative and profitable campaigns even in the most unrealistic deadlines! They aim to deliver results that are visible, valuable and earn the respect of their clients and their subsequent recommendations.
According to Advertising.MY, “They operate through their office in Damansara Heights and are one of the oldest and most established international advertising agencies in Malaysia today. [..] Y&R is one of the top 5 international advertising agencies in Malaysia where they continue to push their philosophy of ideas through their key accounts like Caltex, Vespa, Colgate and LG. They are also the agency that holds the most awards in the country.”
An award winning creative and strategic agency based in Malaysia. Wit Ink Creative is an exciting homegrown agency with a workforce and portfolio beyond its years. The proof is in the pudding they say, as the last few years have seen the agency’s works reaching over a myriad of media platforms and top Malaysian brands. These works and more have placed the agency among the elite ranks of award-winning agencies in Malaysia; most recently landing them in an official partnership with the International Property Awards (IPA).
Dentsu is the world’s largest single-brand agency providing holistic multimedia solutions to 6000 clients. The marketing environment for enterprises is undergoing major changes. The popularity of digital and social media, changes in consumer behavior patterns, and advances in technology—including infrastructures for processing Big Data—are steadily transforming the relationships between enterprises and consumers.
To achieve successful marketing outcomes given the state of flux, companies need to organically link together a wide array of individual processes and programs that make up their marketing activities. This is where Dentsu can help.
They are a passionate group of creative minds and technical wizards who produces engaging digital solutions by combining innovative ideas and integrated communications. Ultimately, they create beautiful experiences. No matter if its a simple online ad campaign or full-on brand storytelling, their approach to digital solutions is based on two simple but important elements: insights from previous brand interactions, and pushing the limits of what can be done with present technology.
PHD is a media and communications agency that has been built on a culture of thought leadership, creativity and innovation. In their hearts are a commitment to lead the industry with thought provoking opinion and pioneering thinking. They always try to find a better way for their clients.
Compass Interactive is a digital marketing agency founded in 1997 offering interactive design services. Over the years, Compass’s services expanded to digital marketing and social media activation. Compass’s clients comprises of multinational clients such as Citibank, Nike and IKEA.
Lowe Malaysia subscribes to the belief that successful Agencies can be both Creative and Business focused – it doesn’t have to be a choice. They are today well regarded by Malaysian marketing professionals as an Agency run by people who understand how to create value for clients and who are personally motivated by creating High Value
Ideas; it’s what Lowe cares above all else. The quality of the ideas is the driving force of the Agency. Doing great work that works. Part of the culture, not bolted on. They don’t believe there’s a conflict between effectiveness and creativity. The emphasis is on converting creativity into effectiveness. Today 19 out of the 27 brands Lowe handles are either no 1 or 2, double-digit market leaders in their respective categories. They find the Malaysian way to express a global or local brand proposition. That’s their biggest strength and their clients value them for this.
Spade Advertising Sdn Bhd is a dynamic advertising agency with diversified creativity and knowledge of understanding that fulfills the expectations and demands of their clients. Incorporated in 2000, their creative and servicing team works closely with their clients to produce maximum quality and satisfaction for their business and corporate image.
They practice cross-boundaries in which they offer value-added services to their clients for collaboration on projects and campaigns. Their unique creativity and clarity separate them from the rest by being outstanding as they are highly committed and focused in apprehending what they are driven to produce. They also believe in sustaining and prolonging their corporate social responsibility with their current and future business prospects.
Vizeum was created for the new era of media: A convergent world where consumers and content come together, in real time, on platforms and devices; a global world massively impacted by digital technology which is totally reshaping the environment that brands and people live in.
Vizeum embraces every dimension, linking social, mobile, offline and online, generating emotions and trust, and building powerful connections between brands and people at speed and scale.
MTA Advertising Sdn Bhd originated from a sole proprietorship in 1995. Over the past two decades the company has built an impressive track record of satisfied and discerning corporate clients from a variety of business sectors – education, property, retail, tourism, etc. It is also accredited with all the major local Print, Online/Internet, TV & Radio and Outdoor media publishers and is also able to provide advertisement placements with overseas media publishers.
The Company provides “A-Z Solutions” covering the whole spectrum of advertising and printing services, such as Online/Internet services, Graphic Design services, Production, Printing and Distribution of print media such as annual reports, magazines, flag-lines, buntings, billboards (erection and sign-face) and other print media.
Being a team of multi-disciplinary marketers, strategists, and creatives, they are able to drive your marketing campaigns via various platforms. Specializing in Event Marketing, PR & Advertising, they connect with your target audience through engagement and experience, with measurable results. They are passionate about strategic, insight-driven communications, where every marketing activity is a calculated move, delivered via brilliant creative execution. But at the heart of what they do, they just want to lift your brand HIGHER than where it was before & to drive it DEEPER into your customers’ minds.
Ensemble is a new-age content & creative company that fuses data, technology and creativity. It’s a team with diverse yet complimentary skills; experiential technologists, programmatic managers, CRM specialists, film producers, social media experts, consumer planners, search specialists, business managers as well as traditional creatives.
TBWA Kuala Lumpur has championed and continuously built great Malaysian and International brands by staying true to its philosophy of DISRUPTON. It is known for breaking the convention and taking the brand forward with a vision.
Final thoughts on Advertising Agencies in Malaysia
After researching on Google and LinkedIn, I was able to find a lot of advertising agencies in Malaysia. Remember, this list is just a starting point for anyone looking for advertising agencies in Malaysia. Also, let me know if you have worked with any advertising agencies in Malaysia and what your experience was with the agency. I would love to know more about this market.
Also, below are a few infographics and articles you might find interesting:
- Mind Blowing Internet trends and stats for Asia
- The Evolution of Mobile Advertising
- All the Weibo User Data You need to start Marketing
- Global opportunities for online retailers – E-commerce Infographic
- E-commerce Trends in Asia
Note: I have not hired any of these agencies and I do not have firsthand experience with their work. Also, most of the descriptions are taking from LinkedIn profiles or from the agency’s website.