Today, I wanted to share an interesting infographic about social media marketing stats that came out at the end of last year. This infographic is not related to Asia, but it is important for anyone engaged in Social Media Marketing. As you know, I offer social media help and I think this is an interesting infographic. It is brought to us by the Socially Aware Blog and Morrison & Foerster.
Some Key Facts:
- 85% of B2B buyers believe companies should present information via social networks.
- 63% business are still looking Social Media Strategy.
- 89% of Journalists use blogs when conducting online research.
- 54% of B2B marketers said they have generated leads from social media.
- 78% of marketers said they saw increased traffic with as little as 6 hours a week invested in SMM.
Let look at the Social Media Marketing Stats Infographic: Is it B2B or B2C – who is making the most of the social media network?
Interesting Social Media Marketing Stats
One of the things I found most interesting is only 67% of B2C companies are blogging these days, compared to 72% last year. This makes sense based on all the research I have done and the articles I have read. In 2012-14 (even before), many marketers started pushing content marketing and owning your own media (Blog, Videos, Infographics, etc.). Many marketers told brands to invest in content marketing and the brands invested, but most didn’t have a long-term strategy and they saw little return on investment (ROI). Now brands are giving up on their blogs because, after 1-2 years, they haven’t seen the traction they hoped for and they no longer want to invest time or money.
This is unfortunate for the brands that are giving up, but fortunate for the brands that understand the value of content marketing. We will see a lot of brands that only focused on pageviews and clicks fall away, which will leave more room for quality content and brands that are interested in providing real value to their readers. We all heard the predictions about CRAP and during 2014-15, we saw a lot of crap content flooding social media sites. With more ad blocking options and more awareness of ‘Click-bait’, these content crap farms cannot make money and they are slowly disappearing (unfortunately, not fast enough).
Now social media marketing can mature and become a valuable part of the marketing mix and brands that understood content marketing from the beginning will continue to rise to the top of social and search. This was an interesting Social Media Marketing Stats infographic and I am looking forward to the future of both content and social media marketing.