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Top 10 list of Advertising Agencies in Beijing

Top 10 advertising agencies in Beijing

Advertising Agencies in Beijing

Today, I will talk about advertising agencies in Beijing. I have previously talked about the top advertising agencies in China and it is one of my most popular posts. So, I thought I would get a little more specific and talk about the advertising agencies in Beijing. In the top 10 list about China, I talked about award winning advertising agencies but this list will be more about the options available.

Note: This list is not in any order of talent or skill.

Schwann

According to their website: “Schwann is a Branding, Advertising and New Media creative agency based in Beijing, which has both a local and an international scope. We believe that advertising is just a way of understanding Branding, and that creativity is just another way of communication.”

They have worked with some impressive companies including Lane Crawford, Hertz, and Volkswagen to name a few. One thing I like about their website is the mix of Chinese and English. Some people might find it distracting but I think it showcases their ability.

Agenda Beijing

Founded in 1996, AGENDA is one of Asia’s most awarded agencies with offices in Beijing, Shanghai, Guangzhou, Taipei, Hong Kong, Kuala Lumpur and Bangkok. They focus on helping brands engage with the always-on consumer in a highly connected world, by applying best-in-class innovative ideas. As the leading full-service digital agency, their multi-disciplinary teams leverage creativity, data, social, media and multi-channels to provide end-to-end digital marketing solutions, producing effective and measurable results. AGENDA is a Wunderman company.

Bloc Productions

I will let them speak for themselves because they say it very well and I don’t think I could say it any better. “Bloc Productions is a Beijing based agency that represents a roster of internationally renowned photographers, directors and stylists for the China and Asian advertising and fashion market. Our talent is supported by a locally based, multi-lingual production team who are capable of producing anything from simple one-day studio shoots to 30 day multiple location car shoots. Our clients include Adidas, BMW, Braun, Coca Cola, Kappa, Li Ning, Motorola, Puma, Sony Ericsson, Sprite and numerous local brands.”

Lemonade Media

Lemonade Media is a full-service digital agency that can provide Strategy & Planning, Online Marketing, Web Development, Design & Creative, and E-Commerce & Database. Their website is easy to use and if you take a look at their work page, you can see that they are very creative and have worked with some pretty heavy hitters including Audi, HP, Barclays Bank, and United States Embassy. Just to name a few. They are worth checking out if you have any digital needs in your next campaign.

e21 Magic Media

Next we will take a step away from digital and online marketing and take a look at e21. They specialize in Brand Marketing, Event Marketing, Interactive Marketing, Public Relations, Expos & Trade shows, and Strategic Marketing. They seem to be less focused on SEO/SEM and more focused on PR and event marketing. If you want a real physical presence in China then you should take a look at their event marketing and trade shows. They will get your product into the hands of consumers and provide you will the feedback needed to improve your marketing campaign in China.

JWT Beijing

J. Walter Thompson started its first China office in Beijing in 1990. Since then, J. Walter Thompson Beijing has witnessed and worked through China market’s dynamic growth and consumer changes. Such experience and learning has become a valuable asset of the agency in offering the best possible communication solution to marketers to meet the challenges of the world’s fastest growing market. Their client list is composed of a mixture of local and multinational clients like China Unicom, Yili, COFCO, Nokia and many more.

Young & Rubicam

This is what they had to say about their Beijing office. “Perched near the city’s epic 3rd Ring Road, the Y&R Beijing office is rapidly becoming one of the most talked about agencies in the country. World class, not China class, is our approach to everything we do.” The part about “World class, not China class” made me laugh but also makes me think they are more focused on foreign companies. Y&R has offices just about everywhere and they are one of the bigger ad agencies. Their parent company is WPP so there is not much more to say about them.

PMG Group

PMG operates throughout Asia and they seem to focus on technology to deliver their clients message. They offer many services including “event management, technology solutions, logistics and fulfillment, translation, creatives, interactive marketing, channel/retail marketing and production management.” Their clients include HP, Amway, and Microsoft to name a few.

Core Power Asia

“Core Power Asia is a full service PR, Marketing, Branding & Media Consultancy firm specializing in action sports, consumer products, lifestyle, tourism, fashion, cultural arts and entertainment.” This company seems to be small but that is not a bad thing. Small often means more specialized and more clients focused. Their website is well designed and if you don’t have the million dollar budget than this kind of firm might be where you get the most for you money.

39º North

39 Degrees North is a design studio based in Beijing and they specialize in video production and motion graphics. Their website is not very impressive but they run an active blog where they showcase their work and other cool projects they are involved in. They have worked with some impressive companies including BMW and McDonalds. Check out their blog and website to find out more.

Advertising Agencies in Beijing

Some times you don’t get what you want!

If this list was not what you were looking for than maybe you should check out a List of Social Media Marketing Companies in China, Top 13 Advertising Agencies in Shanghai, or Top 10 list of Advertising Agencies in China.

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12 Comments

  • Reply
    Top 10 list of Advertising Agencies in China | Chairman Migo in China
    June 5, 2013 at 4:59 am

    […] Today I would like to take a look at some of the advertising agencies in China. There are many different advertising agencies in China and I would like to introduce a few award winning companies. I hope you find these agencies useful. If you are in advertising agencies in Beijing I wrote a post here. […]

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    Top 13 Advertising Agencies in Shanghai - Chairman Migo
    September 1, 2013 at 2:30 am

    […] you find these agencies useful. If you are looking for advertising agencies in Beijing I wrote a post here. Most of the descriptions are taking from LinkedIn profiles or from the agency’s […]

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    Top List of Social Media Marketing Companies in China
    September 20, 2013 at 7:23 am

    […] If this list was not what you were looking for than maybe you should check out a Top 10 list of Advertising Agencies in China, Top 13 Advertising Agencies in Shanghai or Top 10 list of Advertising Agencies in Beijing. […]

  • Reply
    C
    October 12, 2013 at 12:39 am

    Hi Miguel,
    I came across your blog when I googled advertising agencies. I have found it also quite hard to look for local agencies and get an overview of what really exists in the market, particularly if you do not intend to look for the big shots working on an international level.
    Let’s get in touch to exchange some thoughts on this subject.

    • Reply
      Chairman Migo
      October 12, 2013 at 12:59 am

      Hey C,
      Glad to hear from you. I hope the list helped a little, like you said and I said in the post it is difficult to find smaller ad agencies in Beijing that are still aimed or cater to the overseas/international client. There a many “big shots”, like you said, but the smaller marketer working with a few thousand to a few hundred thousand dollars can’t find a strong local firm that can still produce the impact desired. The big shots are great if you have the major money but not everyone is working on that level. Anyways, great comment I’m glad someone has similar thoughts and we should talk about it. I look forward to hearing what you have been doing.

      Thanks again,
      Miguel Roberg

  • Reply
    Adideo
    December 19, 2013 at 2:13 pm

    Nice blog….. I came here while searching on Google for advertising agencies and your blog made my work easier to done.
    Thanks.

    • Reply
      Chairman Migo
      December 19, 2013 at 6:31 pm

      Thanks for the comment. I’m glad you found the post useful. If you need any more information feel free to comment or email.

  • Reply
    Andrew
    December 25, 2013 at 10:54 am

    Hi There,

    I found your site through google as I am looking for an agency that has experience in motor racing. I am not only looking for above the line and below the line executions but also on sponsorship sales in China. Would you know of any?

    • Reply
      Chairman Migo
      December 27, 2013 at 10:22 am

      Hello Andrew,

      I looked into what you are looking for and I came up with a few agencies. I will say I don’t know much about these agencies but it might point you in the right direction.

      1) Juss is essentially the sports marketing arm of the Shanghai local government. The site is in Chinese, so you can check out their LinkedIn profile. After doing a little research they seem to be most involved with Formula 1 and they should be able to provide more information about motor sports in China.
      2) Just Marketing is a motor sports marketing agency with office in Hong Kong and they also work in China. They might be able to help and if not you can ask for more information, they should know more about the industry.
      3) Wendy Jiang is the Country Director at MP & Silva Beijing Representative Office. I don’t know her personally but you could reach out to her and ask her if she knows of any marketing agencies that could help you. I’m sure you have a better idea of what you are looking for in an agency, so a quick email might help you along the way.

      This was just a quick search, if you need more help or more in-depth research let me know and I will see how much time I can invest. I have been a little busy and paying clients come first.

  • Reply
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    […] If this list was not what you were looking for than maybe you should check out a List of Social Media Marketing Companies in China, Top 13 Advertising Agencies in Shanghai, or Top 10 list of Advertising Agencies in Beijing. […]

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    […] If this list was not what you were looking for than maybe you should check out  the top advertising agencies around Asia, List of Social Media Marketing Companies in China, Top 13 Advertising Agencies in Shanghai, or Top 10 list of Advertising Agencies in Beijing. […]

  • Reply
    OpenBiz Technology
    October 25, 2016 at 8:23 am

    Dear Sir/Madam,

    I found your site through google research, we are Chinese IT company, located in Macedonia with exceptional location in middle of Europe. Our main project is ShadowGrid, which incorporates Network Security where small and medium-sized enterprises are our primary target, i.e. launching smart business projects to offshore and international markets like China, the US, Europe and all English speaking countries.
    We are looking for experienced marketing and branding experts i.e. advertising agencies, and a distribution channel/agent who will handles all aspects of the advertising process, including planning, design, production and placement, all aspects of marketing communication, such as public relations, sales promotion, Internet and direct marketing, and a whole process of sales, distribution and warehousing of our product for Chinese market. Our wish is if possible, to find strategic partner who can promote and sale our product BlackBox ONE in China.

    Do you know any advertising company, located in Beijing-China to recommend us?

    Thanks in advance,

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