About a six months ago, I wrote a post titled “Top 20 Advertising Agencies in the Philippines.” This post has been doing extremely well, but I have noticed that most searches are looking for the top advertising agencies in Manila. So, I thought I would make a new list that is aimed at helping people find advertising agencies in Manila.
Many of the agencies on the first list are based in Metro Manila. Be sure to check that list out also because I will try not to add too many agencies on this list that appeared on the last one. Remember, all of the lists on CM are designed to give readers a starting point and should not be seen as a ranking. If you are looking for an agency in Metro Manila, you will still have to research each company because this list is based on companies that are easy to find and have well developed websites. With that said, here are the top advertising agencies in Manila.
Most of the descriptions are taking from LinkedIn profiles or from the agency’s website.
Top 17 list of Advertising Agencies in Manila
They aim to make the complex simple and the simple compelling. It starts with a deep understanding of people and what matters to them from both a mindset and dataset perspective. So their conversations are anchored in rich intuition and insight. In today’s world, intuition has a powerful partner in data. That’s why they also rigorously interrogate the dataset, leveraging big data to drive deeper insight, predictability and performance. So they create experiences that matter to people and brands. This philosophy guides everything they do for you.
In its 60th year, Y&R Philippines ranks among the country’s leading agencies. Renowned in client circles for its expertise in design, Y&R Philippines is an industry pioneer in shopper marketing, and in employing digital as a CRM tool. We were first in establishing a lead marketing office — proof of Y&R Philippines’ spirit of innovation and entrepreneurship.
They believe that when you have a business, whether it’s big or small, it shouldn’t be stressful. You ought to have fun!
They have catered to different kinds of clients in the past specially new and upcoming businesses. Their team also consists of like-minded and enthusiastic individuals that excel in getting the job done flawlessly and with finesse. Their team will help identify what you need and your audience. Ultimately, they will focus on digital marketing strategies that will help establish your brand ONLINE! They are currently growing and they are not stopping anytime soon.
Geometry Global is an award-winning, multi-practice marketing agency that influences people’s buying behavior with transformative creative solutions informed by rich data and sharp insights. Using cutting edge insight tools to map and analyze people’s Purchase Decision Journeys, the agency develops programs that drive conversion and measurably impact client business. With teams in 56 markets, Geometry Global is the largest and most international agency of its kind and has expertise in shopper, digital, experiential, relationship, promotional and trade marketing.
They help companies make their online customer experience more awesome. Their services include Digital Marketing, Social Media Consulting and Outsourcing, plus they sell and service the best Marketing Software in the world.
Lowe Philippines office began as C.A. Lintas in 1978 with 12 people and Php5million in billings. In less than 10 years, under the leadership of Mr. Francis Trillana, the agency grew to become the youngest among the top 10 advertising agencies in the country.
Today, Lowe Philippines still ranks as one of the top 10 agencies in the country and is an acknowledged premiere consumer engagement agency under the stewardship of Leigh Reyes who assumed the position of President and Chief Creative Officer in January 2012.
Snapworx Digital Inc. is a performance-based digital marketing agency situated in the Philippines. The company’s constant mission is to provide tools driving growth to different types of business with the essence of digital marketing. Fueled by search engine marketing, mobile marketing and social media marketing solutions, Snapworx Digital Inc. has been known to deliver real business results.
The company trail blazed in December 2002; first as Global Wireless Connections, Inc. (GWC). GWC was the Philippines’ first full-service mobile marketing agency handling accounts of different captains of industries such as Unilever, Western Union and many others. Banking on the company’s continuous rate of success, GWC expanded operations and shifted to a full-service digital marketing agency, offering both mobile and digital services in 2007. Thus, Snapworx Digital Inc. flourished.
JWT Manila is the pioneering advertising agency in the Philippines. It was the first multinational agency to establish local operations 65 years ago. It was followed with a series of firsts, like the first to apply strategic planning, the first to introduce branded entertainment, and even the first to claim a branded Guinness World Record.
In recent history, JWT Manila was the first and only advertising agency in the Philippines to win the Gold Cannes Lions. JWT Manila provides pioneering business and creative solutions for Unilever, J&J, Kraft, Shell, Nokia, HSBC, Ford, Mazda, Nestle, Kimberly-Clark, Bayer, Greenfield Development Corporation and Canon.
TeamAsia is an award-winning strategic marketing communications firm that develops place, corporate, and personal brand strategies, creative concepts, and marketing communications programs and campaigns incorporating events, public relations, and Web 2.0 tools for their clients.It’s core businesses include design services; public relations, editorial, copywriting, and SEO services; media relations; event management; social media marketing and digital campaign management; and web development.
The agency also offers workshops and seminars primarily related to its core communications businesses. Moreover, being a company that has already handled numerous global conferences, TeamAsia is considered as one of the destination management companies in the Philippines.
Customers rule. This idea should never go out of fashion, and it won’t. Connecting customers and brands anywhere, in the right context and at precisely the right time, is what matters most to them. It’s why Wunderman uses intelligence from every swipe, click, call and encounter to optimize customer paths to purchase. It’s why their creative delivers measurable business results. They have offices in the Metro Manila area.
Established in Manila in 1998, BBDO Guerrero is one of the most internationally recognized creative agencies in the Asia Pacific. Ranked among the top 50 agencies in the ‘Gunn Report’ it handles some of the most established and respected brands in the country, like FedEx, Johnson and Johnson, P&G, Wrigley’s, Bayan Wireless, Department of Tourism and Pepsi. In its 15 years in the industry, BBDO Guerrero has created effective work for more clients than any other agency.
This PR firm has offices in the Metro Manila area. Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 72 offices and 85 affiliate offices, together operating in 110 countries across six continents.
Leo Burnett MANILA
“Creativity has the power to transform human behavior”
This is the core belief of what they call HumanKind. It’s not about advertising or brand propositions or selling products. It’s about people and purpose. It’s an approach to marketing that serves true human needs, not the other way around.
That’s why everything they do for brands is designed with a human purpose in mind. A brand without purpose is one that will never be understood or embraced by people. A brand with purpose can be a true agent of change and transform the way people think, feel or act. A brand with a true HumanKind purpose can change the world. Their dream is to be the best creator of ideas that truly move people – bar none.
GroupM will help you will all your media & advertising buying needs in the Philippines. GroupM, the world’s leading full-service media investment management operation, was created by WPP to oversee its assets in this sector. These assets include MediaCom Worldwide, MEC Global, Mindshare Worldwide and MAXUS. The focus of GroupM is the intelligent application of volume and scale in trading, innovation and quality of services, in order to bring benefit to clients and the companies it operates.
What has always defined Ogilvy & Mather Worldwide is its ability to build brands. The difference is that building brands today requires a keen understanding of how new communications technology, new channels, and vibrant creativity combine. This is a world where the consumer is now in control, and consumer insight is paramount, and so the quality and diversity of their people is vital.
A contemporary outlook and true cultural attunement are much more important in a world where there is a new mandate for our business. That mandate is integrated communications and their response, what they call 360 Degree Brand Stewardship, means a willingness to use the broadest array of tools and techniques to understand, develop and enhance the relationship between a consumer and a brand.
Kinetic Worldwide is the global leader in understanding how brands can connect with people’s lifestyles and the environments they engage with when away from the home. Their expertise and insight allows them to deliver solutions for their clients that achieve brand and marketing goals.
If there is an effective way to communicate with people outside of their homes and on the move, they will find it. Kinetic has developed centers of excellence in digital and aviation media, point-of-care communications, multicultural and mobile marketing, and OOH printing and production to expand the possibilities of communicating with a diversity of audiences on the move. They maximize the impact of their clients’ investments through strategic thinking, proprietary tools, and intelligent application of scale.
They are advertising and marketing solutionists, with one simple goal: to create communications that change behavior. FCB Manila handles brands for major Philippine and multinational corporations, such as SMART Communications, PLDT, the SM Group, Asia Brewery, Inc., Dole Philippines, Mondelez, and Nivea. In 2011, DigitalFCB was launched, to serve the growing need of clients for web and mobile solutions. FCB Manila and DigitalFCB , along with Weber Shandwick Philippines and Stargate Publications, are part of the MFCB Group.
FCB (Foote, Cone & Belding) is filled with a diverse and passionate group of thinkers, creators, technologists and storytellers devoted to creating buzzworthy ideas that change consumer behavior. The global, fully integrated marketing communications agency celebrates local culture, flavor and expertise market-by-market. With over 140 years of communications expertise, FCB’s worldwide network spans 150 offices in 90 countries, with more than 8,000 people, and is part of the Interpublic Group of Companies.
Final thoughts on advertising agencies in Manila
This is just a small list of advertising agencies in Manila and I’m sure there are many, many more. I would love to hear about any advertising agencies in Manila that you have worked with and what experiences you had working with them. Please leave a comment and let me know.
If this list was not what you were looking for than maybe you should check out theTop 20 Advertising Agencies in the Philippines, top advertising agencies around Asia, Top 13 Advertising Agencies in Shanghai, or Top 10 list of Advertising Agencies in Beijing.
Note: I have not hired any of these agencies and I do not have firsthand experience with their work.