Top 20 list of Advertising Agencies in the Philippines (4A and local)
In 2014, I had the opportunity to visit the Philippines and, although the food was terrible and the country was very poor, I saw a lot of progress and believe the country will become a more profitable market in the near future. With this in mind, I decided to put together a Top 20 list of advertising agencies in the Philippines. This list will look at both 4A advertising agencies in the Philippines and local advertising agencies in the Philippines.
If you are looking for agencies in Manila check out this article: Top 17 list of Advertising Agencies in Manila
Most of the descriptions are taking from LinkedIn profiles or from the agency’s website.
4A advertising agencies in the Philippines
Established in Manila in 1998, BBDO Guerrero is one of the most internationally recognized creative agencies in the Asia Pacific. Ranked among the top 50 agencies in the ‘Gunn Report’ it handles some of the most established and respected brands in the country, like FedEx, Johnson and Johnson, P&G, Wrigley’s, Bayan Wireless, Department of Tourism and Pepsi. In its 15 years in the industry, BBDO Guerrero has created effective work for more clients than any other agency.
Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York with 130 offices in 70 countries and over 6000 employees. Saatchi & Saatchi is part of the Publicis Groupe, the world’s third largest communications group. They are a full service, integrated communications network and they are in the business of getting people to fall in love with their clients’ products and services.
They are advertising and marketing solutionists, with one simple goal: to create communications that change behavior. FCB Manila handles brands for major Philippine and multinational corporations, such as SMART Communications, PLDT, the SM Group, Asia Brewery, Inc., Dole Philippines, Mondelez, and Nivea. In 2011, DigitalFCB was launched, to serve the growing need of clients for web and mobile solutions. FCB Manila and DigitalFCB , along with Weber Shandwick Philippines and Stargate Publications, are part of the MFCB Group.
FCB (Foote, Cone & Belding) is filled with a diverse and passionate group of thinkers, creators, technologists and storytellers devoted to creating buzzworthy ideas that change consumer behavior. The global, fully integrated marketing communications agency celebrates local culture, flavor and expertise market-by-market. With over 140 years of communications expertise, FCB’s worldwide network spans 150 offices in 90 countries, with more than 8,000 people, and is part of the Interpublic Group of Companies.
During its 110-year history, Dentsu Inc., the No. 1 agency brand in the world, has continually advanced how and what a communications agency should be. From setting up the first broadcast networks in Japan to becoming one of the largest sports marketing companies in the world, from developing mobile marketing applications to producing Oscar-winning entertainment, Dentsu has been a leading innovator in the ways people, ideas, technology and business converge.
Dentsu Network, headquartered in New York and Tokyo with 82 offices in 29 countries, leverages its global talents and capabilities to continually reinvent ways to make their clients more successful. Their Dentsu-branded offices and best-in-class agencies – including mcgarrybowen, 360i, Firstborn, Steak, &c and Media Palette – provide marketing and communications solutions through collaboration, innovation, and entrepreneurship.
In 1986, Campaigns Inc. started as a local agency that set out to create its imprint on the growing advertising industry. Founded by a group of friends, Campaigns pursued an ideal of a fun, healthy work atmosphere and a commitment to delivering superior advertising.
In 1991, after only five years, Campaigns became one of the Top 10 agencies in the Philippines. Then in 1992, they went multi-national when they joined the Interpublic Group (IPG) as its third parallel agency, following McCann Erickson and Lowe Lintas. Two years later, a new partnership was born with the Grey Group.
Thus, Campaigns & Grey came to be. With this partnership, they have been able to access knowledge from other markets and apply them to local conditions. Consequently, this has enabled their local and multinational clients to utilize a wealth of global knowledge to build stronger, more competitive brands.
Cheil Philippines offers solutions that can instantly send ripples through the market in today’s fast-changing marketing environment and can be readily put to use on the frontiers of marketing. They strive to propose a lifestyle and culture that add greater value to consumers’ lives and society as a whole, while also pointing to the optimum directions for clients to overcome their challenges.
As influential communicators, DDB is in a position to use creativity as a force for good. As Bill Bernbach so eloquently put it, “All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.”
At DDB they are guided by playbooks, not rule books. Rigid methodologies minimize creativity. Paint-by-numbers gets you the same painting every time. That is not to say they do not have tried and true approaches to building and growing world class brands – they do. Nine times out of ten, companies like theirs are chosen as partners based on their ability to create effective marketing solutions, their commitment to their client’s business and dynamic working chemistry.
JWT Manila is the pioneering advertising agency in the Philippines. It was the first multinational agency to establish local operations 65 years ago. It was followed with a series of firsts, like the first to apply strategic planning, the first to introduce branded entertainment, and even the first to claim a branded Guinness World Record.
In recent history, JWT Manila was the first and only advertising agency in the Philippines to win the Gold Cannes Lions. JWT Manila provides pioneering business and creative solutions for Unilever, J&J, Kraft, Shell, Nokia, HSBC, Ford, Mazda, Nestle, Kimberly-Clark, Bayer, Greenfield Development Corporation and Canon.
Leo Burnett MANILA
“Creativity has the power to transform human behavior”
This is the core belief of what they call HumanKind. It’s not about advertising or brand propositions or selling products. It’s about people and purpose. It’s an approach to marketing that serves true human needs, not the other way around.
That’s why everything they do for brands is designed with a human purpose in mind. A brand without purpose is one that will never be understood or embraced by people. A brand with purpose can be a true agent of change and transform the way people think, feel or act. A brand with a true HumanKind purpose can change the world. Their dream is to be the best creator of ideas that truly move people – bar none.
Lowe Philippines office began as C.A. Lintas in 1978 with 12 people and Php5million in billings. In less than 10 years, under the leadership of Mr. Francis Trillana, the agency grew to become the youngest among the top 10 advertising agencies in the country.
Today, Lowe Philippines still ranks as one of the top 10 agencies in the country and is an acknowledged premiere consumer engagement agency under the stewardship of Leigh Reyes who assumed the position of President and Chief Creative Officer in January 2012.
Local advertising agencies in the Philippines
SVEN is a full-service creative+digital group with offices in Singapore and the Philippines. Their consumer-driven strategies integrated with digital innovations and responsible communications management give them the edge in bringing your brand sustainable creativity. Supported by their holistic management style, campaigns are executed seamlessly from start to finish – all managed by one team that knows your brand inside out. This is why their clients have become their partners – because at SVEN, they collaborate, engage and engineer creativity together with you.
Since 2008, SVEN has managed over 800 projects for over 50 brands, across various categories and industries, and they have successfully established long-standing partnerships with key clients that have allowed them to grow alongside their brands.
Established in late 2008, Virus, Inc. is the trusted digital advertising partner of global powerhouses and dynamic local brands. Specializing in efficient and effective online brand strategy, the company prides itself on the ability to give brands a purpose on the internet. With its roster of multidisciplinary talent, Virus stands out as an agency with creative flexibility when it comes to developing online strategies, tailor-fitting projects and campaigns to suit companies’ needs and positions in a rapidly-shifting marketing landscape.
Lozatech Digital Marketing, Inc. was founded in July 2013 to address the booming economies of Southeast Asia while providing quality service to Europe and North America. With a current staff of 15 full-time employees, LDMI supports it clients from two offices in one of the most modern cyberparks in Manila.
LDMI is currently involved with projects in Jakarta, Kuala Lumpur, Hong Kong, Singapore, Los Angeles, Mexico, DF, and Sweden.
Vanilla is a social media agency helping brands to successfully listen, understand and engage with their online communities. They are a new kind of agency – born in the digital age, formed of marketers who know where social has come from; they have established a proven path which delivers brand-building growth and target-driven results to their clients.
they take inspiration from those participating in online communities and blend this with their own creative approach that focuses on delivering true innovation and needle-moving results to clients. Just like humans, they believe that each brand is unique in their own right; no set of goals should be treated the same – they challenge themselves to be true to their own entrepreneurial roots and stay agile to deal with the constantly changing pace of social media.
They are a marketing service company based in Makati, Philippines. They specialize in Social Media, Digital Marketing, Content Creation, App Development, Events and More. They believe that all big ideas start small and their aim is to provide clients with the highest, professional quality work without burning their wallets.
They are a full-service integrated communications. they take pride in marrying CREATIVITY with ECONOMY as they provide cost-effective and ingenious communications, marketing, and advertising solutions for your business needs. they use proven methods and new age approaches to produce compelling executions that captivate audiences from all walks of life. They know how you value every penny you invest into advertising, and so they pay extra effort to give your brand the mileage it deserves.
Jump Digital was inaugurated last June 2013 as a full-fledged end-to-end digital marketing agency. It seeks to help individuals and organizations cope up with the ever changing digital landscape in terms of reach and richness. It currently offers strategic consulting services that cover creative concepts, search engine marketing services, online media buying, viral marketing, content creation, social networking services, and online reputation management
Mobext (4A Backed)
Mobext is the first pure-play mobile marketing agency in the Philippines, offering specialized end-to-end mobile solutions to the country’s leading brands. Their services are based on four pillars—Strategy, Media, Creatives, and Technology.
The Mobext brand was launched in 2007 as the mobile advertising network of Havas Digital (now Havas Media), and was brought to the Philippines in early 2012. Currently, Mobext has 23 offices in key cities around the globe, making it the largest mobile marketing agency network in the world
Digi Marketing Inc. is a digital marketing company based in the Philippines. They are focused on delivering the best user-experience and cost effective approaches possible in today’s volatile world wide web industry. Digi Marketing Inc. aims to ensure your marketing needs are delivered efficiently and on time. Digi Marketing Inc. was founded in 2011 and they are a full service Digital marketing Agency. They have a highly skilled and experienced team that will work on your project with creative, technical, and commercial expertise.
WAV Atmospheric Branding is the revolutionary provider of creative in-store entertainment, advertising, marketing, and inventive media solutions to large corporations and small enterprises in the Philippines and Singapore. Since 2003, WAV Atmospheric Branding has had a vast pool of radio broadcasting and creative production experience by going into the industry with a pressing goal to transform and revolutionize the consumer’s in-store experience.
WAV Atmospheric Branding is a think-tank of passionate, “out-of-the-box” and results-oriented people — socially responsible, creative, dynamic, trustworthy, and innovative. Always forward-thinking, the WAV team takes calculated risks to go beyond client expectations.
Final Thought on advertising agencies in the Philippines
This is just a small list of advertising agencies in the Philippines and I’m sure there are many, many more. I would love to hear about any advertising agencies in the Philippines that you have worked with and what experiences you had working with them. Please leave a comment and let me know.
If this list was not what you were looking for than maybe you should check out the top advertising agencies around Asia, List of Social Media Marketing Companies in China, Top 13 Advertising Agencies in Shanghai, or Top 10 list of Advertising Agencies in Beijing.
Note: I have not hired any of these agencies and I do not have firsthand experience with their work.