In the past I have talked about advertising agencies in Mumbai and Delhi, but this article will focus on advertising agencies in India. There are thousands of advertising agencies in India and this list will focus on the major agencies. Along with the major advertising agencies in India, I have added a few local agencies to give a more balanced list. This list, like all the lists on CM, is a starting guide for anyone looking for advertising agencies in India and it should not be used as a ranking. This list of advertising agencies in India is designed to give you a starting point. If you know of an advertising agency in India that should be on this list leave a comment below and let us know.
List of advertising agencies in India
The DDB Mudra Group, a part of the Omnicom/DDB Worldwide Group, is India’s largest integrated marketing communications and services network. DDB Mudra Group comprises three agency networks, six specialist agencies and eleven strategic business units which offer their expertise under four disciplines (Media, OOH, Retail and Experiential).
DDB Mudra Group operates out of its offices in fifteen leading cities and is represented in more than twenty other locations, giving it a comprehensive presence across the length and breadth of the country. It has more than 1,100 employees and a reach across 175,000 villages, 4,000 towns, 3,500 schools and nearly 7 million students.
Its scope of services run the gamut through Advertising, Media Planning & Buying, Digital & New Media, Data-driven Marketing, Health & Lifestyle, OOH, Retail Design and Visual Merchandising, Navigation Solutions, Experiential Marketing (Promotions, Events, Rural), Trade Marketing, Youth Marketing, Localisation Pre-Media Services, Content Creation, Strategy and Design Consultancy.
Mullen Lowe Lintas Group is one of India’s largest and most storied communication groups. Having started operations in India way back in 1939, Mullen Lowe Lintas Group is today, a star office of the Mullen Lowe Group, part of the Interpublic Group of Companies. Mullen Lowe Lintas Group, headquartered in Mumbai, is headed by Chairman and Chief Creative Officer, R. Balakrishnan (Balki); and Chief Executive Officer, Joseph George (Joe). The agency has a brilliant talent pool of over 850 people across seven divisions and eight cities all over India to manage its 250+ clients.
Over the years, Mullen Lowe Lintas Group through its offerings in Advertising, Rural communications, Design, PR, Healthcare, Film Production and Digital has helped build some of India’s largest and most successful brands. Most of whom, who have been with the agency since their launch.
FCB Ulka can trace its lineage in India to Ulka Advertising, which was founded in 1961 and over time became famous for its iconic branding and advertising solutions. With the stepping in of the current management team in the late ‘80s, Ulka became a top-5 agency by the mid-‘90s. Today, the FCB Ulka Group is a top-3 agency group in India and 53 of its brands – built from scratch and nurtured over 25 years – are category leaders. FCB Ulka stays committed to its philosophy of making brands famous and clients rich by creating advertising that works in the marketplace.
One evening in 1973, three leading stalwarts of advertising came together to discuss the state of creativity in advertising. They wanted to do something about the mediocrity, the contentment with the status quo, the inertia that seemed to pervade agencies and people. The three people, Diwan Arun Nanda, Ajit Balakrishnan and Mohammed Khan, came up with a game plan – to start their own advertising agency, Rediffusion. An agency that would be passionate and bold; an agency that would take ownership of clients and their work to new heights; an agency that would create fearless, category-busting work.
Triverse advertising is a complete brand strategy and creative solutions agency. Based in Gurgaon, India, Triverse is run by “Big Agency” people. Having the right measure of experience, talent and passion to get things done on time and within budget. Their core purpose is to (UN)complicate the marketing challenges and help brands overcome these with some inspired propositions.
In the heart of Mumbai lies the heart of Indian advertising: JWT Mumbai. With some of the country’s best-loved brands in their portfolio, their office boasts of highly visible work created by the freshest minds in the industry. Their ideas stand out from the rest, not just because of creativity, but because they are backed by powerful strategies, intelligent celebrity endorsements and the courage to tread where no agency has before. Probably why they bagged India’s first Grand Prix at Cannes.
They are a full-service, successful 19-year old advertising and brand consulting agency, specializing in branding for results. Seagull’s 360-degree, integrated brand building expertise is a powerful blend of conventional and digital solutions that helps brands reinvent themselves and adapt to trending technologies and marketing paradigms. Seagull’s core offering is cutting-edge ideas to launch, build, consolidate, rejuvenate, expand, sustain and help 21st century brands engage new-age consumers in a fiercely competitive environment. Their brand expertise covers a wide range of verticals such as FMCG, education, healthcare, financial services and real estate to name a few.
Red Fuse Communications
Red Fuse Communications is WPP’s full-service integrated global agency dedicated to serving all of Colgate-Palmolive’s brands worldwide. With offices in New York, Hong Kong, Paris, Mumbai, Kansas City, Sao Paulo, and Prague, Red Fuse delivers fully integrated campaigns on a daily basis to over 225 countries.
They are enriched with over two decades of experience. Matching their clients’ expectations with a thorough understanding of their brands. Today as a 360 degree solution provider, Goldmine is one of India’s leading advertising agencies with over 150 motivated professionals on board. While their headquarters remained in Mumbai, various branches grew in New Delhi, Ahmedabad, Baroda, Pune, Jaipur, Meerut, Chandigarh, Nagpur, Goa, Lucknow and Bhopal.
Goldmine provides advertising and media solutions to a diverse range of fundamentally strong clients, that include public sector accounts ranging from telecommunications, travel & tourism, financial, infrastructure along with corporate sectors. On their part, they will continue to give their clients what they set out to – communication solutions that are effective to create memorable brands.
They are a global advertising agency network that operates in a digital world. They create brand stories that come to life through customer-centric content, delivered with relevant marketing technology platforms in over 70 markets. Expert employees from 50+ nationalities work in their regional offices in Austin, Copenhagen, Miami and Singapore. They also have market-specific offices in Shanghai, Bangalore, Tokyo and New York, and a 24/7 global production service hub in Dhaka.
Aquarius Promotions Pvt. Ltd. is one of the most rapidly growing advertising agency in India. With an impressive portfolio featuring clients from a wide range of categories, Aquarius Promotions is one of the few advertising agencies in India to have also made a name for itself as one of the top most creative branding agencies India has to offer.
As one of the leading and top advertising agencies in India. Aquarius believes in adopting a 360-degree approach for its clients and has made a name for itself as a creative branding agency, as well as a qualified PR company among others. And in the process, Aquarius Promotions always helps its clients in making the most of emerging new media tools and cutting-edge advertising trends.
Bates CHI&Partners is Asia’s newest network startup. Formed in December 2012, this partnership brings together Bates – an Asia top ten agency by revenue with 14 offices in nine countries across Asia, and CHI, the UK’s most awarded independent agency at Cannes. With 16 offices worldwide and a creative corridor from Shanghai to London and New York, Bates CHI&Partners creates Big Ideas for Ambitious Brands.
In today’s world of RealTime marketing and the Internet of Things, where industries are being transformed and turned upside down, opportunity and threat lie so close together that it becomes crucial to go to market with distinctive communication, at dizzying speed, at scale. Digital agencies need to work closely, as extended arms of clients with the capability to create communication at scale, and furthermore, to produce, deploy and optimize the same at an equal pace.
They are a pioneering Digital agency, focused on conceptualizing and producing effective digital communication for thier clients. Their clients include all types of marketers – consumer and business marketers, services and product marketers, large and small companies, omnichannel companies and pure e-commerce companies. Thier objective remains meeting clients’ needs of strategic digital communication within tight deadlines, and producing, deploying and optimizing at scale. They have successfully executed integrated digital marketing programs across diverse sectors such as BFSI, E-commerce, Retail, Real Estate, and ITES.
Grey is one of the ten largest advertising agencies in the world, with offices in over 83 countries. It has one overriding focus: to produce truly great creative work, to produce work that soars, makes them proud and fosters the brand relationship with consumers—work that helps their clients prosper. Grey Worldwide provides highly creative services including brand ideas and strategies, brand planning, creative development and production. Their agency is organized into four geographical units: North America; Europe, Middle East & Africa (EMEA), Asia-Pacific and Latin America.
They are a communication innovation firm. One of the largest south Indian agencies, with 30 years experience. They provide Web Development, Communication Strategy, Research, Branding, Public Relation, Creatives, Promotion, Event Management, and Direct Marketing.
They do this on both a local and a global scale. Local 360 Degree Brand Stewardship® keeps the agency fully rooted in the marketplace, attracting top local clients and the best people to work on them. This keeps our understanding of the local consumer and marketplace intimate. Global 360 Degree Brand Stewardship® is a marriage of local know-how with a worldwide network capable of articulating brands as they cross borders – vital to the growing number of multinational clients seeking to leverage their powerful brands in new markets around the world. Ogilvy operates in 6 cities throughout India and is one of the leading advertising agencies in India.
Carat creates better business outcomes for clients through their command of media convergence. Consistently at the top of RECMA’s Global Qualitative Evaluation Ranking, they service clients in 150 countries via a network of more than 9,000 talented staff.
They are uniquely designed to combine strategy with expert specialist execution, to deliver integrated solutions for their clients – from integrated media ecosystems reflective of culture, to data-enabled content delivered programmatically and optimized continuously. They are redefining media in four ways: redefining insight, redefining planning, redefining investment and redefining business outcomes.
BBDO India was established in 2008 to deliver on the global BBDO promise of The Work, The Work, The Work – in the absence of which nothing else matters. BBDO India has shaped a philosophy relevant to the complex and diverse Indian consumer – a belief in not just creating ads, but acts. The philosophy of “Create Acts, Not Ads” has been brought to life through long-term engaging programs for various brands like Gillette, 7 Up, GE, Johnson’s Baby, Aviva Life Insurance, Blackberry, Nicorette, and Quaker Oats. Most programs have won various awards and recognition across the globe – including the world’s first Black Lion at Cannes for creative effectiveness. The agency’s story is also a case study at Ominicom University, collaboration between Omnicom and Harvard Business School to provide management programs to senior management of all Omnicom companies.
Avail Advertising India Private Limited is a renowned name in the field of advertising and communication since 25 years. Having a strong presence in Design, Branding, Digital and Events with an impressive portfolio of clients. They are committed towards offering comprehensive creative services for numerous brands in several segments. Their unique solutions has helped in enhancing prominent brands and their commitment has enriched the experience of many users.
During the expedition of 25 years Avail Advertising India Pvt. Ltd. has served clients from various segments like Real Estate, Automobile, FMCG, Education, Hospitality, IT, Healthcare and Fashion. Their innovative work in various verticals has not only helped many brands to create an identity, but also enhanced their equity amongst customers.
MRM//McCann is a global customer experience-marketing agency, part of the Interpublic Group. They simplify the complex—helping their clients navigate, transform and gain competitive advantage within today’s multidimensional, digitally-driven world. They achieve this through creative ideas born at the intersection of technology solutions, measurable performance and their unique understanding of people. This philosophy guides their approach to creating innovative experiences that matter to both people and brands. The agency has 30+ offices across North America, Latin America, Europe, the Middle East and Asia-Pacific.
Tree is a communications agency that has grown over a decade with a single minded focus – create specific solutions for specific challenges. It is this focus that has led to understanding the specifics of thier clients’ business and communications needs and developing niche solutions for the same.
They don’t mind calling themselves ‘a small agency’. It doesn’t matter as long as they keep generating ‘big ideas’ for their clients. A testimony to this philosophy, their work today, qualifies as successful business case studies. With an in-depth understanding of SMEs across categories, they are on their way to writing more and more success stories, as they grow along with their clients’ businesses.
Golin is a global communications firm with 50 offices around the world. Golin recently rebranded from GolinHarris to reflect the evolution of the brand and its commitment to “Go All In” for clients and employees. Their global strength and reach is enhanced by the local expertise of more than 25 affiliate partners, allowing them to provide their clients with comprehensive solutions for multi-market, regional and global communications programs.
Tiger Advertising, one of the largest full service advertising agencies in the Baroda. Formed on the 1st of April 2008 with the merger of Integra Advertising and Cube Advertising. It is headed by Mr. Pantul Kothari and Mr. Mihir Shah both having more than 14 years of Industrial Experience. Tiger has expertise in providing 360 degree Marketing Communication Solutions to its clients. Today Tiger is a full service advertising agency in India with expertise across Electronic, print, outdoor media, Exhibitions, Events, below the line promotions and website development and Digital Media.
AKQA’s influential work is recognised worldwide for its pioneering approach, continuing to define and lead the industry. They ideate, design and deliver iconic digital products and services that improve people’s lives. Their multidisciplinary team has been involved in some of the most groundbreaking projects across multiple industries. They collaborate with sophisticated clients to deliver a cohesive blueprint that will satisfy audience needs and surpass business goals.
Trigger is a creative advertising and digital marketing agency based out of Delhi. A team of professionals came together to give a practical shape to several things, including ideas, dreams. Be it digital, ATL, BTL or activation, they set their sight on solutions that work for you and your brand. Trigger happens to be the meeting point of independent designers, digital strategists and social freaks. Their’re trying to cut a middle path for businesses looking to run online or offline campaigns at affordable rates.
Final Thoughts on advertising agencies in India
There are thousands of advertising agencies in India and I am not an expert on the Indian market. If I missed some of the major advertising agencies in India and you feel that an advertising agency in India should be on this list leave a comment below and let us know. India is a major market and it will continue to grow. Internet penetration is still low, but with new tech and better access, we will see an explosion of demand for consumer goods and services. Make sure you are ready to capitalize on this expected growth by working with an advertising agency in India. This list of advertising agencies in India should help you get started.
Below are a few infographics and articles you might find interesting:
- Mind Blowing Internet trends and stats for Asia
- The Evolution of Mobile Advertising
- All the Weibo User Data You need to start Marketing
- Global opportunities for online retailers – E-commerce Infographic
- E-commerce Trends in Asia
Note: I have not hired any of these advertising agencies in India and I do not have firsthand experience with their work. Also, most of the descriptions of the advertising agencies in India are taking from LinkedIn profiles or from the agency’s website.