In the past, I wrote about agencies in Dubai and I wanted to share a list of advertising agencies in Abu Dhabi. Abu Dhadi is the capital and the second most populous city in the United Arab Emirates, with over 2 million residents. Some of the world’s largest corporations have headquarters in Abu Dhabi and many advertising agencies have MENA headquarters based in Abu Dhabi. Any company looking to reach the MENA region should start in Abu Dhabi.
So, to help you get started, I put together this list of advertising agencies in Abu Dhabi. There are many advertising agencies in Abu Dhabi and this list is designed to give you a starting point. This is not a ranking or an award list, but a list advertising agencies in Abu Dhabi that can help you with your marketing campaign.
List of Advertising Agencies in Abu Dhabi
MullenLowe Group is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. They are a global creative boutique of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more that 65 markets with over 90 agencies.
Abu Dhabi Marketing Group
Abu Dhabi Marketing Group is a full-service research and marketing agency specializing in promoting businesses in the UAE and other GCC countries. We believe the most effective marketing is based on deep, thorough understanding of both local cultures and our customers’ unique businesses, products, and needs. We strive to become partners with our clients to help them be as successful as possible by offering superior customer care and the latest technologies and strategies at affordable prices.
Located deep in the heart of Abu Dhabi, Viola Communications is a well-established advertising agency in Abu Dhabi and fast growing holding group specializing in providing fully-integrated marketing and communications solutions to national and regional firms. One hundred percent local and comprising some of the best multinational talents, they possess a unique blend of global expertise and a profound understanding of relevant markets.
Today, Viola Communications is a proud parent to 6 distinctive and world-class business units, each with its own area of expertise and its own identity. As a result, they have the power to offer a comprehensive and top-notch roster of specialty communications services to both the public and private sectors in advertising, public relations, out-of-home advertising, events, production, digital, media, and others.
Founded in Lebanon in 1971 by its current Chairman Emeritus, Mr. Alain Khouri, the Group expanded its network of agencies throughout the region by opening offices in Beirut, Cairo, Kuwait, Dubai, Jeddah, Riyadh, Abu Dhabi, Qatar and Algeria. Today, it employs over 750 people. In 1979, it became the first Middle Eastern Agency Network to partner with a global Agency Network – BBDO Worldwide – becoming IMPACT BBDO.
BBDO Worldwide is a global advertising agency, headquartered in New York with over 287 offices in 79 countries. It is the largest agency network within OMNICOM Group Inc. Today, the IMPACT BBDO Group incorporates a number of specialist regional network companies.
TMH is an award-winning independent brand management and advertising agency in Abu Dhabi and Dubai, creating a difference in the Gulf region and beyond across a variety of industry sectors, including financial services, FMCG, industrial, real estate, hospitality and travel & tourism.
Calcium Advertising and Publicity LLC is a full service media and advertising agency in Abu Dhabi. Their activities fall under three main categories which include creative advertising, events branding & management and websites & digital solutions.
They have been serving a diverse range of satisfied clients since 2005 including IMG, EGA, ALDAR, FLASH, Mubadala, Yahsat, Abu Dhabi Tourism & Culture Authority, Department of Economy, Abu Dhabi Food Control Authority, Abu Dhabi Judicial Department and Abu Dhabi Accountability Authority, just to name a few.
Y&R is one of the world’s leading full-service advertising agencies in Abu Dhabi, distinguished by their proprietary knowledge, analytic rigor and creative solutions. In a city where everything is possible. In a city that is evolving by the day, Y&R Abu Dhabi is an ambitious, progressive agency that supports the growth of Abu Dhabi’s most valuable brands across different sectors.
They are deeply rooted in local culture, an icon in the advertising industry and a consistent strategic and creative leader with a long, successful history. Their clients include: Masdar, Emirates Development Bank, Abu Dhabi Ports, Abu Dhabi National Oil Company, and Marina Mall.
AMC Advertising & Marketing Consultants is a renowned independent regional advertising agency network with full-fledged offices in key cities across the Middle East. Founded in 1988, AMC’s network comprises of full fledged offices in JLT, Dubai, Abu Dhabi, Beirut, Qatar, Kuwait, Riyadh and Jeddah. After an impressive presence in the advertising, marketing and media sectors in the UAE for over two decades, AMC’s growing portfolio includes renowned local and international names from automotive, banking, education, exhibition, fashion, fast food, government, hospitality, IT, jewelry & watches and real estate sectors.
A full fledged digital agency offering social media, digital activation and web/mobile development services. Wetpaint Creative Digital Solutions is the web, interaction design and online brand activation company that provides digital solutions from web development to social networking, mobile applications, planning and strategizing, content management, crises management and social media policies among others. Wet Paint offers a winning “E-Media innovation” technique that creates inventive marketing approaches tailor-made to companies’ and consumers’ needs.
Boopin Media is young full-service media agency, specialized in Traditional Advertising & Digital Media Solutions. Their team has handled various of multinational accounts and has over two decades of experience in the market. They operate in Dubai & Abu Dhabi offices.
Boopin Stands for:
- B: Broadcast Advertising
- O: Out of home Advertising
- O: Other Media (Branding, Marketing Strategy & Research, Direct Marketing..etc)
- P: Print Media (Newspaper / Magazine Ads)
- I : Interactive / Digital Media
- N: New Media (Mobile Application & Solutions and Social Media)
As part of Ogilvy and Mather Worldwide, they are one of the largest marketing communications networks in the world, with over 450 offices in over 100 countries. Making them a regional powerhouse in a global network. With their 360º philosophy, they identify and express the essence of a brand and then ensure this essence is reflected everywhere the brand touches your customers. Their approach focuses the optimum combination of disciplines on the brand and its needs, avoiding any bias towards a particular channel.
Equation Media is an industry veteran that brings a fresh perspective to the MENA region’s media planning and buying industry. Launched in the mid-90’s as the media division of AGA ADK, the agency has grown into a fully-fledged media body that now operates as a stand-alone agency within THE NETWORK Communication Group. It was re-branded and restructured in 2012 and is now home to a team of over 30 highly qualified media specialists in offices in the UAE, Jordan, Lebanon, Egypt and Saudi Arabia.
At Equation Media, they believe that People, Prices and Planning are essential to delivering the best solution to their clients’ advertising needs. Their team works diligently with some of the region’s leading media owners to make sure that they get the optimal ad space at the most competitive price.
Capital Group is a media communication company which has its interest in Out-Of-Home, Events and Sports Business. It started with having initial presence in Dubai, followed by Abu Dhabi and recently has crossed borders stepping in India.
Capital Group is a diversified group promoted by Mr. Manoj Bhojwani, who has set up many profitable ventures in the fields of Perfumery, Hospitality Investments, Real Estates and Fashion through his keen business acumen and ability to create wealth for clients, employees, stake holders in that order.
Visualize is an integrated business group, with the group companies operating in Media, Advertising, and related businesses in the UAE. Visualize Group believes in delivering professional service and high quality work to their clients. Visualize Group predominantly operates in the UAE with the focus on the following two markets – Abu Dhabi and Dubai.
INK is a full-service advertising agency in Abu Dhabi, with other branches in Dubai, Cairo, New York and Toronto. INK is an award winning, multi-disciplined advertising and branding agency, delivering highly effective, results orientated communications based on strategic thinking, creative execution and effective implementation. They believe passionately in the power of ideas to differentiate and motivate. Getting results is really what they focus on and we they this in these areas: Design, Branding, Advertising, Media and Web Design.
Their creative work is more than just pretty pictures, it’s all about finding innovative business solutions. Bring them your challenge, they’ll find the best way to move your products and services from concept to client, efficiently, effectively, consistently. Their marketing and design has helped shape, launch and position clients’ ideas with nothing short than excellence. In other words, their work works.
‘Creative to the Core’ describes their character and the mantra they live by. They believe that Creativity is inspired by an understanding of human nature. It is the tool they use to give brands a competitive advantage and a foresight that gives life to ideas that set potential free. Their focus is to ‘Make Change Happen’ and to be ‘Driven to be the Best’. Steadfast they will always remain in their aim of ever evolving, always learning with an unwavering belief that they are only successful when their clients are successful. At home in the MENA region they will always be; it is their heartbeat, their culture, their expertise and their identity.
GI is a full service advertising agency in Abu Dhabi, a Company of Al Bawardi Enterprises LLC. Established in 1989, Grafik International re-branded as “GI” in 2007, is one of the pioneering advertising agencies in Abu Dhabi. In addition to traditional creative solutions such as graphic design, advertising and media, they now offer integrated services in the areas of events and exhibitions. They have also established global partnerships with specialist companies to undertake and accomplish varied and challenging projects.
Enabled by their real-time local knowledge and client-centric approach along with constantly improving creative standards, they continue to win and retain high-value clients in both private and public sectors with diverse interests ranging from energy, environment, economy and education to heritage, healthcare, charity, and retail.
White & Glossy Advertising
White & Glossy Advertising is a pioneering, full service marketing & advertising agency in Abu Dhabi, serving corporate clients across the GCC & India. White & glossy is the idea shop where every brand is taken with a welcome challenge. They work towards achieving not just the best creative, but also the most effective work.
They are a team of young advertising professionals and enthusiasts’ who crave to achieve the best advertising practices. Their capabilities include branding strategy and implementation, Print ad, outdoor & ambient ads along with design and production of corporate gifts and product packaging. Some of their proud clients are Etihad Airways, Lulu Hypermarket, Das Holding, Life Line Hospital Group, Trans ad-Abu Dhabi, Tawasul Taxi, Select Express, United Design, Emirate International Facility Management, Abu Dhabi Police and NCMS.
Abu Dhabi based digital advertising agency for cost effective solutions in advertising, web design & development, brand and corporate identity, packaging design and internet-based marketing. They integrate contemporary advertising concepts with in-depth market knowledge to evolve effective communication packages. They ensure that every advertising dirham is accountable and measurable in terms of return on investment.
Their clientele includes some of the leading companies in the region and in a short span they have created highly successful communication solutions for various segments like travel & tourism, hospitality, healthcare, retail, entertainment, real estate and Information Technology. Their proven track record since 2007 and their growing list of prestigious clients adequately demonstrate their core competencies and professional capabilities.
Blink Advertising & Publishing is an advertising agency in Abu Dhabi, UAE. It offers services in Branding, Advertising, PR, Event Management, Interactive Media, Media Planning & Copywriting (Arabic & English). They understand that today to be great they have to be different, and to be different they have to come up with ideas that are so unusual and unique that people might forget to blink the instant they view the work. This might be an exaggeration, but that too is an effective tool in the advertising world. And what they do in blink, is use all the necessary tools to deliver maximum satisfaction. They have passion and ideas that they hope will have a positive impact on people.
They pursue satisfaction for both the client and themselves because what they create is the reflection of their identity. They cherish every minute spent on every project because they believe that great things were never born or created great, it takes time, effort and dedication to succeed and that extra mile that few people take is the one that differentiate them from others and lead them to greatness.
A & B advertising is manned by a versatile and talented group of professionals. In the advertising industry since 2004 in Deria, Dubai, and they recently opened branches in Abu Dhabi and Alain. They are involved in all kind of advertising activities. Through their professionalism they have created a dominant presence in the advertising market throughout the U.A.E. Their professional and Skilled workers are their number one asset, which has allowed them to be successful for the past nine years.
Silver Sign Advertising is an integrated promotional advertising firm and production expert recognized in Abu Dhabi, Dubai and across the Mina Region, as a premier resource for the development and execution for design & production. The Company started in 2006 and continues to provide services to its customers with excellent result. They will help place your company’s corporate identity in the spotlight, to ensure that your business marketing stand out and above your competition.
A3 Advertising started in 2006 on a modest scale, with a small group of professionals and experienced technicians, in Dubai, UAE, as a provider of signage and graphic branding solutions for local and international markets. Through implementations of sound human resources policies, customer relations, quality solutions, quality materials and support services, A3 Advertising seeks to make a name in the signage industry. They take great pride in all the work that is undertaken. Their in-house production facilities and network of installations facilities ensure that every aspect of each job is handled promptly, efficiently and on budget.
BeDifferent is an innovative marketing solutions and advertising agency in Abu Dhabi, designed for the way business is done today. With the help of a creatively aligned team, they bring absolute clarity to a complicated world by creating, communicating and exchanging ideas that deliver value to their customers, clients, partners and stakeholders.
Communication today is complex enough. Which is why they dare to BeDifferent and keep things simple. That’s perhaps why their clients engaged their services in the first place and have stayed with them since. By taking the road less traveled, they help clients achieve their marketing objectives through a unique mix of creative and technical expertise. Being a full-service creative agency, their continuum of solutions across branding, advertising, digital and PR eases the process by which their clients create value for their customers.
Have you worked with an advertising agency in Abu Dhabi?
I am always looking for firsthand experience and I would love to know more about your experience working with advertising agencies in Abu Dhabi. Also, if you know of an advertising agency in Abu Dhabi that should be on this list and didn’t make it, feel free to leave a comment and let us know about the agency. I would love to know more about this market.
Also, below are a few infographics and articles you might find interesting:
- Mind Blowing Internet trends and stats for Asia
- The Evolution of Mobile Advertising
- All the Weibo User Data You need to start Marketing
- Global opportunities for online retailers – E-commerce Infographic
- E-commerce Trends in Asia
Note: I have not hired any of these advertising agencies in Abu Dhabi and I do not have firsthand experience with their work. Also, most of the descriptions of the advertising agencies in Abu Dhabi are taking from LinkedIn profiles or from the agency’s website.