Over the last few years, many marketers (myself included) have struggled with the lack of accurate and detailed Weibo user data. This is not only a major problem when dealing with Weibo user data, but also with many social media websites in China. That is why I got pretty excited when I came across this infographic from KAWO. They have put together a detailed infographic of Weibo user data for all marketers looking to leverage Weibo in 2015.
Other Social Media Data:
Here are a few other infographics and articles you might find interesting:
- WeChat User Data infographic from China Skinny
- China Social Media Impact Report 2015 [Infographic]
- Marketing on WeChat: 7 Things Your Boss Wants To Know
- WeChat vs Whatsapp Infographic from KRDS
- WeChat guide for marketers – 10 ways to interact with your audience