It has come to my attention that not everyone knows about WeChat. I still get many emails asking me “What is WeChat?” For me and many of my readers, this comes has a surprise, but I have to remind myself that WeChat is not very popular outside of China and it has only been around since 2011.
What is WeChat?
WeChat is a mobile text and voice messaging communication service developed by Tencent. It was first released in January 2011. It is one of the largest standalone messaging apps by monthly active users. The thing that makes WeChat unique is what you can do within the app. There are a variety of functions that allow users, and marketers, to interact with other users and sellers. WeChat has evolved into more than just a messaging app into a full service mobile commerce payment app. Users can link their bank accounts to WeChat and make mobile and in store purchases through WeChat. Below is an infographic from Tech in Asia showing the various ways WeChat is used in China.
How do you use WeChat?
Next step: What is WeChat to Marketers?
Now that you have a better idea of what WeChat can do, the next logical step for a marketer is to ask how WeChat can be used to reach potential Chinese consumers. I have published a few other infographics and articles that can help you understand how marketers are using WeChat. Check out the articles below and feel free to leave a comment if you are still unsure about WeChat.
- Marketing on WeChat: 7 Things Your Boss Wants To Know
- WeChat vs Whatsapp Infographic from KRDS
- WeChat guide for marketers – 10 ways to interact with your audience
- WeChat User Data infographic from China Skinny
WeChat is a growing app that is becoming more popular in India, parts of Africa, and South America. If it continues to grow you will need to know more about WeChat in the future, so, subscribe on the sidebar and keep in touch for more information about WeChat.