China Chinese Markets Marketing

World PR & Social Media China Focus 2014

World PR & Social Media China focus

Photo Source: fashionbi.com

 World PR & Social Media China Focus 2014

If you are interested in public relations or social media in China, then mark your calendars, because January 17, 2014 will be the World PR & Social Media China Focus 2014. This year’s theme is “Successfully Leverage PR and Social Media to Move Business Forward.”

The event will be held in Shanghai and “will bring together 450+ distinguished delegates engaged in Public Relations, Marketing Management, Social Media, Advertisement, E-Commerce, Human Resource, Crisis PR, Media Relations, Community Marketing, Customer Relations, Consultant, Community Relations, Business Analysis, Brand Management, etc.”

What to expect at World PR & Social Media China Focus?

According to their website, you can expect a group of distinguished guess speakers but the website has not yet listed who will attend. Pervious attendees are listed here and include: Chris Abruzzo – VP of Starbucks, Jim Mckelvey – Co-founder of Square, Scott Monty – Head of Social Media Ford Moto Company, etc.

Topics will include:

  1. Social Media & PR Strategy
  2. Social Business – the Great Strategic Shift of the Organization in the 21st Century
  3. Social CRM Strategy: What does it mean for your business?
  4. Integrating Social Media into Traditional Marketing Strategy
  5. Increasing the ROI of Social Media Marketing to Promote Business Growth
  6. Panel Discussion: In the era of social media, how to create an effective brand strategy? Social media strategy is a means to achieve business.
  7. Starbucks Case Analysis – Social Media for Branding Innovation
  8. Use social media to establish an effective crisis management system
  9. Develop strategic program to get the support from company top management
  10. Crisis communications in the social media era
  11. Word of Mouth Marketing: How to Create Positive Word of Mouth. Positive word of mouth is the most effective advertising you can have
  12. Interactive Marketing Strategy – Listening, Analysis and Integrated into the Social Media Platform
  13. Using social media to build community & measure impact
  14. Introduction to Mobile Marketing
  15. Mobile cloud computing and social media
  16. The size of the local and international mobile market
  17. Taking your mobile marketing to the next level
  18. Social Marketing and the Social Web
  19. Social Shopping – Business E-commerce on social media platforms
  20. Panel discussion: Share the secret of successful social media marketing

How to get involved with World PR & Social Media China Focus?

There are a few ways to get involved:

  1. If you wish to be an advisory board member or a speaker email chris.munson@otanet.org for more information.
  2. You or your company can also become a sponsor for more information about sponsorship contact pr@umsinstitute.org.
  3. You or your company can have an exhibition booth at the event. You can register here or contact pr@umsinstitute.org. for more information.

Final Thoughts on World PR & Social Media China Focus

If you still are not convinced this event is for you, then take a look at the post were I previously wrote about social media in china titled “Social Media Websites from China – How important are they?

I will try to attend but I am not sure if I will be able to make it down to Shanghai. This should be a great learning and networking opportunity for anyone who is interested in PR and Social Media.

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    World PR & Social Media China Focus 2014 | ...
    December 15, 2013 at 8:53 am

    […] Find out more about the World PR & Social Media China Focus. On January 17, 2014 the World PR & Social Media China Focus will be held in Shanghai.  […]

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