In China more than anywhere else, instant chat applications are increasingly used and represent a real challenge for companies wishing to break into the digital market. With a strong head start,…
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Olivier Verot
When luxury brands meet the Internet, a sentence from the founder of D&G can really cover the situation: ‘for luxury products, Internet is not a future trend, but a reality that…
What will your 2016 marketing strategy focus on? 2016 is here and it is time for us to look into the new digital trends in China, which will dominate the digital…
What Is Tmall? Tmall is a B2C Chinese ecommerce platform. It is owned by giant player Alibaba. China’s business mogul Jack Ma created Tmall in 2008 as a spin-off of Taobao.…
- China Chinese Markets Consumer Goods Digital Marketing Marketing
The Brand Ambassador, the panacea for luxury brands in China?
Since the development of the Internet and social networks, brands are more and more interested in their image. The Brand Ambassadors in China have become one of the most effective tools…
- China Chinese Markets Consumer Goods Digital Marketing Marketing
Channels Chinese consumers use to buy fashion products
It’s undeniable that the Chinese are becoming more and more interested in fashion. Their spending on clothing has increased each year and they are more and more educated regarding brands and…
10 mistakes to avoid when building SEO in China SEO is essential for a website in China. But there are mistakes people make too often, and that can severely hinder your ranking…
- China Chinese Markets Digital Marketing Marketing
Will Haosou overthrow Baidu as the leading Chinese search engine?
Parts of this article previously appeared on ClickZ by author Gordon Choi Will Haosou overthrow Baidu as the leading Chinese search engine? In China, the word associated with search engine has been Baidu…
5 new trends about Chinese tourists Over the last few years, the whole world has heard about Chinese tourists, and everyone knows that Chinese people are the new promising tourist clientele. However,…