About a year ago, I wrote an article about Prodygia titled “Prodygia – Entering China with the Experts.” The article was about a new platform for expert advice about doing business in China.…
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Chinese Markets
Hello everyone, I am writing this post because I am currently looking for new marketing opportunities in China. At the moment I am working as a Marketing Coordinator for GWDC and…
I have now been in China for half a decade! This month will mark my 5 year anniversary of living and working in China. It is crazy how time flies. Sometimes,…
- China Chinese Markets Consumer Goods Digital Marketing Marketing
The Brand Ambassador, the panacea for luxury brands in China?
Since the development of the Internet and social networks, brands are more and more interested in their image. The Brand Ambassadors in China have become one of the most effective tools…
Recently, Thoughtful China released a new episode about content marketing in China. They sat down with Lincoln Bjorkman, Wunderman’s global chief creative officer, to talk about how to produce content that is targeted, engaging and…
China outbound tourism is obviously an important aspect of marketing in China and to Chinese travelers. There has been a lot said about China outbound tourism and about the Chinese travelers, CM…
- China Chinese Markets Consumer Goods Digital Marketing Marketing
Channels Chinese consumers use to buy fashion products
It’s undeniable that the Chinese are becoming more and more interested in fashion. Their spending on clothing has increased each year and they are more and more educated regarding brands and…
- China Chinese Markets Consumer Goods Digital Marketing Marketing
What you need to know about digital marketing in China
What you need to know about digital marketing in China The Chinese population (1.3 billion people) represents a fifth of the world population, 37% of the world Internet penetration and has…
- China Chinese Markets Digital Marketing Marketing
All the Weibo User Data You need to start Marketing [Infographic]
Over the last few years, many marketers (myself included) have struggled with the lack of accurate and detailed Weibo user data. This is not only a major problem when dealing with Weibo…
- Blog Marketing China Chinese Markets Digital Marketing Marketing
How to start a WordPress Blog in China
I like to think of myself has a content marketer, but in reality, I am a blogger. I have held past jobs that had the title of content marketer and I…