Chairman Migo Media is entering the second year of operation. 2014 just ended a few days ago and I wanted to show what Chairman Media accomplished in 2014. Below are the stats from WordPress and Google, along with a few other stats. This last year continued to build on what was started in 2013 and I have learned more about SEO and content marketing, which allowed for the site to grow almost every month.
According to WordPress, the concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed over 48,000 times in 2014. If it were a concert at Sydney Opera House, it would take about 17 sold-out performances for that many people to see it.The busiest day of the year was October 28th with 486 views. The most popular post that day was Top 20 list of Advertising Agencies in the Philippines.
Here are the WordPress stats for 2014. According to WordPress, Chairman Media received 48,132 page views in 2014, with a yearly average of 132 page views per day and a monthly average of almost 200 page views in December. We can see that almost every month the site grew.
Also according to WordPress, most of the traffic came from strong SEO. Over 25,000 referrals came from search engines, with Google being the most popular search engine. The top 3 social networks were Facebook, Reddit, and Pinterest, all bringing in over 700+ views.
According to Google, things were a little different and the site received 52,855 page views with 23,717 unique visitors. The bounce rate was 55%, which is still too high, and the average time on site was 1:24, which is still too low. The majority of views were from new visitors, which corresponds with the search traffic.
The top 3 countries that visitors came from were the United States (20%), Hong Kong (11%), and China (10%). These top 3 countries make up over 41% of traffic to Chairman Media.
According to Google, the referrals are a little different than WordPress. Google tends to break “Google searches” into different country searches, which is why WordPress and Google don’t see eye to eye on this stat. Also, WordPress clumps all search engines into one group, while Google separates them out. As for the social networks, Google seems to have calculated the referrals very differently.
Another site I also like to watch is Alexa, which calculates website popularity worldwide. In 2014, this site reached a world rank of under 1 million and a US rank of under 800,000. According to Internet Live Stats, there are over 1.16 billion websites; this means according to Alexa, this site was very popular in 2014. Next year, under 500,000 maybe? The site currently hovers around the 1 million mark.
I also use a plug-in that shows the most popular articles on the site. The “Top 10” plug-in shows the most popular post, but unfortunately it doesn’t allow users to sort by year. I still think it is interesting to show the top posts currently on the site. Almost all of the top posts are lists, but I hope next year more content will make it into the top posts.
Final Thoughts on website stats for 2014
Last year, I made a lot of plans to post tons of content and to improve the site, but unfortunately, I was unable to meet all of my goals. You can see how last years goals and this years (2015) stack up in this “2015 website goals” article. As for 2014, I think I did really well considering the amount of time and energy I spent on the site. I was able to post 6 guest articles, 44 regular articles (bringing the site total to 120 articles), and reached my goal of page views and unique views. Overall, I am happy with the results and I will continue to write and provide interesting content for those interested in marketing in China and in Asia. Happy New Year and best wishes in 2015!