Blog Marketing Getting started

Update: Chairman Media Website & Marketing Changes

This is a quick update on what has been happening here at Chairman Media. I have been working on this site now for a little over 2 years and I have seen steady increases in traffic and subscribers. Thank you for supporting and helping us grow.

Each year, I create goals for myself and this site. These goals have mostly been page views, bounce rate, time on site, and follower goals. I set a goal of 70,000 page views for this year and blew pass that a while ago, which is why you haven’t seen very much new content. Without goals, I am not challenged and when I am not challenged I get bored.

Marketing Stats 2015

Year to date: Jan 1st to June 20th

Problem One

So, I am setting new goals today. I have been working on this site for about 10-15 hours per week since I started, which means 40-60 hours a month. This is a lot of time. Some of it is spent on writing, social media, emails, and other jobs that keep this site going and moving forward. The biggest problem I am facing now is I started another site.

I started a travel site with Yvonne and I am now spending about 40-60 hours per month working on that site. I no longer have time for both sites, if I can not make money on the time I invest. I work a full-time job and my hours are 8 am – 5:30 pm. My job is about 45 minutes from my house, which means I wake up at 6 am and get home around 6:30 pm.

Most of my day (12 hours) is spent on work related activities for my full-time job. The other time is spent on Chairman Media, Trip Bitten (travel site), and life (cleaning, cooking, quality time with friends/family, and traveling). I would like to turn both the sites into my full-time job, but the only way to do that, is to start making an income from these sites.

So, my new goal is to make at least $15 an hour on Chairman Media. That means for every hour invested, I would like to make $15 back, or to put it another way, I would like to make $600 – $1,000 per month from Chairman Media.

Problem two

Here is the second problem. I don’t know how to do this. My traffic is about 30,000 page views per month and around 10,000 sessions/visits per month. But, I don’t know how to convert this traffic into revenue. The math is there: if I convert 1-3% of the traffic (which I read is a normal conversion rate) I could make 100-300 sells a month. If I have a product that sells for at least $5 I would make $500 -$1,500 a month.

Marketing Stats for May 2015

Stats for May, 2015

I am currently making about $5-$10 a month on ad networks, but I have not optimized my site for ads and I still don’t get enough traffic to make $600 a month. I am also part of ClickBank (an affiliate site) but I have not been able to make any sells through their products and nothing really fits my site. I have also offered sponsored posts and direct advertisement, but nobody has been interested in these offers.

I am at a loss. I am currently thinking of running affiliate banners site-wide with the hope that a few people will click through and buy, but I feel this might not work well. I am hoping that someone could direct me to a good program or individual that could work with me to find a solution.

I have been reading a lot lately, with the launch of a new site, on how to make a profitable website. I have come across many sites and individuals giving conflicting advice and it is difficult to decide which program or methods to use. I am starting to build an email list and now have a pop-up to collect emails. This is working well and now I am getting 1-2 sign-ups a day. This means in about 1 year I will have around 500-700 email followers.

I am thinking of writing an e-book to increase my subscriptions, but it all takes time. I am also planning on spending more time writing content that gets indexed and brings in traffic. I have 154 articles posted but most are not performing well. So, I will focus more time on creating posts that get indexed. This means more agency lists and content about advertising in Asia. I am also planning on cleaning up my site by removing old posts that do not perform. When I started this site, I posted a lot of random articles that were not high quality. I am going to remove some of these posts to improve SEO.

What can you do to help?

I would love some advice on how to make this goal happen. I am thinking of testing site-wide affiliate banners and adding more affiliate links within the content. I am also looking for a program or course that will help me make this site profitable. If you know of a good program please let me know. I am willing to invest some money in a good program.

What can you expect?

I am going to write more lists about advertising agencies, but I will not be emailing these posts to subscribers. I am also looking for new ways to work with other sites or bloggers to increase my brand presence. Finally, I am going to start writing more about marketing and marketing in Asia and less about marketing in China. I know this is a big risk, but I currently have about 80 subscribers and most are not here because of my China content. My site is also indexed for “Advertising” and Advertising agencies” not “China or Marketing in China” or anything related to China. So, I will continue to write about marketing in China, but I will start adding more general marketing content, because that is what I am interested in and what I am getting indexed for on Google.

Finally, I am always open to new ideas, posts, and suggestions. I have always said this site was a big experiment on digital and blog marketing. It has always been a tool for me to learn more about marketing and in the process help others with the knowledge I have learned. I am now going to learn more about affiliate marketing, sales, and making a profitable site.

I will try to share my knowledge as I move along with this new goal and I will try to stay true to my core goal of providing useful marketing and marketing in China & Asia content, but I can only continue if I am able to see positive gains. If I start to make revenue from this site, I will re-invest most (around 2/3) of the money to build the site and create better content. The great thing about affiliate marketing is it doesn’t cost the readers any additional money and it helps sites like this grow. Thanks for understanding and helping me provide interesting content. I hope I will be able to continue.

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