Today I would like to take a look at some of the advertising agencies in China. There are many different advertising agencies in China and I would like to introduce a few award winning companies. I hope you find these agencies useful. If you are looking for advertising agencies in Beijing I wrote a post here.
Grey Group is one of the largest advertising agencies in the world, so it is no surprise that they have headquarters in China. They offer full services providing any company looking to enter China with start to finish marketing assistance. Working will Grey Group will provide you with quality professional work but also a hefty price tag. They work predominately with fortune 500 companies including heavy hitters like P&G, Volkswagen, and Nokia, just to name a few.
Leagas Delaney has offices in Shanghai and originally began in London. They are more focused on creative advertising. They believe that their main job is to “create and sustain relationships on behalf of brands and that to do this takes insightful analysis, brave strategies, bold ideas and a sensitivity to the culture of the clients we work with.” Their client list is not has impressive but they still do quality work and they can handle any business big or small.
Ogilvy & Mather is a worldwide advertising agency but I will be honest, I couldn’t navigate their home page. I can see the website is trying to be different and unique but I found it annoying and hard to navigate. I soon left after arriving. I do know that they operate in China and they have won many Cannes Lions awards in 2012. They are one of the best but we all already know this. Their client list includes companies like American Express, Coca-Cola, and Louis Vuitton.
J. Walter Thompson is also one of the best known advertising agencies in the world and also part of the WPP group. It’s no surprise that I have listed three companies owned by WPP, since WPP is the largest advertising company in the world. JWT has offices in Beijing and Shanghai offering everything needed to enter into China. JWT’s offices in Shanghai staffs over 600 employees and in 2011, CampaignAsia awarded them the “Agency of the Year” in Greater China.
Lowe operates out of Shanghai and they are owned by Interpublic Group. They have the power and ability to handle any corporation looking to enter China. Their client list includes companies like Microsoft, The United Nations, and Ikea. They have won multiple awards and continue to produce great advertising.
DDB is a leading advertising agency in China. They have won numerous awards including “2012 AdFest: “Best of Show” in the outdoor category”, “2012 Cannes: Silver Lion for Design” and “2012 Global Effie Effectiveness Index: No. 1 Most Effective Agency Office in Greater China.” Their main goal is to provide a new and unique approach to each company they work with, they believe that no two companies are the same and therefore should not be treated the same. They believe in customized marketing and tailoring each plan to work best for their client’s needs. Their approach seems to be working because their client list includes McDonald’s, Johnson & Johnson and Lenovo.
It is no surprise to see an agency owned by Publicis on this list. Leo Burnett is owned by the French group and like the other major players on this list they can provide a complete marketing strategy for entering the Chinese market. They have won many awards and they have handled some of the best known brands including Nintendo, Samsung and United Technologies. Personal Note: I don’t like their website very much.
Interone is an advertising agency based in Beijing and if we trace its parent companies all the way back we find that it is owned by none other than Omnicom. Omnicom should be a familiar name. The link goes Interone is owned by BBDO and BBDO is owned by Omnicom. If we take a look at Interone’s website we can clearly see that they know what they are doing and they are working with some respectable clients. Their main client at the moment appears to be BMW, but they are also working with Bosch, Hilton, and Canon. You can rest easy knowing you are working with professionals if you choose to enter China with this company.
Bartle Bogle Hegarty (BBH) is a London based advertising agency but they are a global company with offices in Shanghai and Beijing. BBH is an award winning company and they have been Agency of the Year twice at Cannes, and have won 32 IPA Effectiveness Awards since 1988. Check out their website to see their clients.
PHD is also a UK based advertising agency with offices in Shanghai. They have won many awards and are constantly trying to push the limits. They are part of the Omnicom group, so you are guaranteed professionalism and quality. They pride themselves on being unconventional and looking for a “better way”. Be sure to check them out if you are looking for something unconventional and unique.
Note: I have not worked with any of these agencies and I do not have firsthand experience.
Advertising Agencies in China
This is just a small list of advertising agencies in China and I’m sure there are many, many more. I would love to hear about any advertising agencies in China that you have worked with and what experiences you had working with them. Please leave a comment and let me know.
If this list was not what you were looking for than maybe you should check out a List of Social Media Marketing Companies in China, Top 13 Advertising Agencies in Shanghai, or Top 10 list of Advertising Agencies in Beijing.