Today, we are going to take a look at social media marketing companies in China. I previously posted a SlideShare about the growing popularity of social media in China (read here) and so today I thought I would provide you with a list of social media marketing companies in China.
I am ranking this list with one being the best. I have not worked with any of these companies and my ranking is only based on website design and information provided. I cannot comment on services provided but I feel if a company is mostly working with social media then their website should be very professional because that showcases their ability. So, let’s get started! Do you understand the importance of social media in China?
Social Media Marketing Companies in China
Resonance is one of a few companies I could find online that is specifically focusing on social media marketing in China. I have continually visited their site for up to date information about social media in China and they have a ton of information and info graphs on their blog. You can tell by the website design and the information provided that this company is well established and knowledgeable about the Chinese social media landscape.
Dragon Trail Interactive
Dragon Trail Interactive is a social media marketing company in China that focuses mainly on the travel industry. Their website is professional and very easy to use. They provide enough information but the content seemed stagnant. I could not find a blog or forum and it all seemed too much like a sales pitch. Social media marketing is all about interacting with consumers and they didn’t seem to have a platform on their site to start conversations. Overall, it is a company focusing on social media marketing in China.
I was going to rank this company the lowest on the list and I even thought about not adding it at all but I will tell you why it is ranked number 3. When I was looking for social media marketing companies in China, I came across this site and it didn’t load properly. So, I almost left but I was having a hard time finding companies that mostly focus on social media in China. The reason it is ranked number 3 is because I sent an email to the Managing Director, Paul McNeil, to tell him about the site, and within 30 minutes he responded to my email.
One thing I look for in a business is responsiveness, how quickly do they respond and solve problems? These guys are responsive! With that said their site was mostly down and I couldn’t get a great feel for what they do or how well they do it. You be the judge. (Extra points for these guys! Before I finished writing this post and uploaded it, I got an email from Paul telling me that he fixed the site. So, I went over and had a look and their site looks really good now and they have good information about social media in China. I also found out they are currently working with VW, Fonterra, Beats by Dre, Roland Garros, Hilton Hotels Group).
Under marketing solutions, the Nanjing Marketing Group says: “Tell us what you’re goal is, and we’ll help you reach it. It’s that simple. We can plan and execute all of your marketing activities in China, from planning to website creation to ongoing marketing activities.” Under services, they go into farther detail about their social media marketing services and provide case studies. Their website is simple and easy to use.
According to their website: “At Digital Jungle we help you take advantage of social media by building effective, innovative social strategies that are tailored specifically to your business. We take control of the social world for you and help you create measurable objectives.” I keep bumping into these guys online and they seem to be doing well. They offer social media marketing strategies and content management. Their website is easy to use and they have a comprehensive social media plan for China.
According to Chinese SEO Shifu, “If you want to use online marketing to accelerate your business expansion to China, social media marketing is a must.” This company seems to be mostly about SEO but they do offer social media marketing and they have some major clients including Microsoft, according to their website. Their site is professional and user friendly.
Market Me China is a company that focuses on SEO, PPC, and social media marketing along with website design and other services. They didn’t provide a lot of information but their site seemed professional enough and they offered content and social media management.
The social media landscape in China is vastly different from the rest of the world. Names like Weibo, WeChat and YouKu dominate the scene. There are well over 600 million registered Weibo users and more than 600 million active WeChat users of which 100 million are outside China. Their Chinese social media team can work with you to create a strategy to connect your brand with this expansive audience, grow your following and manage your presence to maximize the opportunities social media in China presents.
They manage the strategy and execution of building awareness and familiarity for your brand in China online, at whatever stage of the consumer journey and by whatever means to communicate with your target audience through China Social Media Marketing on all major SNS: content localization, setup & management of profiles on Sina Weibo, Tencent QQ Weibo, RenRen, Douban, Kaixin, Qzone, etc.
LEO Digital Network is the first national digital marketing group who can provide complete digital marketing solutions for clients. Originally created in 2014, LEO now has three partnership corporation: MediaV, arkr GROUP, Amber Communications, which devote to construct world-wide leading digital broadcasting group and the digital motivated IMC solution agency provides digital strategy, digital creative, digital media, and social media marketing.
Final thought on Social Media Marketing Companies in China
There are many online marketing companies in China offering a verity of services including social media marketing but there seems to be very few social media marketing companies. The first 3 companies seem to be doing the best and are mainly focused on this service. So, if you are in the market be sure to check them out first.
With all that said, what is your current social media strategy in China and which social media marketing companies have you used in the past (currently use)?
If this list was not what you were looking for than maybe you should check out a Top 10 list of Advertising Agencies in China, Top 13 Advertising Agencies in Shanghai or Top 10 list of Advertising Agencies in Beijing.