Wine in China
In the past, we have talked a little bit about wine in China and how the market is changing with the new anti-graft campaigns. But we are not experts on the subject, below is a press release sent to us by Debra Meiburg. She is a wine expert who will be sharing her knowledge about wine in China at the second Wine in China Conference 2014.
Wine in China Conference
Following the success of the first Wine in China Conference last year, Meiburg Wine Media has compiled a brand new batch of topics and speakers for the 2014 Conference – being held in Hong Kong the day before the International Wine and Spirits Fair.
Wine in China is the “inner circle of insiders” conference – giving delegates direct access to the industry’s most tapped-in insiders, in order to help the wine business grow in China.
With three different streams for attendees to choose from; each stream offering several seminars – delegates will connect with industry leaders, discover new trends, expand their business network, discuss partnerships, and further develop their wine knowledge.
The first stream focuses on entering the market, with speakers including business leaders from some of the more established importers in the region. The next stream focuses on building out a trade network, featuring a number of key players from the Greater Chinese F&B trade, retail channels and marketing platforms such as wine fairs and education. The final stream focuses on connecting directly with consumers, bringing in heavy-hitters from local wine media, market research, and public relations.
Wine in China 2014 costs USD $230 per person, with group discounts for more than 5 delegates from the same corporation booking at once.
Date: Wednesday, 5 November 2014 (the day before the Hong Kong International Wine and Spirits Fair)
Venue: TKP Wanchai Conference Centre, 17/F, East Town Building, 41 Lockhart Road, Wan Chai, Hong Kong
Time: 9 am to 5 pm
Who should attend? Exporters / Importers trying to make the China market work for them
Registration: Website for registration
Price: USD $230
About Meiburg Wine Media Ltd.
Meiburg Wine Media Ltd. is a Hong Kong-based wine education, media and publications firm headed by Master of Wine Debra Meiburg. Educational titles include “Tasting Wine with Debra”, a wine-evaluation guide; and “Grape Cues: Wine Quiz Cards”, a 2000-card study pack. B2B training clients include DFS, Pernod Ricard, and Lucaris.
Media output includes Touchmedia videos “Grape Moments” viewed by 60 million Chinese taxi riders a month, online videos “Meet the Winemaker”, wine travel TV series “Taste the Wine,” and documentary “The New Wines of Greece”. The firm has a robust social media presence with more than 30,000 twitter followers, 6000+ Facebook connections, and LinkedIn outreach of around 40,000 people.
About Debra Meiburg MW
A Hong Kong resident for 25 years, Debra Meiburg MW is an award-winning author and speaker who holds the top honor in the wine world: Master of Wine. Debra is a champion of the wine trade in Asia having founded the first truly Asian wine competition, the Cathay Pacific Hong Kong International Wine & Spirit Competition, as well as the Guide to the China Wine Trade series. In 2012, the drinks business named her the 7th Most Powerful Woman in Wine.